You may not realize it, but your blog niche plays a huge role in your blog’s success. Once it helps you determine who your audience is, which blog post ideas to focus on and which products you need to create. Most importantly, find a blog niche help you in maintain focus as you plan out your editorial schedule and overall business and marketing strategies.

Blog Niche Scope

How To Find Your Blog Niche

The most common mistake I see beginning bloggers make is choosing a blog niche that is too broad. I don’t why it is. But as beginning bloggers, we all have a terrible fear of going too narrow. But surely, the broader my focus the better? Doesn’t that mean I’ll get more visitors to my website? Not at all. In fact, quite the opposite!

The broader your blog niche, the longer it will take you to get search engine traffic to your website. Why? Because it’s much easier to rank for a long-tail keyword than it is for a ‘head’ keyword. Here’s an example: It would take you years to rank for the keyword ‘SEO’. In fact, it might not even be possible. However ‘SEO for real estate agents’?

My guess is you could rank for that quite quickly. Here’s another example: It would take forever to get on Page #1 of Google for ‘parenting tips’. But what about ‘parenting tips for single dads’? You could rank for that keyword in half the time.

Why Some Blogs Don’t Succeed?

And that’s why most beginning bloggers give up: They pick a topic that’s too broad. Don’t get any traction with the search engines within their first year. Get discouraged. They give up.

Narrow Blog Niches?

But it’s not only the search engines that prefer narrow blog niches. A narrowly-defined niche works better with humans as well. A parent who lands on a website that specializes in ‘parenting tips’ won’t necessarily feel a strong bond with that website. But a single father who lands on a website that specializes in parenting tips for single dads will immediately feel a bond with your content. He says to himself: “This is me, this is what I was looking for”.

What Is a Blog Niche and How To Find One?

Very simply, a blogging niche is a niche that appeals to a subset of a broader market. Niche blog involves creating a blog with the purpose of catering to a particular niche market. Niche blogs or niche websites as they are sometimes called, cater to a specific area. The genre covered can be a particular geographical area, a particular ethnicity, or a particular industry.

A Blog Topic You Enjoy Talking About

Starting a blog is a really fun process. Buying domains, setting up the website, customizing the design and writing your first article is certainly an exciting experience. But, most people give up blogging after a couple of months because they often lose interest in it. So, it’s important that you pick a topic for your blog that you also like to learn and talk about.

A blog niche could be about a hobby, your work, or it could even be about a new RV you’ve just bought. You don’t have to be an expert on this topic. It just has to be a topic that gets you excited when talking about it. How do you make sure you pick an interesting topic to blog about? Here’s a quick test to figure that out. Take a pen and paper. Write down 10 blog post ideas just off the top of your head that you can write about. This exercise should help ensure that you are passionate about the topic you picked.


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