How to Build Quality Links, Not Quantity

See in this article strategies on how to build links and drive more traffic to your site by thinking about quality, not quantity

By Claudio Pires
Updated on April 20, 2023
How to Build Quality Links, Not Quantity

Raising awareness is one of the most important objectives of most business owners and marketers. And what better way to do so than to invest in a quality link? But why consider the use of links as an option? See in this article strategies on how to build links, thinking about quality, not quantity.

Building links are the process of getting other websites to link back to your website. And the goal here is to drive referral traffic as well as to increase a particular site’s authority. But it’s important to note that for this to be effective you must build high-quality links and not merely focus on quantity.

The use of backlinks is one sure method that can benefit your Search Engine Optimization (SEO). Backlinks are important in determining how search engines classify which sites rank for which keywords.

They’re generally a signal that shows Google that your site has quality and useful resources & data. And sites with more backlinks tend to earn a higher ranking than sites with fewer links.

But the goal of this article is to ensure that you focus on establishing quality links. We’ll list a few tips you’re likely to find useful below.

The first step is to invest in natural and organic link-building like this one. By this, we mean taking the time to earn your links instead of buying them. In other cases, people might get these links by applying underhand tactics. Sure, you might get the links you want, but this can get your site banned from the search results. You can try using the following handy tips to build your links naturally.

Building a quality link starts with building unique and engaging content. Make sure your content is compelling enough for people to want to either reference it or tell people about it. After all, people need to know about your site before they can link to it, right?

Try adding a couple of intriguing pictures and captivating titles to attract attention. Alternatively, you can make use of infographics. These are very easy to browse through and share.

Take Advantage of Influencers

It’s a good idea to put your site where popular bloggers or people with a large social media following can easily access them. This will allow your links to reach a wider target audience.

Get Active on Social Media

Apart from making use of influencers, it’s also time for you to get active on social media. That’s the only way you can establish yourself as an expert in your industry and get people’s respect & attention.

The text on your site is one of the most important factors search engines consider when ranking a page. This means you must use keywords or keyword phrases that’ll increase your chances of other content creators referencing your anchor text.

You can get these by making use of a keyword research tool. This tool gives you a number of strategic words to use that are both relevant and popular in your niche.

Group Your Keywords

Still, on the subject of using keywords, it’s important to group them as well. This means you must create content with search-friendly information to build quality links to your website.

Use Targeted Anchor Text

Make sure you link the keywords you discovered to your content. It’s important to ensure that when you create new content, you must be able to search your site for mentions of similar keyword variations. These variations can be used to link to certain pages.

Write Reviews

You can consider writing reviews or testimonials for other products and services. This is a very simple but effective way of generating backlinks and increasing your website’s ratings.

Comment on Blogs

Aside from writing reviews, you can also comment on other blogs—but only if they’re relevant. But we don’t mean you must add cheesy comments to attract attention from the author. Keep it simple and insightful. Not only will you build a relationship but a potential backlink.

We admit that building links the right way takes time, but that’s the only way you can have quality links. After all, it’s true what they say; ”patience pays off”. We hope that this article with strategies on how to build links and drive more traffic to your site, thinking about the quality and not quantity, has helped you. Please leave us a comment!

Claudio Pires

Claudio Pires is the co-founder of Visualmodo, a renowned company in web development and design. With over 15 years of experience, Claudio has honed his skills in content creation, web development support, and senior web designer. A trilingual expert fluent in English, Portuguese, and Spanish, he brings a global perspective to his work. Beyond his professional endeavors, Claudio is an active YouTuber, sharing his insights and expertise with a broader audience. Based in Brazil, Claudio continues to push the boundaries of web design and digital content, making him a pivotal figure in the industry.