How to Start a Blog?

Start your blog! Just do it! Blogging is a great SEO strategy, it’s a wonderful marketing tool and blogging is lots of fun!

Updated on July 25, 2022
How to Start a Blog?

If you’re thinking about starting a blog, the most important thing I have to say to you is: go for it! Start your blog! Just do it! Blogging is a great SEO strategy, it’s a wonderful marketing tool, and blogging is lots of fun! A new blog will allow you to make smart and strategic choices. Just take a little time to think about how to set up your blog before you begin, so you’ll have less work later on. Let me share some tips with you on how to start a blog.

How to Start a Blog?

How to Start a Blog?

Choose your niche

It would be best if you always wrote about what you know. But it would help if you did not write about everything you know. Pick a niche. Decide upon the main topic and write posts related to that topic. It’s more likely that your audience will come back and read your other posts if you’re writing about similar topics. People will know what to expect. Starting a mom blog implies that you write about all things concerning your children and family life. Starting a travel blog implies you write about traveling. You can write about something slightly off-topic once in a while, of course, but try to stick to your niche. An audience of a travel blog doesn’t expect a blog post about gardening.

Search For Keywords

Once you’ve chosen your niche, you should do some solid keyword research. Try to find out what people are searching for. What words are they using when they want to read about your niche and your topic? You should really get inside the heads of your potential audience. If you do your keyword research properly, you should end up with a long list of keywords you would like to be found for. Try to come up with competitive, head keywords as well as with less competitive long-tail keywords.

Start a Blog Thinking on Layout

This is the best time to think about site structure. What categories are popular in your niche? What are the most important head keywords you’d like to rank for? It would be best if you wrote a long, kick-ass article about each of these keywords. Those will be your most essential articles, or in other words, your cornerstone content. It would help if you gave those articles a prominent place on your site.

After you’ve written those beautiful cornerstone articles, write lots of blog posts on subtopics of that main topic, and always link to your cornerstones. That way, you’ll be telling Google exactly what the most important articles on your website are.

The right Theme and CMS

We recommend you run your blog under to make it easy to control and administrate and choose the right theme to better your posts, content, and SEO position on Google. All are very easy to install and build. See more about our blog theme.

Writing The First Post

Take some time to do keyword research and to think about site structure. But don’t take too much time. Just write that first post! Put pen to paper and do it. Your blog starts with the very first post. That post doesn’t have to be perfect. It just has to be published. Need some help to get started?

SEO Optimizations

Before publishing your post, optimize it using Yoast SEO (on WordPress, of course, but on Magento and TYPO3 now, too!). Don’t forget to create an awesome SEO title and a decent snippet. Finetune your text. Make sure your text is both readable as well as SEO-friendly.


Writing a blog post is more than writing a nice story; a successful blog has pictures and videos. Every post should show at least one image. Taking nice photos yourself is a great way of creating images, and making short videos is a perfect blogging strategy. Especially if you’re blogging about (aspects) of your own life, photos of it are a necessity.

Promote Your Blog

Using social media is the best way to reach and grow the audience of your blog. Moreover, that’s why your blog should have a Facebook page. Sharing your posts on Facebook is a good marketing strategy. Don’t forget Instagram and Twitter, either!

In addition to using social media to promote your blog, we advise you to send out a digital newsletter. So, let people sign up for it and send out emails with your latest blog posts and some other fun facts.

Start a Blog and Stick with it!

The most important thing to start a blog – besides setting up your new blog – is to write that very first blog post. Once you’ve written that first post, your blog has started. It would help if you kept writing blog posts to make them successful, so try to determine a frequency to publish new posts. You don’t have to blog every day. Once a week or maybe even once every two weeks would be a nice frequency to start with. Find a frequency you can stick with! Your audience will know what to expect if your blogging frequency is stable.

How to Start a Blog? source