Around 59% of the entire world’s population actively uses social media. Therefore, the power it holds to scale your business is simply unexplainable. Long gone are those days when brands used to rely on conventional marketing methods such as billboards, TV, and magazines/newspapers. They not only cost a fortune but were less effective as compared to social media marketing. Keep reading to learn how to harness the power of social media.
With social media, all you have to do is develop an effective social media marketing strategy to. So, let’s say, boost an Instagram page or grow Facebook likes to help you leverage all the benefits social media has to offer. If you’re interested in exploring various ways to harness the power of social media, keep reading this article!
1. Go Live to Harness the Power of Social Media
Social media platforms like Facebook and Instagram allow you to better connect with your audience. Build a strong relationship with them through the live feature. Your audience needs to feel a connection with you on a human level. Instead of a brand that only talks about its products/services.
When going live, you can show your workplace/outlet around. Introduce your newly launched products, or even talk about your future plans. You can also answer their questions relevant to your niche in real-time. All this will prove to be super valuable to your audience. So, a great opportunity for you to grow your business. However, don’t forget to save your live stream!
2. Use Hashtags to Harness the Power of Social Media
Hashtags are ideal for helping you make your content more discoverable to a new audience. Take the example of Instagram. Searching for or clicking on a specific hashtag allows Instagram users to view all the relevant content in one place rather than having to search for it separately or sifting through mixed content.
Hashtags are quite commonly used on Twitter, Pinterest, TikTok, Instagram, and Facebook. Make sure you search for the relevant hashtags and even take inspiration from your competitors, and use a few in your posts to expand your customer base quickly.
3. Be Consistent
If you don’t take your social media posting seriously, you can’t expect your audience to take you seriously as well. Rather than being reckless, you must stay consistent on your social media accounts. Whether you’re posting on stories or your feed, have all your content planned and ready ahead of time.
You can leverage social media scheduling tools that let you schedule your posts in advance and are automatically posted on a certain date and time to make sure you don’t have to fret about posting every day. Moreover, more posts mean social media users will have more content to engage with to boost your chances of going viral!
4. Keep an Eye on Social Media Analytics
What’s great is that almost all social media sites come with built-in analytics, which can be easily accessed by clicking on the “settings.” If you want a more in-depth analysis along with additional innovative features, you can also invest in a social media analytics tool.
Nevertheless, social media analytics tell you about awareness (views, reach, and impressions), growth (likes, followers, and subscribers), and engagement (likes, shares, and comments). All these metrics are extremely beneficial for you to expand your account and business.
You should always keep an eye on these metrics and make sure you tailor your content strategy accordingly. This will also save you time and money down the road.
