How to Use AI to Improve Your WordPress Site

Learn how to use AI (Artificial Intelligence) to improve your WordPress site and every aspect, from development to usability

Updated on April 15, 2024
How to Use AI to Improve Your WordPress Site

Flexibility and ease of use are two features that make WordPress one of the most popular Content Management Systems out there (WP powers 35.2% of all websites). The interface is user-friendly, and you can continually improve a site with the right plugin, theme, or module. WordPress is a forever-changing platform that can be used for eCommerce, blogging, online portfolios, company websites, landing pages, and more. In addition, the CMS is supported by a robust online community working hard to make the platform better for everyone. In this article, we’ll learn how to use AI (Artificial Intelligence) to improve your WordPress site and every aspect, from development to usability.

How do you use AI to improve your WordPress site?

In the spirit of improving WP, today we’ll discuss how one can employ the help of modern technologies. Like artificial intelligence, to get better results from their WP website.

Personalization Ways That AI Improve WordPress Websites

AI in digital marketing changed how we approach our audiences and promote our products. It created new channels and allowed content creators and online business owners to understand people’s thoughts.

This means marketers can apply data processing strategies on Big Data and receive content personalization and campaign optimization recommendations. However, even in today’s day and age. Most marketing campaigns (especially the ones led by small companies) are still approaching a wide-net strategy.

Now, because WP is a free-to-use and easy-to-understand CMS, many small companies use it for their site. And, if you want to get ahead of your competition. There are several ways to use AI to personalize your content and ensure viewers see relevant and engaging content.

One such way is the Biblio plugin, which uses AI algorithms to offer relevant post recommendations for each viewer. This way, everyone gets to experience your site more personally (recommendations are tailored to each person). As a result, this plugin uses artificial intelligence (AI) to improve WordPress sites.

Better SEO

When it comes to optimization, site owners can choose the accessible route (WP platforms with built-in SEO) or they can hire an SEO agency. Still, many small and medium-sized online companies don’t usually get the results they want.

In most cases, this happens because we see a shift in how Google (and other search engines) appreciate traditional SEO. This doesn’t mean old tactics don’t work anymore; it’s just that they need an upgrade.

For instance, when it comes to content SEO, many sites that want to become an authority in their niche could use an AI-based plugin like WordLift. Its job is to help create well-structured content that’s easy to read and browse for both humans and search engines.

Another AI-infused tool is Phrasee, an online platform that uses intelligent algorithms to create a language that naturally increases conversions and engagement. It can even create copy for ads at a fantastic degree of creativity.

Improved Search Engine Optimization (SEO)

AI tools can optimize your site for search engines more efficiently than manual methods. They can analyze content for SEO friendliness, suggest relevant keywords, and predict SEO trends. Tip: Use AI-powered SEO tools to analyze and optimize your content for better search engine ranking.

Better Analytics and Insights

AI-driven analytics tools provide deeper insights into your site’s performance. They can track user behavior, conversion rates, and other vital metrics, offering valuable insights to make data-driven decisions. Tip: Integrate AI analytics tools to understand your audience and site performance better.

A Better Way to Communicate

Believe it or not, AI can help content creators, site owners, and online business managers improve communication.

It ensures that written content is grammatically correct, easy to read, and fits our audience. A platform like Grammarly learns your patterns in expression and lets you know how your message will be good. It also offers improvement recommendations for style and approach.

The tool also searches for errors in expressing confusing sentences and highlights hard-to-read phrases. So, whether you use it to test the content you send via email or to check your posts’ readability. You’re more fluid in communication using artificial intelligence to improve WordPress websites.

Top WP Plugins With AI

  1. Jetpack: Jetpack is a popular WordPress plugin that offers a variety of features, including security, performance, and site management tools. Its AI capabilities help in spam filtering, downtime monitoring, and providing insights for website analytics.
  2. Akismet: This tool uses AI to filter out spam comments and trackbacks effectively, helping website owners easily manage user-generated content and maintain the quality of their sites.
  3. WordLift: WordLift is an AI-powered SEO tool that assists in content creation. It helps organize content, add facts, figures, and images, and provides suggestions to improve the SEO of your WordPress site.
  4. Google Language Translator: This plugin uses Google’s AI-powered translation services to automatically translate your website content into multiple languages, thereby increasing its accessibility to a global audience.
  5. WP Smush: This tool uses AI to optimize images on your WordPress site. It automatically compresses images to reduce file size without losing quality, enhancing website speed and performance.
  6. Chatbot by AI chatbots can significantly enhance user engagement on your website. This plugin allows you to create custom chatbots for your WordPress site to interact with visitors, answer queries, and collect data.
  7. MonsterInsights: This plugin uses AI and machine learning algorithms to provide Google Analytics data within WordPress. It helps understand how visitors use your website, track conversions, and make data-driven decisions.
  8. MyCurator Content Curation: This AI-powered plugin assists in content curation. It learns what kind of content you like and helps discover, curate, and publish content relevant to your audience.
  9. Quttera Web Malware Scanner: This plugin uses AI algorithms to scan your WordPress site for malware, trojans, and other potential threats, ensuring your site’s security and integrity.

Wrap Up About AI to Improve WordPress Site

While it’s true that AI can’t do everything for us. Yet, anyway, there are accessible tools that can improve your site’s performance, marketing campaigns, and overall brand awareness. Still, it is essential to be open about these tools and understand their limitations.