The effectiveness of your local SEO campaign will directly impact your business visibility and growth. Without good SEO, implemented by a savvy practitioner, your business could be in serious trouble. In this article, you’ll see how to find a reliable agency for your local SEO strategy.
But if you’re not experienced in sourcing SEO, how do you protect your business while hiring someone who produces ROI.
To be sure, there are a few teams who are in the business of helping brands source reliable agencies. And some will even do it for free if they’re commissioned by agencies for referrals.
But if you’re determined to do it yourself, here is a helpful guide for knowing what to look for.
The Service Location of the Agency
Choose an SEO agency that operates in your locality and works with similar clients in the area. The agencies that specialize in generic SEO methods and techniques may not be able to raise your local visibility levels.
An agency with experience in local optimization techniques will have the know-how to achieve better results. You may try finding references from other local businesses. Go through the websites of other clients of the agency to know how “visible” they are.
Scope of Services Of a Reliable Local SEO Agency
If you plan to hire local SEO services, you should first understand the difference between an SEO agency and an SEO consultant.
An SEO agency is a firm or a team of multi-talented individuals proficient in search engine optimization services. They usually operate in large teams and offer optimization services. Businesses that run strictly during business hours can benefit from them.
These experts excel at SEO implementations, robust report generation, audits and tracking, and have an established history of proven results. They can deal with complex projects and are competitively expensive.
An SEO consultant is an individual or team that provides advisory services. So, an expert marketing agency services can give you the freedom and flexibility to find the best local SEO experts and consultants.
Business Hours and Working Style
Agencies that offer flexible working hours are more convenient to small-scale businesses, sole proprietorships, and partnerships. Moreover, check if the agency provides agile and adaptive, focused local SEO solutions.
The local SEO needs of all businesses are different. The experts consider your target audience’s age-demographic, gender, and search intent while choosing local SEO strategies.
Interview Your Account Manager Ahead of Time
It’s not uncommon for a brand to hire a marketing agency without first meeting their point of contact, in fact it’s often the norm.
“Regardless of your company size or the scope of marketing services you are buying, brands should ALWAYS ask to interview their prospective account manager before hiring an agency” says, John Bertino, Founder of The Agency Guy. “We’ve placed thousands of brands with marketing agencies. So, have found the day-to-day contact to be one of the single biggest reasons for that relationship working, or not.”
Deliverables Offered Of a Reliable Local SEO Agency
While comparing local SEO agencies, look for the ones that promise realistic results. Agencies that promise first-page results in a few days may use illegal techniques to raise your rankings. These black-hat strategies can result in your site getting flagged by search engines.
Effective implementation takes knowledge, experience, time, and effort. In addition, consistent efforts to update content, remove broken or inactive links, and track performance can yield better results.
Many SEO agencies offer exceptional results in the initial run but fail to maintain your rankings and visibility in the long run.
Knowledge of Algorithms
Learn more about the strategies that the SEO agency uses to identify red flags early on. Ask the experts for a brochure or detailed list of services they offer and strategies they use. So, Google’s Panda update has been discounting pages that are of low quality. Choose an agency that has detailed knowledge of the latest search engine algorithms and protocols.
Reviews Of a Reliable Local SEO Agency
Any SEO agency that has excellent reviews from local clients may be your best idea. You may read the reviews on leading marketplaces online to learn more about their service quality, reliability, and promptness.
You may even consider contacting a few reviewers to get in details information about the methods, deliverables. A good agency will have the ability to communicate with clients and educate them on SEO strategies.
Reviews also let you know if they maintain timelines. You may study the service agreements and other terms and conditions offered by the experts in detail.
A good SEO agency will be transparent when it comes to its policies. Transparency in implementation saves you from several risks. You may also track and measure the progress of your local SEO strategies. This data could help you calculate your ROI.