A fundraising campaign can be very effective using digital marketing tactics, but when done well, leverage offline marketing can be very effective as well. Offline print marketing continues to be a huge driver of donations. Sure, you can create a large email list, but even an email marketing campaign does not get the same donation rate as direct mail does, for example. Here are some ways that nonprofits can leverage offline marketing to raise big dollars for their cause.
Sending out brochures is another method of print marketing for nonprofits. They tend to be geared more towards specifically talking about the nonprofit in a general sense than a newsletter. In addition, can still have timely updates, however. They should always come with a reply envelope and detailed information on how someone can donate. Donating should be as easy as possible. Otherwise, you might lose some donations from people who don’t want to take an extra step. Make sure there is a donation form included on the brochure and your online giving information. Make sure that your brochure is bright and looks professional. You can use a service like My Creative Shop to design your brochure quickly, and you can easily update it for every mailing period.
Newsletters and Flyers to Leverage Offline Marketing for Fundraising
Newsletters tend to be sent out to people who have already donated, but nonprofits can also send them out to potential donors as well. They let people know how donations are being used to benefit the community that the nonprofit serves. They can be filled with facts and figures, highlight volunteers and donors, and give updates on any new programs or projects that might be on the horizon. Donors like to know how their dollars are making a difference, and a newsletter is a great way to do that. This will encourage past donors to give again and possibly give more.
Flyers can perform a similar function, but they are potential donors. They can look similar, but they should highlight how donations can help. If someone hasn’t donated before but on your mailing list, then perhaps a new program will be just what piques their interest in writing a cheque. To make this easy, use an online service to create a flyer design. As a result, a good technique to leverage offline marketing for fundraising.
Every year around the holidays, millions of people send cards to friends, family, and loved ones to express best wishes for the holidays. This can get expensive and time-consuming. However, an innovative charity can make it easier on their supporters and get them to do some marketing work for the cause at the same time. You can send out pre-printed greeting cards that have information about your charity. Send a stack to each of your donors, and ask them to send them as their holiday greeting cards. This will get your information into the hands of many like-minded potential donors and can lead to some incredible returns during the holiday period. Word of mouth is always the best marketing, and greeting cards are a great way for your nonprofit to earn some.
Postcards to Leverage Offline Marketing for Fundraising
Believe it or not, but one of the most important things you can do. Raise money is to thank those who have already donated. Every donor is important, but the 80/20 rule applies to fundraisers, too. Your top 20 donors will fund your entire operation. The better you thank them, the more they will give. Of course, you will send them a letter after each donation and provide them with a tax receipt for their gifts. However, you also need to provide them with regulation reminders that you love and appreciate them. As a result, a good technique to leverage offline marketing for fundraising.
Postcards are a great way to do that. You can have a special design on the front. So, with a photo related to your cause and “thank you” printed in a decorative font. On the back, take the time to handwrite a quick note to show how grateful you are for the support. Donors will love the personal touch.
Nonprofits can’t afford to limit themselves when it comes to marketing. They need to reach as many people as possible but also do it most affordably. Print marketing is one of the most important avenues for a charity to reach new potential donors. Ask their current and former donors to give again. These tips and ideas will help with all of those so that nonprofits can do the good work they need.