If you are looking to expand your site readership or help its popularity grow, learning how to create a Facebook page for a blog which is located on your site should be on top of your list, and there is no platform better than Facebook to get you started.
It also allows you to separate your profile from that of your blog. Something many bloggers feel the need to do so their blogging, professional personality and actual one stay separate. Facebook presents bloggers with an ideal platform to establish a blog fan page. The platform has the most active users globally, which means that the fans you attract for your blog page are likely to read what you post.
No matter what your reasoning may be behind making a Facebook page for a blog, it is the right step. This guide breaks down the whole process so you don’t face any problem and can establish the page within 5 minutes.
Creating a Facebook Page For Your Blog
Create a Facebook Business Page
Facebook business pages are created using a personal Facebook account, so you’ll need to first log in to your Facebook account. In the right-hand side of the blue toolbar, find and click the “Create” button.
Choose “Page” on the Menu
A drop-down list will appear after clicking “Create.” Select the first option, “Page,” to create your Facebook Business Page.
Select the Page Category
You will have the option between two-page categories—a “Business or Brand” or “Community or Public Figure.” Most for-profit businesses will want to choose Business or Brand. Picking Your Facebook Business Page Category
Your Business Information
Tell Facebook what you want the name of your business page to be. This should be the same as your actual business name. Then, choose a business category that best represents what your business offers. For example, a clothing brand could enter “Clothing,” which will then pre-populate a list of related options for you to choose from. Choose Page Name and Select Category for Your Business Page
Page Picture and Cover Photo
Next, choose a photo to upload as your business page profile picture. Businesses commonly use their logo as a profile picture, but you may use any photo that represents your business and your business’ branding. Be sure that your image is clear and doesn’t get cropped.
Next, consider uploading a cover photo. A cover photo is the background image that appears on your Facebook Business Page, similar to your personal Facebook account. You want your cover photo to be visually appealing and representative of your business. Your cover photo should be at least 400 pixels wide by 150 pixels tall.
If you are having trouble finding a cover image, you can create one for free using Canva. It includes many Facebook cover templates that you can easily customize without any graphic design skills or knowledge.
Invite Friends to Like Your Page
Facebook will prompt you to invite your current Facebook friends from your account to like your new business page. Existing Facebook friends can provide a good initial base of likes for a new Facebook Business Page, so it is advised to go ahead and do this. Either click the pop-up prompt or invite friends from your “…” button from your business page as illustrated below.
Adding Extra Business Details
In the left-hand menu, find and select “About.” This is where you will input information that tells readers about your business, from ways to contact you to your products or menu. Enter all pertinent information, such as your website, hours, and contact information.
It’s not uncommon for a business’ Facebook page to rank higher in organic search than their website, given Facebook’s domain authority. Keeping this in mind, it’s important to complete all information, as it may be a potential customer’s first point of reference for your business.
Adding a Button to Your Page
After you have input all of your important information into your Facebook business page. You will want to add a button to your page, which will appear in the top right-hand of your business page below your cover photo. This acts as your Facebook page’s call-to-action (CTA) and is free to use. Including a relevant one to your business can help generate more leads, and in return, increase sales. To do this, click the blue “+ Add a Button” option on the left-hand side of your page below your cover image.
You can choose from the following types of buttons: Book with You, Contact You, Learn More, Shop, or Download. Select the button type that best suits your business. For example, a hair salon would likely want to use the Book with You option, whereas a brand selling products would find the Shop option a better fit.
Promoting Your Facebook Business Page
Creating a Facebook Business Page is only the first step to marketing your business on Facebook. You will need to be active on Facebook in order to market your page and grow an audience. For example, you will not only want to be consistent in posting on your page. However, you will also want to actively participate in relevant groups where your target audience is likely spending their time.
Facebook Page Creation Final Tips
When you visit Facebook from your profile. Your blog page will now show up in the navigation on the left. As a result, all you have to do is click to view your page. The notifications are specific to the page.
Finally, when you post something on the fan page. The post will show up as your blog name, not your real name. However, if you are going to visit another page or profile and you want to comment from your blog name instead of your profile, you’ll need to go to the top of the screen, click the little gear icon on the blue Facebook bar, and select “Use Facebook as [blog name].” To switch back, go back to the blue bar, click the down arrow on the far right, and choose “Use Facebook as [your name].”