How to Create a Website that Can Generate an Organic Traffic

In this article, read and understand our top tips on how you can create a website that generate an increase in organic traffic

By Claudio Pires
Updated on February 3, 2023
How to Create a Website that Can Generate an Organic Traffic

Organic traffic is no joke. Anyone who tells you getting organic traffic is easy is either a genius or a buffoon. It is much easier to pay for traffic than to get it organically. This article will not provide a single answer on how to create a website that can generate an increase in organic traffic. As it takes time, creativity, and diligence, we will only guide you with a detailed outline. So, in this article, read and understand our top tips on how you can create a website that can generate an increase in organic traffic.

Although many people would agree that it is time-consuming, generating organic traffic is the greatest investment of time and effort you will ever make. Organic traffic is the most rewarding, as it sends you the most targeted traffic and can shoot up your sales. Thus, it becomes sustainable, unlike pay-per-click advertisements with a hit-and-run effect. Once a paid ad is done, your traffic is nowhere to be seen.

Optimize for Search Engines and for Humans, Too!

We live in the era of search engine optimization, so how to create website traffic? Consider SEO machines that put money straight into your pockets. To break it down, SEO increases your chances of your website’s link being viewed by others. The number of people visiting your website will be increased, and thus, your sales will be boosted dramatically.

If you take e-commerce SEO as an example, you will find that it can make or break your sales, and if you do not take it seriously, you will lose money. When you do not use SEO, the traffic gets directed elsewhere, probably in the booby traps of your competitors. And if your competitors are optimizing their websites, then why shouldn’t you? So start thinking about these tips now and start putting these SEO optimizations into practice, so your website starts to generate more organic traffic.

Keywords Usage Website Generates Organic Traffic

Another important aspect of SEO and how people can find your website is keywords. Learn how to use the right keywords and how to incorporate them in the right place in your content smartly and coherently. Do not shy away from using long-tail keywords. Too general keywords like “shampoo” can get long among zillion other content and are difficult to rank for in Google.

However, when you use something too specific, especially if it’s too industry-related, like “sulfate-free shampoos in 2018”, you will make sure that the people clicking on your link are the very ones who are interested to read about that same specific thing.

Nevertheless, do not make SEO depreciate from the value of your content. Always write, bearing in mind that your target audience is flesh and blood and not just search engines. It is never a competition of who writes more keywords.

If your website is about shampoos and there is not a single sentence without the word shampoo, who would want to read that, right? Rather, create the best content you possibly can. By crafting quality content that appeals to your target audience’s persona, you’ll automatically enhance your SEO. Be engaging, insightful, and thought-provoking. Make your viewers relate to your content, as well.

Create a Blog for Organic Traffic

As you surely know, quality looms over quantity, always. Your website should not contain long, full-on articles. However, if you are a great storyteller, a good writer, or if your content requires to be told with more depth, a blog should be the perfect medium for you! If you are not a writer, you might consider hiring one. A blog is perhaps one of the most effective ways to attract your target audience organically. Take advantage of this free and easy tool to discuss what you have to offer and express what you need to say.

Every blog post should have a purpose and be sufficiently informative. Write blog posts your audience will most certainly appreciate. As there is so much competition on the Internet, make sure to stand out. Provide insightful advice and be personal about it. More importantly, leave the space to engage, interact, and reach out to you, whether by commenting, emailing, or messaging you. As a result, you can find these people sharing your posts!

Write consistently. At first, aim for once a week, but with time, it is better to scale up your frequency. Engines love frequently updated blogs. And people, too! You do not want users to open your website and find the last update was a year ago. It just looks like you do not care, and if you do not care, why should others? If viewers are used to reading your blogs at a specific time, they will keep coming for more!

Master the Art of Content Marketing for Organic Traffic

Instead of throwing a few bucks for promotional ads, market your content yourself! You can do this through a number of easy tactics. First, use internal links and link your website to all your social platforms, from Facebook, LinkedIn, Instagram, Twitter, etc. You can even design your posts using very simple Photoshop skills. And post whenever you can on all your platforms. In doing so, you are building a fan base that starts with your friends and inner circles.

Second, use external links, as Google loves websites that connect to other sites. Just make sure these sites are credible and reputable sources. But like SEO keywords, you never want to overuse hyperlinks as they can become overwhelmingly daunting. Plus, as the links increase, the chances of them becoming spam increase.

Third, use metrics. Here, something like Google Analytics can come in handy. You get to know how to monitor your traffic, from their demographics to the keywords they used, to the time they opened your website. With this data, you can easily find a pattern to help you filter out your target audience and learn how to generate even more organic traffic.

Website With Organic Traffic on the GO!

By putting these tips in mind, you should have a clearer understanding of how to create a website that can generate and increase organic traffic. You will finally be able to put them into action. It will not be easy. It won’t be impossible, either! You have to stick to a strategy consistently and diligently.

Above all, be creative because, in the end, it’s your own online space. You should have fun setting up your site as long as you do so within these guidelines. And once you start to generate organic traffic, the more organic traffic you’ll get to your website!

Claudio Pires

Claudio Pires is the co-founder of Visualmodo, a renowned company in web development and design. With over 15 years of experience, Claudio has honed his skills in content creation, web development support, and senior web designer. A trilingual expert fluent in English, Portuguese, and Spanish, he brings a global perspective to his work. Beyond his professional endeavors, Claudio is an active YouTuber, sharing his insights and expertise with a broader audience. Based in Brazil, Claudio continues to push the boundaries of web design and digital content, making him a pivotal figure in the industry.