How To Title Blog Posts For SEO?

In this article, we'll learn how to title blog posts for SEO and write the best names that rank in search engines, top tips & strategies

By Claudio Pires
Updated on July 6, 2024
How To Title Blog Posts For SEO?

While many people believe that writing a title tag is pretty obvious, there are ways in which one can mess it up and lose organic traffic. If you want to know how to create a blog title, you need to keep in mind how much SEO value and their potential. Therefore, creating one presupposes that you need to think everything through. Here are a few valuable tips and blog title ideas to consider. In this article, we’ll learn how to title blog posts for SEO and write the best names that rank.

Decide on a primary keyword right away: Title Blog Posts For SEO

The faster you figure out the primary keyword, the easier it will be to come up with a useful title. This is one of the most significant meta elements, as you can target a whole topic and reach a wider audience when you manage to find a perfect meta title. As a result, users will find what they are looking for, while your website will generate traffic. Remember that long-tail keywords are as important as the primary keyword in the ranking.

Find those long-tail keywords to Write SEO Titles That Rank

Once you’ve decided on the primary keyword, you need to know about the long-tail variations. Try to target one or two of such keywords in your meta title. This plays a vital role because ranking your main keyword typically takes longer than you think. Thus, such long-tail keywords help you generate more traffic.

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Aspects to keep in mind when you draft a title tag

Here are the most important things you should consider. First and foremost, try to focus on the descriptive part. A perfect blog post title makes it possible to describe the page/post understandably. Secondly, don’t forget to include the long-tail keywords if possible.

Finally, aim for a shorter title. Make sure that it does not exceed 60 characters. If you’ve created an even shorter meta title, that’s perfect. You also can check the Alt tag checker. Keep reading to learn how to title blog posts for SEO and write the best names that rank in search engines, top tips & strategies.

Make it unique: Title Blog Posts For SEO

This is the most significant and most challenging part of creating meta titles. However, the question remains: how do you develop an original title that captures attention? While there is no universal recipe for writing a unique title that will help you generate organic traffic immediately, you should consider a few points. Even though it’s impossible to incorporate all of these tips into your title, you should aim to make the most use of them. First, people tend to click on a search result when they are familiar with a brand or a company, as a result, an excellent method to title blog posts for SEO.

Your goal is to create a perfect title and work on the popularity of the subject/topic/company/brand you are promoting. The next aspect to consider is thoroughness. People tend to trust information more when there is a mention of a study or research. For this reason, try using adjectives that will help you show the depth of the issue to your target audience. In addition, the topic and keyword you are trying to promote should be fresh with SEO title that rank.

No one wants to read outdated information. Sometimes, it makes sense to modify the keyword to make it more appealing to potential readers. If your meta title hints that the blog post will contain a list, do your best to highlight this aspect. People love to read articles that include lists because it helps our brains to structure information.

Finally, don’t forget about the importance of speed in today’s world. If you are going to talk about products and their delivery in your blog posts, it would be useful to use such words as next-day delivery or free shipping in the title. People are more likely to click on it.

Make It Descriptive and Compelling

Your blog title should give readers a clear idea of what to expect from the post while enticing them to click. Striking the right balance between being descriptive and compelling can be challenging, but it’s crucial for maximizing your click-through rate (CTR). Continue reading to understand how to title blog posts for SEO and write the best names that rank in search engines, top tips & strategies.


  • Use Numbers: Titles with numbers tend to perform better. For example, “10 Tips for Crafting SEO-Friendly Blog Titles” is more likely to attract clicks than “Tips for Crafting SEO-Friendly Blog Titles.”
  • Incorporate Power Words: Words like “ultimate,” “guide,” “best,” and “top” can make your title more attractive.
  • Create Curiosity: Phrases like “everything you need to know” or “secrets revealed” can pique readers’ curiosity.

Keep It Concise to Write SEO Titles That Rank

While it’s important to be descriptive, you also need to keep your titles concise. Search engines typically display the first 50-60 characters of a title, so aim to keep your titles within this range to ensure they’re fully visible in search results.


  • Avoid Filler Words: Words like “the,” “and,” “a,” can often be omitted without changing the meaning of the title.
  • Focus on the Core Message: Ensure your title conveys the main point of your post as succinctly as possible.

Final Words To Title Blog Posts For SEO

Considering everything, aim to create a short title and keep it natural. There is no need to overload meta tags with numerous keywords, as it won’t help you achieve the desired results. Besides, it may have the opposite effect, and you must deal with long-term consequences. Opt for an original title in which you can show what this blog post will be about. Try to make the audience click on the post with the help of your meta title.

Claudio Pires

Claudio Pires is the co-founder of Visualmodo, a renowned company in web development and design. With over 15 years of experience, Claudio has honed his skills in content creation, web development support, and senior web designer. A trilingual expert fluent in English, Portuguese, and Spanish, he brings a global perspective to his work. Beyond his professional endeavors, Claudio is an active YouTuber, sharing his insights and expertise with a broader audience. Based in Brazil, Claudio continues to push the boundaries of web design and digital content, making him a pivotal figure in the industry.