How to Build a Successful Niche Writing Business
If you write for a living, it's always best to start where you are comfortable. Learn how to build a successful niche writing business.
If you write for a living, it’s always best to start in an area where you are comfortable. With your experience and familiarity with a certain niche, it wouldn’t be difficult to build a successful writing career. In this article, you’ll learn how to build a successful niche writing business.
Finding a niche that’s right for you is the first challenge you will need to overcome. There is a lot to consider, particularly your experience and skillsets. It’s not enough that you know you are good at something; you still need to know if you have what it takes to thrive in your niche. Here’s a guide to get you started on your journey to a stable career as a niche writer.
1. Follow your passion
The most basic principle to finding a niche is knowing where your passion lies. You could be a fiction writer who does short stories and screenplays. If you are more anchored in politics, you can start a syndicated column or a community blog. If your passion is in a certain sport, consider contributing your knowledge to sports blogs.
Starting a freelance career requires no capital. You just need to start building around the topics and areas that are close to your heart. The best way to get started is to find a hobby you enjoy doing. If you consider yourself a fly fishing enthusiast, use it as a springboard for a blog that’s dedicated to that.
Finding your true passion is often the easiest way to get started as a niche writer, so find inspiration in what you love doing.
2. Stay curious to build a niche writing business
No matter how passionate you are, there’s still a lot that you may not know about your niche. For example, if you are a technology writer, you will need to understand the long-term impacts of continuing innovations within the industry.
Being a niche writer doesn’t mean you already know everything about the topics you are writing about. To be successful in your niche, let your curiosity take the lead. It’s the only way for you to mature as a writer.
3. Stay up-to-date
With curiosity comes excitement for the latest developments. As a niche writer, it’s important to feed on new information each day. The best part is that there is always something to write about if you listen closely to what people in your niche are saying. If you are blogging about the latest football stats on sites like World Sports Network, make it a habit to read sports news and analysis online.
You don’t need to do much just to stay current. To start, you can follow the Twitter feeds of news outlets covering your niche. You can also use apps that deliver timely stories and follow the Facebook pages of important personalities in your niche. By keeping yourself up-to-date, you also get to establish your credibility.
4. Be part of a community to build a niche writing business
The best thing about being a writer is that you get to be among people who share the same interests. As part of a niche community, you get to engage with experts, potential clients, and mentors who can add to your professional repertoire. For this reason, you need to make yourself visible.
To begin with, you can attend online and in-person events. Join conferences, contests, and other opportunities for meeting new people. Initiate or take part in a conversation and get as many insights as you can from every interaction.
The least you can do is to stay on the sidelines while everyone’s exchanging business cards. Don’t miss out on valuable opportunities, so make time to socialize and find people who can play an integral role in your career later on.
5. Show off your skills
Whether you are working as a freelancer or as an in-house writer, you need to market yourself as a professional. For that, you need to invest in promoting your services in a very competitive market. Both employers and clients have high expectations for people who write blogs, reports, and marketing materials. The number of freelance writers is continuously increasing, which makes standing out difficult, especially if you are new to the market.
The only way you can cut through the noise is by showcasing your skills. Use LinkedIn and upload samples of your work. Another option is to build a professional website. While it costs time and money, having your own website is a great way to add credibility. Make sure to include a professional story where you can talk about your passion for writing.
You can also use your social media presence as a way to showcase your writing. Whether it’s Facebook or Instagram, leveraging the right platforms can help bring more opportunities to the table. Take time to share your blogs or write original posts on specific topics.
6. Learn how to stay on track to build a niche writing business
Writers face a number of hurdles, and one of them is writer’s block. Even the most experienced ones undergo a creative rut. You can always bounce back from a block and get back to producing great work just by taking some time away from your computer screen.
Still, the worst that could happen is writer’s burnout. Not only does it keep you from creating quality work, but it also causes you to fall out of love with writing. To prevent yourself from falling into this situation, try to pace yourself and don’t let the pressure of time take hold of you. Learn to slow down, or take breaks when it gets difficult to stay productive.
You can also write about your frustrations or talk to someone who can help out. It also helps if you can change your writing style. Repetition is often the cause of burnout, so mix things up a little by going outside your comfort zone. There is no instant cure to a lack of productivity, but with enough time, you can bounce back.
As a niche writer, your success will depend on your eagerness to invest in developing yourself as a passionate professional. Keep these tips in mind as you build a stable career that keeps progressing.