Marketing your business online is probably the most cost-effective method of promoting your business. It also allows you the most creative freedom to reach the right audience in your quest to grow. However, that doesn’t mean that print marketing can be ignored; when done properly, print marketing can help you build your brand and make your online marketing even more effective. In this article, we’ll explain the best methods and tactics to coordinate your digital and print marketing strategies.
The best way to combine your efforts is to avoid thinking of these strategies as two different mediums. The goals of each are the same: to communicate with potential customers and to pique their interest. Print and digital marketing can complement one another and work together for the success of your company. Below are some ways to coordinate your digital and print marketing tactics.
Coordinating Your Digital and Print Marketing Tactics
Implement Personalized URLs and QR Codes
One of the easiest ways to get people to move from printed material into the digital world is by using personalized URLs and QR codes. These can be printed on a variety of different materials, including in magazines, mailers, window displays, brochures, and T-shirts, among others.
The great thing about these items is that you can easily track them to see how many people are accessing your digital sites and where they found the information. In addition, implementing these onto your print materials means that customers don’t have to do a lot of work. That’s something many customers find appealing and may encourage them to go from print to digital to check out what you have to offer.
Create Other Promotional Products
When it comes to putting your information in print, you aren’t limited to magazines, brochures or direct mailers. You can put your URL, QR codes and other information on a variety of different products. From keychains to beach towels to golf bags and everything in between, this is another way to encourage people to go from the physical world to the digital world to see what you have to offer. As a result, it’s an awesome method to coordinate digital and print marketing.
Using promotional products can also get a lot more eyes. By putting your logo on items that people use every day, such as travel mugs, water bottles or backpacks, when they take these items into a public, they will be seen by others. This could be a great way to encourage them to look you up online and see what you have to offer.
Create Digital Opt-Ins
Using printed materials in your marketing campaigns brings a different sensory perception to customers. It allows them to touch, feel, see and experience things in a different way. While this can get you in front of a variety of people, if you give them the option to opt into digital platforms, they may take you up on the opportunity.
This could include asking them to follow you on social media for more information about certain topics or going to your website to see more product options. You can even ask them if they prefer to get a digital copy of the magazine you put out, as this is better for the environment. Giving them an opportunity to go to a digital platform could appeal to them in many ways and encourage them to go online and check you out.
Print Marketing Tactics: Use Augmented Reality
With augmented reality apps, customers can experience your print materials in a whole new way. By scanning a print publication, pen, store display, business card or other physical items. They will be a digital world where they can watch videos. Go to landing pages, read product descriptions or anything else that you think your customers will find exciting. As a result, this is another great way to tie the print and digital world together and take your marketing campaign to a whole new level.
Put a Message on Social Media
Since most people are in the digital world. You can use your websites and social media posts to direct them to your print media. So, it might include letting them know about a new publication that has come out or encouraging. Them to look for more information in an ad in a magazine. Direct them from the digital world to the print world as another way to tie these two mediums together.
Print Marketing Tactics: Create Variable Printing Using Online Data
Using data that you get from your social media sites. You can create variable printing campaigns to send out a personalized message. This is a great way to use information from the digital world to create a print campaign. As a result, it makes it thrilling and eye-catching. It’s another great way to promote your business and products in print form.
Relying on one form of marketing to get your information in front of customers. Limits your opportunities to sell what you have to offer. Finally, combining print and digital marketing strategies. You can reach a wider audience and encourage them to buy your products or services.