While blogging, it pays dividends to lay out the structure of your piece of content before you write it. The structure is the skeleton of your text and preparing it has multiple benefits. Firstly, it’s easier to write a text when your structure is already there. Secondly, a clear structure helps the reader to easily read your post and grasp the core message. In today’s article, we’ll give you the best practical tips to help you to create an easy to read blog post text structure so you can keep your readers visiting your site.
How To Write An Easy To Read Blog Post Text?
Paragraphs and Sentences
Is there anything more off-putting than clicking on a blog post and seeing a great big block of text? You want to read it but there is nothing for your eyes to grab on to. Try as you might, you find yourself skimming and not fully comprehending the content. So, the truth is, a digital paragraph is different from an analog paragraph. The way we consume media online is different to the way we consume media offline.
There was a popular post on The Slate a few years back called “You Won’t Finish This Article“. It shares data demonstrating that most people don’t even scroll down after they arrive on your post; they leave your blog almost immediately. The data published in The Slate estimates that most visitors read about 50% of your content. 50% might even be optimistic when looking at similar statistics from other sources.
Short paragraphs make your posts more readable. Instead of starting a new paragraph when the topic changes, consider keeping your paragraphs only a few sentences long and play around with length and rhythm. Sometimes you’ll have slightly longer paragraphs, and sometimes you might have a paragraph that’s only one sentence long for impact. In addition, that’s not what your teacher taught you at school, is it? When it comes to writing online, paragraph structure is more of an art than a formulaic science. The same rhythmic variation works well for sentence structure and length as well.
Headings To Create An Easy To Read Blog Post
Sub-headings are an excellent way to break up the text while enhancing the readability and comprehension of your post. This sounds like something we covered at school now, doesn’t it? Or maybe not? I admit it wasn’t until last year (after many years of blogging) that I discovered I was using headings all wrong. I thought the idea was to pick a heading based on size and appearance.
It turns out, there is another layer to heading choice on blog posts. Heading tags not only enhance your blog post visually but help organize the content of your blog. This helps search engines like Google scan and categorize your information. If you want to follow blogging best practice, you technically aren’t supposed to skip a heading level. As a result, a great way to write an easy to read blog text.
Heading 1 will already be used for your blog post title. When you’re writing posts (or pages) you should use Heading 2 for post-sub-headings. Then if you nest other sub-headings under that, you’d use Heading 3 and so on. You probably wouldn’t have a need for Heading 5 onwards. Structuring your post with this hierarchy can also assist blind readers who rely on screen readers to access your content (find out more about accessibility issues in point ten).
Understand Your Audience
Before starting to write a new blog post, ask yourself: What sort of reader would be interested in this? A blog about agricultural affairs probably is not going to have many readers interested in the latest gossip about a teen pop star. On the same train of thought, there is certain content that a user would expect to find on a specific page.
As an example, when reading an article about airline credit card offers, the reader would expect a comparison showing the pros and cons of different credit cards that are available. It’s your blog and you can write whatever you wish, but try to write for your readers.
Use Bullet Points
People tend to skim blog posts before they decide to read it. That means you need to make sure to highlight your best information. That way, they can quickly see that your post is worth their time. Aside from subheadings, bullet lists are perfect because they’re very easy to skim through. Here are some tips that we use to write bullet points that people will actually read:
- Firstly, express clear benefits. Think of bullets as mini-headlines.
- Secondly, keep your bullets symmetrical. 1-2 lines each.
- Avoid bullet clutter. Don’t write paragraphs in bullets.
- Finally, remember bullets are not sentences. They’re just like headlines.
In conclusion, as you can see, there are several ways to make your blog more readable. These are what we personally think as being the most effective but I am sure you have your own.