How to Get Better Speed for More Traffic and Conversions

An eye-catching website is not enough to bait all possible customers. we need to know how to get better speed for more traffic & conversions

Updated on November 24, 2023
How to Get Better Speed for More Traffic and Conversions

Is your product not attracting enough customers online? Is your website lacking visitors, to begin with? If yes, you must overlook a vital issue with your web pages! The time it takes to visit your website plays a crucial role in your number of visits. We often think an eye-catching website is enough to bait all the possible customers, but we need to know how to get better speed for more traffic and conversions.

It helps to have a beautiful site and exciting offers. However, a slow page will deter customers. If you want to attract more potential customers, they should be able to visit your page quickly. The faster your page loads, the more traffic you will get. Here are some tips to get more traffic and conversions by having a better loading speed.

Choose the Fastest Web Hosting

Running a website is expensive. We often have to pay for many other tool subscriptions. Web hosting always takes a backseat in comparison. After all, no one wants to spend extra bucks on speed.

If you opt for the shared web hosts, the server you are on will pull you down. Your site will not be able to persuade visitors to convert to buyers. We live in an impatient world. Your visitor will leave and opt for your competitors in seconds.

However, fast web hosting can be a game-changer for traffic. Check out this fastest web hosting study. It will help you determine which web hosting can give you the best results. An eye-catching website is not enough to bait all possible customers. we need to know how to get better speed for more traffic & conversions.

Less HTTP Call Means More Speed

Every file that makes up a website has a distinct HTTP call. Every call takes time to come through, slowing down your loading speed. Decreasing the number of calls can increase load speed.

Having extra plugins means more CSS and Javascript with their own HTTP requests. The more plugins you add, the more they will “weigh down” your site. Try to reduce the number of plugins to the lowest you can work with.

The themes you use will also have their own CSS and Javascript files. Those will take even more time to load. Try compressing all Javascript files together. The same goes for all the CSS files. Try using a font that does more for your visuals instead of additional images.

Trailing Slash is Important too: Get More Traffic & Conversions!

When we add links to our websites in places, we often overlook the trailing slash. Did you know that the absence of a trailing slash can increase the time it takes to get to a site? An eye-catching website is not enough to bait all possible customers. we need to know how to get better speed for more traffic & conversions.

A lack of trailing slash makes the server work overtime without any reason. The slash can properly direct the visitor to the exact spot. Direct it to the right place instead of the server going on an unnecessary hunt. Here is an example:

(Instead of) https://website.com

(Go for) https://website.com/

Use Media efficiently

When using media on your website, make sure to use it efficiently. When we use images, we don’t contemplate their quality and size. The heavier the file, the more time it will take to load.

Sometimes, we take photos with our smartphones and use them on our websites. Minimize the quality and size of the file. Use a file compressor to reduce the size and use optimal dimensions.

If you want to add a video directly, go for the mp4 type. Use the video without its audio track if the sound is not required. The best way to use videos is to embed them through another medium. For instance, upload it on YouTube and embed it on your site.

CDN Use for Global Sites To Get Better Speed

If your website is used in different countries, consider using CDN. Because a content Distribution Network has many centers for data all over the world. They make copies of your website. These copies are distributed in different geographical places so that users near that area get easier access. Learn more about CDN here.

Placement of Files is Important

A stylesheet is a form that determines the layout of the web page. Moreover, all stylesheets focusing on design and interface should come on top. This will ensure that the user doesn’t see a blank screen for long, even with longer loading times.

Place the Javascript files on the bottom. Once the content shows up, the functional files need to load fast. Even with a delay, the functions will be available as the user gets used to the page.

Code to Load the Top First

Another way to distract users from the delay is by loading the top content of the page first. Code the site in a way that prioritizes the content that appears before scrolling. You give the visitor the impression that the site has already loaded. The rest will also load when they take in the top content.

Minify Files To Get Better Speed

Try minifying your text, CSS, and JS files. You want to minimize the white space and comments because downloading all those takes time. You can use online tools like this to minify your files. Even if it takes extra time to finish your website, it will attract more traffic to your page.

Use Compression Plugins or GZip Tools

Enabling compression is beneficial, too, as it compresses the CSS, JS, and text files. As a result, these compressed files are smaller in size and are easily downloaded. Then, the user browser automatically unzips the files. Think of it like all your files are being put in a suitcase for more accessible transport, which your user browser unpacks for them. You get faster speed through this handy tool.

Helpful Browser Caching

Caching saves bits of your website in the user’s browsers the first time they visit the page. With enabled caching, the next time the visitor comes to your page, it will load faster. This increases the speed significantly. Make sure the browser caching is enabled.

Final thoughts about How To Get Better Speed

In conclusion, a thoughtful approach to your website can help you divert traffic to your page. Even if these seem like minor changes, together as a whole, these issues reduce your loading speed.

Make the changes because every little effort can drastically change your speed. Better speed means more visitors; the longer they stay, the more likely they are to buy your product. Work hard on your site; the changes will aid you in the long run.