How To Choose The Right Page Builder For Your WordPress Site?

Whether you’re a pro designer or beginner, builders can enhance your site design. Here’s how you can choose the right WordPress page builder.

By Claudio Pires
Updated on July 25, 2022
How To Choose The Right Page Builder For Your WordPress Site?

In recent years, WordPress has become one of the most popular content management systems for online entrepreneurs. In fact, over a third of all websites, today are based on WordPress and other related technology. Here’s how you can choose the right WordPress page builder.

How To Choose The Right Page Builder For Your WordPress Site

Of course, there are many alternatives in the market, but WordPress remains the best known platform. For one, it’s fast and reliable, which are two factors that you should always consider when building a website. WordPress technology is also easy to learn and provides a simple yet solid framework on which you can build and run your website. 

To minimize the amount of technical work you’ll need when designing your website, you might want to invest in a good WordPress visual page builder. Two of the most popular options out there are Elementor and Divi. But what entails a good visual page builder? For instance, when performing an Elementor v Divi comparison, which factors should you consider when choosing between these popular plugins?

Choosing the best visual page builder

There are many visual page builders currently in the market, thanks to the demand for easy page design interfaces. However, finding the right option for your site can be quite tricky. It’s not all about picking the first WordPress plugin you come across. You need to consider several factors like features, price tags, and skill requirements. 

1. Features to choose the right WordPress page builder

Like any other industry, developers of visual page builder plugins are by different sets of consumers. As such, you’ll rarely find two page builders that are entirely similar. Therefore, when choosing your preferred option, be sure to consider its features. 

Of course, most of them rely on a simple drag-and-drop template. This involves selecting a given feature from the available set and dropping it in position on your web page. Such features include image and text blocks, buttons, progress bars, shopping carts and tables. 

Not all visual page builders have the same options in their list, however, which can be quite inconvenient and might limit your creativity depending on which you choose. In such a scenario, you can combine two or more tools if you need to. However, this can be cumbersome and might also slow the whole process, as well as increasing load demand on your site to choose a page builder. Therefore, the best option is to find one page builder that has all the features in one place.

2. Price tag

The fact that each visual page builder has a different set of features makes them vary in price. The most feature packed naturally cost the most whilst those with fewer features will have a lower price tag. Of course, both of these categories are designed for different people with different needs.

For someone who’s looking to build a professional website, it’d be prudent to invest in a full-featured visual page builder. This way, you’ll have everything in one place and won’t be forced to spend more money investing in extra features that were missing in your initial purchase.

If you’re a beginner, then a page builder with the most basic features will do just fine. Since you don’t have enough experience, it wouldn’t be wise taking the risk of spending a lot of money on something that you’re not sure will work okay for you. Therefore, spending less as a first-timer is the best way to start building your skills and understanding the difference between different page builders. 

3. Customizability to choose the right WordPress page builder

Another important factor that should be among your priorities is the ability to customize the template to fit your needs. A website page that’s not customized will look quite unprofessional from the moment you open it. Remember, visual page builders are meant to make your work easier but can’t do everything for you.

Therefore, look for a page builder that’ll only give you clear guidance on how and where to install certain features. When everything is in place, you should be able to tweak the appearance to match your needs and have everything looking as unique as possible.


WordPress has a number of built-in templates for anyone looking to build a website from scratch. However, to make your site look more professional and unique, with additional features, it’s often prudent to invest in a third-party visual page builder.

When choosing a good builder plugin, you’ll need to consider the number of features available. Will that feature set be able to meet your needs without requiring further plugins? Of course, the more features the higher the price tag. Therefore, be sure to compare the prices of different page builders while considering the value for your money.

Finally, it’s important to choose a visual page builder that can customize easily. A good plugin will allow you to change various page elements to match your needs and the general appearance of your website. This will not only improve the efficiency of the site but will also make it look more professional.

Claudio Pires

Claudio Pires is the co-founder of Visualmodo, a renowned company in web development and design. With over 15 years of experience, Claudio has honed his skills in content creation, web development support, and senior web designer. A trilingual expert fluent in English, Portuguese, and Spanish, he brings a global perspective to his work. Beyond his professional endeavors, Claudio is an active YouTuber, sharing his insights and expertise with a broader audience. Based in Brazil, Claudio continues to push the boundaries of web design and digital content, making him a pivotal figure in the industry.