Content marketing is stirring something that no brand or business can miss out on. The same goes for social media. Marry the two well, and you will gain customers for life. See now how to integrate content strategy info social media for a real impact.
Social media is a modern-day conqueror of the marketing world.
The days of buying ad space in magazines and regulating link juice from Forbes sort of spots are gone.
Modern SEO and content strategy intend to market your content and services through digital channels like Facebook, Twitter, and Instagram.
Social Media Driven World
Globally, Facebook is the leading social network with 2.7 billion monthly active users, collectively spending over 700 billion minutes per month on the site. In contrast, Twitter, often considered Facebook’s rival, has over 275 million registered users.
Today’s society has gone social media crazy. Employees spend too much time networking during working hours and various sites in schools for lack of attention in lessons.
Can you answer why people tweet that they had a ham sandwich for lunch or missed their important call this evening?
I know that you’ll call it the influential culture social media platforms have cultivated.
Social Media in Marketing Realm
In the era of Facebook, Instagram, and Snapchat, this is how marketing was supposed to turn out. It was one of the most effective, far-reaching, and subtle forms of brand building.
It’s no wonder that businesses perceived the inadequacy of branded or sponsored content and began to engage the audience with great content.
According to one of my favorite SEO influencers, Rand Fishkin (Co-founder, SparkToro), they focused on six core values while growing MOZ – TAGFEE – transparent, authentic, generous, fun, empathetic, and exceptional for its communication, strategies, and content voice. It is about understanding, integrating, and building knowledge. Think of this – How can you stand out in a crowded platform like Facebook? So, you’ll see there’s a lot that’s built into your company’s culture, and that’s how you progress, but marketing? That works well in a social media kind of context.
So, the question is – how can you integrate content strategy into social media? How can you amalgamate the social culture with the business culture?
Here are ten tips that show you how to do precisely this:
1 Understand Your Brand
A business, understand your own story – isolate and identify your brand. You need to know what you want to achieve as a company and what you want to voice through social media. If you don’t see what you want to get out of promoting content through social media websites, neither will your readers.
2 Understand Your Audience Social Media Content Strategy
Understanding your audience is critical in every facet of marketing. So, get to know your target demographics – who you’re appealing to and who you want to appeal to.
- Firstly, understand what their interests are as a group and pay attention to their wants and needs.
- Also, listen to the data and be adaptable.
- Finally, you need to be able to mold your content to what your consumers like and dislike, which will arise with time and practice.
3 Use Your Brand’s Voice
Shape your voice more precisely and adapt it to match your brand identity. There’s no point using complicated, academic language if you’re trying to appeal to a young, teen audience.
Calm does this incredibly well by using mindfulness tone to promote their message and app:
What’s one kind thing you’d like to hear from someone today? Write it in the comments then read it back to yourself. 💌 Think of this as a love note from your inner self. pic.twitter.com/uRSwdzBz7a— Calm (@calm) February 4, 2021
4 Brand-Customer Centric Approach Social Media Content Strategy
This expands on tip number 2 – talk to your consumers, get to know them. Moreover, social media is designed to improve communication and can be used to reach out to specific groups.
Get involved and make yourself known to site users by asking questions, striking up conversations, and targeting individuals. So, interaction is the first step to building up loyalty. And remember, talk to them, not at them!
5 Expand Content Assets
Firstly, your content editor and social media publishing calendar should aid each other.
Second, rather than publishing noisy sounds of branded content, plan out some compelling stories that demonstrate the USP of your services/products.
Moreover, the age-old battle between quantity and quality – try to strike up a balance between covering a wide range of topics without losing depth and understanding.
You need to scale your content quality to 10x (another term coined by Rand).
So, how do you define that 10x piece?
Something useful enough; that answers the searcher’s query; that’s unique from any other competitor’s content on the web. In addition, If the audience reads it, they won’t vomit. So, that’s good content.
AI-based content optimization tools can help you research competitors’ content structure, creating SEO content brief, headings, and topic suggestions for each batch of posts. After all, making your content post more comprehensive will help with search exposure.
6. Get Visuals
7. Timing is Everything
A company that posts content on social networking sites all day every day could quite quickly fail, while one that posts only a few times in 24 hours could become a social media success. Why? It’s all about control, moderation, and content. Too much or too little, and your consumers will get bored, just like if the content is too complicated or too simple.
Consider frequency and timing when integrating content into social media, tie it to your brand and keep customers interested. Posting Christmas ads in February probably isn’t the best move either, without saying.
8. Make Your Content Mobile-Friendly
With the mobile industry going iPhone crazy, so people are spending more and more time surfing the web on their phones. So, by thinking carefully about layouts and keeping the content simple. So, you can avoid leaving your site out of frustration at the loading speed or the complicated screen.
Finally, a way to check your website’s mobile friendliness:
9. Lure out the ‘lurkers.’: Content strategy for social media
Lurkers: site users that do not actively interact with content. By monitoring where these readers are from and what they are interested in. So, it is possible to encourage them to interact with your brand by targeting their prime interests.
10. Just give them a reason
Don’t storm onto the social media scene advertising here, there, and everywhere. Take your time, be tactical and give users a reason to want to know more about your product. Moreover, be slightly mysterious – this will make your brand appear desirable and exclusive.
Social Media Content Strategy Summing Up:
Finally, It’s your turn to get started. Plan out everything.
Who will create the content and visuals? What type of content do you want to share on social media? What’s missing currently? What’s working with similar brands? So, do you need external help to do things effectively? Are your marketing KPIs tangible?
Is your brand’s voice humorous enough to turn otherwise dull topics into something interesting?
So, If you deliver something fresh that people can’t find anywhere else, you hold a good chance of getting users’ attention and engagement with your content. You get the social love you deserve. By optimizing it, you will also get search traffic and earned media; easier said than done. But you’re already in the game. You won’t leave ample scope for competitors alluring your audience.