How to Find, Organize and Strategically Apply Keywords

Using keywords is undoubtedly an integral part of SEO services; See how to find, organize & strategically apply these words for more traffic

By Claudio Pires
Updated on April 8, 2023
How to Find, Organize and Strategically Apply Keywords

Keywords are undoubtedly an integral part of SEO services as they link online searchers with the content they seek. In case you don’t know what keywords are, they are simply words and phrases that internet users type in the search box Google. See the steps on how to find, apply, and organize keywords to implement your website’s performance and get more traffic strategically.

Bing, Yahoo, or any other search engine to get website pages bearing the needed content.  As such, if your website pages have content with highly searched keywords. It’s highly likely to experience high traffic because of the high number of keyword searchers who visit it to get related content and apply it.

How to Find and apply keywords

Despite the importance of keywords. It is good to know that they’ll only give the desired results if they are selected and applied appropriately.  Preferably, select and use high-trafficked keywords in your niche. So, you must define your niche before you even think of finding the right keywords. Considering your place, keyword research goes a long way to establishing the best keywords to incorporate into your blogs or web pages.

Search Metrics Apply Keywords

How do you know the words and phrases highly searched by internet users in your niche?  You can use keyword tools such as Free Keyword Tool, Similar Web, and Search Metrics and follow the steps below to implement and use keywords strategically.

This tool is among the best keyword finders, especially if you aren’t certain about the keywords that you want your site to rank for. With it, you’ll find the keywords that bring the highest traffic to your competitors’ websites. These keywords are likely to drive commendable traffic to your site as well. If you don’t know who your competitors are, go to “SEO research. Competitors” on the tool’s interface, and you’ll get potential candidates.

Free Keyword Tool

The tool generates a list containing hundreds of keyword suggestions you can apply to your content. Nevertheless, each of the generated keywords has a distinct value in terms of competition. The number of users searching for it. As such, you need to find a way to narrow down the keyword suggestion list to just a few niche keywords that will bring you the best organic traffic to your site.

Similar Web

Similar Webworks are almost the same as Search Metrics as it helps you to discover your competitors.  However, unlike Search Metrics, it doesn’t tell the competitors’ keywords. To know your competitors, enter a few queries you’d want your site to rank for. Then, you’ll look up the sites. From there, you’ll use Search Metrics to find the keywords on your competitor’s sites.  

Under “SEO Research” on Search Metrics, click on “Rankings” and then “Long-Tail” to see a list of keywords that the site of the competitor ranks for and the possible amount of traffic they bring to the website.

Did you whisper, “But wait! How long should my keyword list be?”

Well, there’s no definite answer to this. The list could be of 50 or 700 keywords, depending on the complexity of your product or service. Preferably, let your list be 1000 keywords if you are marketing a medium or small enterprise.

Organize Keywords

Now that you have your long list of keywords and know the steps to implement and use them strategically, does that mean you’ll use them all? Of course, no. You can pull out branded terms used by your competitors because using them would be like advertising the competitor on your site, something you don’t want because you are competing against them. Then, filter the keywords into three categories: priority terms, secondary terms, and others.

Priority terms are keywords you’d like your site to rank for instantly. These terms should be related to your present or upcoming business.  Also, the terms should imply questions you can easily answer or needs you can satisfy. And, of course, the terms ought to have a high search volume.

Secondary terms include keywords with low-volume terms but are likely to convert and imply questions you can’t currently answer because of a lack of expertise. Besides, they relate to your current business activities. You will use these keywords in the future after using priority terms effectively.

Other keywords include those that don’t belong to the above two categories.  You can ignore them for now and opt to use them or not use them in the future.

It’s Time to Find and Apply Your keywords

From the aforementioned three keyword categories, you first use priority terms and then secondary terms in the future. When applying keywords, ensure that you use them in a manner that provides real value for people rather than merely sending hints to online robot friends.

The rule of thumb is to include unique keywords on every site page, especially on the title tag and content’s body. These areas are where bots and humans mostly look to confirm if a page contains what they want.

Besides, you can consider including a primary keyword in your website page’s URL, H1 tag, image alt attributes, and meta description.  By so doing, you’ll have given search engines a clear clue about your content. It is the fundamental way of targeting your content to searchers.

Paid Text Ad Campaign

In case you want to create a paid text ad campaign, it is also important to incorporate priority keywords in your text ads.  This will improve the visibility of your ads on Search Engine Results Pages (SERPs), particularly to your target audience.

When a person clicks on your advice, he/she will be directed to a particular page on your website, and this page is called a landing page. The page should contain the information that the ad portrays. So the strategic application of keywords on this page will help the visitor.

Determining if the content matches what you want without reading the entire page. The relevant keywords should appear on the landing page’s body text, headline, and title tag.

Concluding About Find, Apply, and Organize keywords

Now that you know how to find, apply, and organize these keywords with the steps above, it’s time to implement your website’s performance and get more traffic strategically.

Claudio Pires

Claudio Pires is the co-founder of Visualmodo, a renowned company in web development and design. With over 15 years of experience, Claudio has honed his skills in content creation, web development support, and senior web designer. A trilingual expert fluent in English, Portuguese, and Spanish, he brings a global perspective to his work. Beyond his professional endeavors, Claudio is an active YouTuber, sharing his insights and expertise with a broader audience. Based in Brazil, Claudio continues to push the boundaries of web design and digital content, making him a pivotal figure in the industry.