The winning formula for effective website promotion depends on the type of site, the level of competition in the niche, available resources, and the time you have. An optimizer needs to prioritize tasks and create a marketing strategy that fits the objectives, whether getting to the top of Google’s search results, driving traffic to the site, increasing the conversion rate, or all at once. Considering this, the critical stages of SEO remain the same. Semantics is a foundation of on-site and off-site optimization, i.e., creating high-quality content, fixing technical SEO issues, and working with internal & external links. In this article, you’ll learn how to solve fundamental & key SEO problems with the new SE ranking SEO software version.
Usually, it is very time-consuming to achieve these goals. But there is a better solution — all those routine processes can be optimized.
How to Solve Key SEO Problems with Updated SE Ranking SEO Software
This article will show how one can automate SEO work processes with special tools without compromising quality. SE Ranking has all the tools and online platforms for SEO specialists and marketers. With these tools, you can:
- Find target keywords, cluster them, optimize web pages for them, and track your website’s ranking for your target keywords.
- Perform a semantic analysis, research your competitors, their keywords, and backlink profiles, and track their rankings for target keywords in Google’s top 100.
- Find all your backlinks and monitor them.
- Scan your website, find all technical errors, and receive recommendations on error recovery. To stay informed, monitor any changes on the website.
- Gather the analytical data into one interface with SE Ranking SEO Software.
- Generate informative reports and manage different access levels for colleagues and clients.
SE Ranking has recently been updated, and now it is even better due to the tremendous adaptive design, extended set of features, and super fast website load.
Informative charts allow users to see all the most important data and make strategic decisions much faster at every stage of website optimization.
Let’s examine the essential components of any SEO strategy and the way SE Ranking tools help meet major challenges at different project stages.
Choose The Right Keywords
Choosing the keywords is the first step in creating any marketing plan — first, you need to figure out what keywords and phrases people should use to find your website via search engines.
There are many ways to find keywords. You can use search engine suggestions or find similar queries at the bottom of the results page. You can also look through specific forums and groups on social networks to better understand the target audience’s needs.
Webmaster Tools Solve Key SEO Problems
Still, using specific tools is the easiest way to search for keywords. Google and Bing have them. Although Bing’s tool is not as advanced as Google’s keyword planner, the functionality is still up to standard. To access Bing Keyword Research, sign up for Bing Webmaster Tools and get keyword suggestions for new content ideas.
You can also fulfill this task using the Keyword Rank Tracking on the SE Ranking platform. This tool allows you to select the right keywords for any region, from Australia to Japan, and see the dynamics of specific search results throughout the year using SE Ranking SEO Software.
All the keywords from the inner database of the tool query from Yandex Wordstat and search engine suggestions are gathered into one interface. New databases are added regularly, and the existing ones are expanding. A few days ago, databases of the UK and the US became a few times larger — databases for competitor analysis expanded to 80 and 200 million queries, and databases for keyword research expanded to 420 and 520 billion keywords, respectively.
Consider the main metric queries to choose the best keywords among hundreds of options—they are always in plain sight.
After you choose a key on the list, you see the word frequency dynamics, keyword difficulty, level of competition in paid search results, and the list of main competitors in organic search. With one click, you can visit a competitor’s ranking page for this keyword and see if you can create better content.
Try to find high-frequency queries with a low keyword difficulty level — using such keywords will allow you to get on the first Google page.
Take A Lesson From Your Competitors
Check how it is going with your competitors’ sites when building a semantic core. It is easy to miss the non-obvious queries when working with hundreds of keywords found in your niche, and there is no guarantee that your competitors have missed them, too. Maybe these non-obvious keywords already get traffic to your competitors. Moreover, easily find such keywords using the SEO/PPC Competitor Research tool — here, you will see many charts demonstrating how well the site works in organic and paid search.
You can find out where users who visit the site live, i.e., from which countries, what keywords the site already ranks for and how much traffic they give to you. You can also see what the rank of your site and your competitors’ websites in an overall ranking is.
To find the keywords used by the leading competitors that you missed, enter your domain and click on the “Organic competitor semantics comparison” chart to see the details. In the “Missing” tab, you will see the queries used by your competitors but not used on your site. On the dropdown list, you can choose one of the competitors and see the keywords only this domain is ranking for.
