Is your product not attracting enough customers online? Is your website lacking visitors, to begin with? If the answer is yes, you must be overlooking a vital issue with your web pages! The time it takes to visit your website plays a crucial role in the number of visits you are getting. We often think an eye-catching website is enough to bait all the possible customers but we need to know how to get better speed for more traffic.

It helps to have a beautiful site and exciting offers. However, a slow page will deter customers. If you want to attract more potential customers, they should be able to visit your page quickly. The faster your page loads, the more traffic you will get. Here are some tips to get more traffic and conversions by having a better loading speed.

How to Get Better Speed for More Traffic and Conversions

Choose the Fastest Web Hosting

Running a website is expensive. We often have to pay for many other tool subscriptions. Web hosting always takes a backseat in comparison. After all, no one wants to spend extra bucks on speed.

If you are opting for the shared web hosts, the server you are on will pull you down. Your site will not get the chance to persuade the visitors to convert to buyers. We live in an impatient world. Your visitor will leave and opt for your competitors in a matter of seconds.

However, fast web hosting can be a game-changer for traffic. Check out this fastest web hosting study. It will help you figure out which web hosting can give you the best results.

Less HTTP Call Means More Speed

Every file that makes up a website has a distinct HTTP call. Every call takes time to come through, slowing down your loading speed. Decreasing the number of calls can increase load speed.

Having extra plugins means more CSS and Javascript with their own HTTP requests. The more plugins you add, the more they will “weigh down” your site. Try to cut down the number of plugins to the lowest you can work with.

The themes you use will also have their own CSS and Javascript files. Those will take even more time to load. Try compressing all Javascript files together. The same goes for all the CSS files. Try using a font that does more for your visuals instead of additional images.

Trailing Slash is Important too!

When we add links to our websites in places, we often overlook the trailing slash. Did you know that the absence of a trailing slash can increase the time it takes to get to a site?

A lack of trailing slash makes the server work overtime without any reason. The slash can properly direct the visitor to the exact spot. Instead of the server going on an unnecessary hunt, direct it to the right place. Here is an example:

(Instead of) https://website.com

(Go for) https://website.com/

Use Media efficiently

When you are using media on your website, make sure to use it efficiently. When we use images, we don’t contemplate their quality and size. The heavier the file, the more time it will take to load.

Sometimes we take photos with our smartphones and use them on our websites. Minimize the quality and size of the file. Use a file compressor to reduce the size and use optimal dimensions.

If you want to add a video directly, go for the mp4 types. If the sound is not required, use the video without its audio track. The best way to use videos is to embed them through another medium. For instance, upload it on YouTube and embed it on your site.

CDN Use for Global Sites To Get Better Speed

If your website is used in different countries, consider using CDN. Because a content Distribution Network has many centers for data all over the world. They make copies of your website. These copies are distributed in different geographical places so that users near that area get easier access. Learn more about CDN here.

Placement of Files is Important

A stylesheet is a form that determines the layout of the web page. Moreover, all the stylesheets that focus on design and interface should come on the top. This will ensure that even with longer loading times, the user doesn’t see a blank screen for long.

Place the Javascript files on the bottom. Once the content shows up, the functional files need to load fast. Even with a delay, as the user gets used to the page, the functions will be available for their use.

Code to Load the Top First

Another way to distract users away from the delay is by loading the top content of the page first. Code the site in a way that prioritizes the content that appears before scrolling. You give the impression to the visitor that the site has already loaded. By the time they take in the top content, the rest will load as well.

Minify Files To Get Better Speed

Try minifying your text, CSS, and JS files. You want to minimize the amount of white space and comments because downloading all those takes time. You can use online tools like this to minify your files. Even if it takes extra time to finish your website, it will attract more traffic to your page.

Use Compression Plugins or GZip Tools

Enabling compression is beneficial, too, as it compresses the CSS, JS, and text files. As a result, these compressed files are smaller in size and are easily downloaded. Then the user browser automatically unzips the files. Think of it like all your files are being put in a suitcase for easier transport, which your user browser unpacks for them. You get faster speed through this handy tool.

Helpful Browser Caching

Caching saves bits of your website in the user’s browsers the first time they visit the page. With enabled caching, the next time the visitor comes to your page, it will load faster. This increases the speed significantly. Make sure the browser caching is enabled.

Final thoughts about How To Get Better Speed

In conclusion, taking a thoughtful approach with your website can help you divert traffic to your page. Even if these seem like minor changes, together as a whole, these issues reduce your loading speed.

Make the changes because every little effort can drastically change your speed. Better speed means more visitors, and the longer they stay, the more likely they are to buy your product. Work hard on your site, and the changes will aid you in the long run.




Share This Post