Whether you sell products or services, in order for your business to be successful. you need customers. Since selling is mostly done online nowadays, what you actually need is to drive traffic to your website first, and convert users into customers after. And the best way to drive organic traffic to your site is by optimizing it for search engines like Google.
Optimizing your website will improve its search engine ranking so that whenever someone looks for a service or product within your industry, your website pops up before those of your competitors. Let’s see how you can do this quickly and efficiently by going over the most effective search engine optimization (SEO) tactics that’ll help you grow your traffic organically in 2020.
Best Strategy Optimize Your Website to Get More Organic Traffic In 2020
1 Optimize Your Website for Voice Search
According to Campaign Live, voice search is the future. In fact, they predict that by 2020, 50% of all searches will be done via voice search. The number of questions will increase, so anytime a person searches for something online through voice search, they’ll most likely direct these questions to search engines. This is exactly why you should consider optimizing your website for a voice search to stay ahead of the competition.
2 Use Long-Tail Keywords and Phrases
Given that it’s much easier to rank for long-tail keywords as opposed to one-word keywords, and considering the fact that they bring higher conversion value, this is the second SEO tactic you should apply to your site. Focus on keywords that consist of 3 or more words since they are more specific and not in everyone’s search. As a result, you’ll drive more organic traffic for your website.
The more specific the long-tail keywords, the lower the bounce rate, and the lower the bounce rate, the higher your ranking. So don’t underestimate the power of long-tail keywords if you want to reach the audience that’s really interested in what’s on your site instead of those who’ll end up there by chance.
3 – Ensure You Get Backlinks
SEO is also about building authority for your website, which can be obtained by getting a great number of quality backlinks. Quality backlinks are links that act as credible referrals that send users from another site to yours, and there are four main ways to get them:
Build a Private Blog Network (PBN)
You can provide your main site with backlinks if you create your own Private Blog Network (PBN). This type of network consists of several sites that are specifically created to link to your main site so that you’re provided with authority as well as a higher ranking by search engines
However, building a PBN is a grey-hat SEO technique. While some website owners consider it a risky way to get backlinks, others know that by choosing a reliable PBN hosting provider, the risk is almost non-existent. LaunchCDN is the main PBN hosting service that people recommend and they will keep your websites safe.
Link Exchange To Optimize And Drive More Organic Traffic
Getting a backlink for a backlink is a link exchange. Link exchange is, in fact, a collaboration between two websites that need backlinks. You can include a link to their site in your content and, in return, they’ll link to your site in theirs.
Offering to write guest posts for other websites is another way to place backlinks to your website. This might attract some of their audience to your site if the content is relevant and of high quality. By choosing a high-ranking site, not only will you expose your business to a completely new audience, but you’ll get valuable backlinks that’ll improve your authority and ranking as well, so choose wisely.
Email Outreach To Optimize And Drive More Organic Traffic
Investing in an effective email outreach strategy will result in reaching influencers and top figures in your industry. That might spread the word about your product, service or website. To increase the chances of bloggers and influencers actually agreeing to do this. Make sure to send them a personalized email and offer them something in return. This can be a collaboration, a free product or service, a discount, etc.
4 Optimize Your Website Speed
As of 2018, website speed is a ranking factor by Google, mobile phones included. After all, slow loading times in this fast-paced world result in sad users. Who won’t come back to your site again?
So, you’ll end up with a high bounce rate and a very low ranking, which is something you don’t want. To check how your website performs, you can use PageSpeed Insights, the free tool by Google. If you’re not happy with the results. One way to enhance your page loading speed is to optimize your images by reducing their size.
5 Invest in Long Blog Posts To Optimize And Drive More Organic Traffic
Your blog should consist of blog posts that cover various topics, as well as differences in length. However, you should have several long-form articles with valuable information targeted towards your specific audience. Aim to make them around 1,200 words or more. Given that longer posts perform better and will increase your chances of ending up on Google’s first page. Which is the best way to attract more organic traffic to your site?
Nevertheless, you shouldn’t only focus on the length of your blog posts, but on their quality and readability as well. Make sure your paragraphs are 4 to 5 sentences long and include headlines. So that your visitors can scan through the text faster and read it with ease.