If you’re also interested in paid promotion, the tool can show you the keys your competitors use for advertising and even copies of their advertisement texts.
With a recent update of SE Ranking, its clients can use the SEO/PPC Competitor Research tool as part of the White Label and other tools. White Label functions allow using the SE Ranking platform with your domain name and your brand—this makes it possible for the agencies to show their work results in their brand interface to their clients.
Monitor Backlinks Solve Key SEO Problems
You can use not only some of your competitors’ keywords but also the platforms with which to cooperate. In addition, you can do it by analyzing competitors’ backlink profiles. You also need to analyze backlinks to see how many platforms link to your competitors and the quality of these platforms.
The Backlink Monitoring Tool offered by SE Ranking will help you objectively evaluate the backlink profile of any website. Due to many informative charts, you will understand how good a competitor’s profile is and how quickly it earns backlinks within a few seconds with SE Ranking SEO Software tools.
Many metrics are clickable. For example, on the main chart, you see that 11,7k anchor text backlinks are used. If you click on a figure, you will be redirected to the necessary section of the tool. This will allow you to understand the most frequently used anchors and see the complete list of domains and backlinks with specific anchor text.
Here are other vital parameters you can analyze:
- Particular backlinks of the site
- Linking domains
- The ratio of follow/no-follow links
- Competitors’ pages with the most significant number of backlinks
- GEO of IP addresses of websites that link to a site
Of course, you need to analyze competitors and your website. All crucial backlinks should be monitored using a tool. The tool will notify you if a backlink is deleted or the page that links to your site is not indexed.
Create Top-quality Content And Check The Webpage Ranking
If you already have a well-structured semantic core, you can move on to creating top-quality content. It is crucial to determine what users need and offer a solution to their problem. After you publish your content, add a relevant keyword or keywords to the Keyword Rank Tracker tool.
SE Ranking was initially a rank-tracking tool. Much has changed since then—SE Ranking has turned into a full-fledged platform for marketers and SEO specialists. In particular, the Keyword Rank Tracker also got some new functions. But one thing remains the same: users who choose it get 100% accurate data on the website’s rank on Yandex, Google, Bing, Yahoo, and even YouTube. So, it’s a good idea to solve key SEO problems.
You can track ranks for any location. Within the zip code of a particular city in a mobile or desktop search. If you want to know how your website ranks on Google, you can monitor SERP features (rankings, quick links, sets of pictures, videos, etc.) That is how you can understand the many elements in your query search results. If your site is on the list.
Website Ranking Overall
Charts in the section show the overall picture of the website’s ranking. In the new version of SE Ranking, charts have a preview, so you can see all the key data at the same time.
You can even minimize charts, allowing you to see a preview. As well as the table showing the details on the site’s ranking. As a result, it is an excellent method to solve critical SEO problems.
You can also add comments right on the charts when you are doing something really important for page optimization. For example, get a backlink from a reputable website. Later, a comment will help you determine how your actions influenced the ranking.
SEO Audit, Analytics, And Dozens Of Other Tools
Of course, search optimization does not stop after you create a webpage. You also need to pay attention to technical aspects. If your website has poor load speeds if it is not mobile-ready. If there are tons of 404 pages. It will be much harder to reach the top of Google search results. Despite the top-quality content and great backlinks. That’s why it is so important to audit the site regularly. SE Ranking has the tool you need to complete this task.
If you want to be on top of Google search results, But also to get conversions from the traffic. You will not achieve success without great analytics tools. SE Ranking provides an opportunity to connect GA, GSC, Yandex Webmaster, and Yandex. Metrica will be sent to your account to see the overall picture of the website analytics in one interface. Just like other tools, Analytics creates a lot of charts that make the analysis much more straightforward.
SE Ranking offers more than 30 tools to automate SEO and solve various marketing tasks.
Big Plans For The Future: Solve Key SEO Problems
The SE Ranking team continues working hard and updating the platform. They are also working on increasing opportunities for technical audits. A tool will screen the site for more than 100 errors and offer solutions. Short-term plans also include creating the module for promotion in local results.
SE Ranking is advancing towards the goal of making SEO tools convenient. Moreover, it is easy with the help of advanced technologies. Even now, the platform has everything one may need to build an effective marketing strategy. Each update adds new functions and improves the interface. That’s why more than 400,000 users worldwide choose SE Ranking today.
