As a business owner, you should know that customers are the backbone of your business. Regardless of how brilliant your idea is, if you can’t engage with and retain customers, then you won’t stand in the market for long. However, you should remember that customers don’t only spend their time online. That is why it’s best to combine your online and offline marketing efforts to get results.
Online marketing may include social media, advertising, and email marketing. On the contrary, offline marketing includes printing flyers using Nottingham Printers such as Sherwood Universal or ads on television and newspapers. All of these marketing methods work to the benefit of many businesses out there.
If you want to succeed in the market, make sure to combine online and offline marketing through the following:
Take Advantage Of User-Generated Content (UGC) On Your Offline Marketing
UGC and interaction with the customers is a big plus of online marketing. The trust provided to a customer exceeds the power of well-written persuasive pieces by marketers.
It’s possible to shape your offline market by encouraging online interaction. For example, you can ask for help with your new slogan, or look for your advertisement’s next star via online videos and selfies.
You can start with this kind of interaction through offline marketing if you prefer to direct your customers to your social media accounts or website.
Start An Offline-And-Online Campaign
You can start an offline marketing campaign and continue it online. For instance, if you’re telling a story about a particular topic, you can lead your readers to check out your social media accounts or official website to find out more information.
You may also consider recommending for your viewers to comment on the things they want to include in the story using a hashtag. This way, you engage with your audience both online and offline while building organic traffic to your website.
Make Custom Landing Pages For Offline Campaigns
You must also make new landing pages for offline advertising campaigns. This allows you to target a group of people who are more likely to come from your advertising channels. To create a landing page, make sure to include a personalized CTA, and to use the information from your buyer personas for content creation. With the use of a separate landing page, you can track your campaigns’ performance.
Target The Same Group Of Customers
It’s easier to run your business when you have a specific market. Niche marketing enables you to focus your efforts more successfully and effectively. If your offline business caters to a particular group of customers, you must also target those customers online. You can do this by running online ads with the use of AdWords and applying SEO techniques, such as listing your business on online directories.
Promote Your Online Pages Offline
Another great way to combine your online and offline marketing efforts is by promoting your social media pages and your website offline. You can do this by integrating such pages into your branding materials, like store decoration and packaging. You can also consider adding social media URLs to flyers and posters to gain more traction.
The best way to put a twist to your campaign idea is through the use of custom stickers. You can print custom stickers with a branded QR code or social media URLs, and give these stickers away on various occasions. Or you can include them on your packaging. Some packaging manufacturers like Zenpack are also designers, so they know how to incorporate this seamlessly. Ensure that your custom sticker’s design stands out so that customers will be willing to put them on their belongings.
Branded QR code stickers combined with the right call to action may help direct lots of traffic to your official website and social media pages. You can use the same approach to increase brand exposure or to promote your brick-and-mortar store.
Use Your Online Engagement Results To Drive Your Offline Campaigns
Use your most popular post on social media as the primary image for your next print campaign. This can create a cohesive brand experience and connect the dots for your target audience between their offline and online interactions with your brand.
Combining offline and online marketing opens channels to more potential customers. It not only improves your branding exposure. But it also helps you to cross-sell and upsell your products and services to your existing customers.
There’s no reason to separate your offline and online marketing. As a matter of fact. The most effective marketing campaigns tend to be the ones that combine various channels. Into an omnichannel campaign. Make sure to keep the above tips in mind. To achieve better results and combine your online and offline marketing more effectively.