Social media has become recognized as an essential marketing outreach platform. Hence, learning how to maximize your social media reach is more important than ever. Two outreach methods can be employed on social media, namely organic and inorganic. Inorganic reach requires a payment that pushes your content automatically to whatever extent your budget covers, while organic reach is the most effective but requires hard work.
According to Pivotal Agency, every business needs social media for an increased reach. This need has been greatly emphasized by the COVID-19 crisis, a situation that’s likely to make several rival businesses focus on their social media marketing. This article discusses the ways by which you can maximize your social media reach:
1. Choose Your Preferred Platforms
There are multiple platforms, including Facebook, Twitter, Instagram, and Pinterest, in the social media space. You must decide which platforms are best for your business to maximize your reach. This should depend on the content type, target audience, and personal preferences. Here are various social media platforms and what works best on them:
- Facebook: It’s reported that Facebook users’ demographic is inclined towards the older generation than the younger ones. Hence, businesses interested in attracting the young generation shouldn’t invest heavily in Facebook marketing. The content types applicable to Facebook are a mix of texts, images, and videos.
- Instagram: The Instagram population is rising exponentially and consists of a vibrant young generation. The content type suitable for Instagram is primarily short videos and images. Businesses and individuals targeting a young population should invest in Instagram marketing.
- LinkedIn: This is an ever-relevant platform for professionals of all ages. It’s the social media platform for structured content with ingenious thinking. The content types suitable for the platform include images, videos, or visualized audio content. This is a space for informative articles and more.
2. Understand Platform-Specific Algorithms
Each social media platform features its unique algorithms for content prioritization. This algorithm determines what your followers are seeing, and understanding how it works will help you harness the algorithm to your benefit. The following are overviews of different platform algorithms:
- Facebook: The Facebook user experience is heavily influenced by its algorithm, which considers factors such as social interactions, engagement, popularity, media content, and ranking signals. Ranking signals are of the utmost importance in the algorithm, which ranks posts based on user behavior and other factors.
- Twitter: Twitter post engagements are less algorithmic and focused on getting real-time engagement. The algorithmic sections include top tweets and “In case you missed it” sections.
- Instagram: Instagram’s algorithm is heavily focused on engagement. The more popular posts on the explore section receive more interactions. Engagement metrics considered include likes, comments, and views.
3. Display The Human Side
Social media users are primarily using these platforms for more comprehensive human interaction. Hence, if an increase in social media reach is your primary focus, you should connect with users on a human level. Even the biggest corporations’ accounts are controlled by humans; hence, more human interactions will ensure better results. Here are some tips to take note of to add humanity to your social media accounts:
- Ensure quick response times.
- Add pronouns to posts, such as ‘we.’
- Show your business teams in your office space, seminars, and excursions.
- Finally, corporate social responsibility (CSR) efforts should be displayed.
4. Optimize Your Pages To Maximize Social Media Reach
Your profiles and pages can increase engagement and, consequently, your reach. Essential personal and business items, including website links, profile images, banners, and bio descriptions, are great for optimizing your social media profiles.
Frequent updates of your social media profile are also a means of getting more people to engage with your pages. Use your branding elements to commemorate notable days among your different groups of followers, such as the International Day of the Girl Child or the Emancipation Proclamation Day.
5. Focus On Content Quality, Not Quantity
A common misconception in the social media world is to post content frequently regardless of quality. According to Facebook, the average user is with about 1,500 posts daily. This makes it essential to distinguish your content from the myriad of posts and make it top-quality, original, and brand-related.
Producing high-quality content will take more time and reduce the number of posts. But it pays in the long term. In addition, use custom and popular hashtags to draw attention to your posts when they’re in the feed. Time your posts to ensure they’re at peak platform engagement times.
6. Utilize Paid Advertising to Maximize Social Media Reach & Impact
To truly amplify your reach, consider integrating paid advertising into your strategy. Social media platforms offer sophisticated advertising tools that allow you to target specific demographics with incredible precision. This means your content can be shown to potential followers based on their interests, behaviors, and even purchase history. Start with a modest budget to test different advertisements to see what works best for your brand. Over time, you can adjust your spending based on the ROI of these ads. Remember, even a small investment can yield substantial returns if targeted effectively.
Maximize Social Media Reach Conclusion
Social media use continues to rise with the global pandemic outbreak. Finally, businesses and individuals not taking advantage of these opportunities will deprive themselves of tremendous opportunities.
In conclusion, it’s essential to choose a select few to focus on out of the many options available. Understand their algorithm and bring out your human side and social media usage. Optimize your pages and prioritize quality over quantity.
