How To Use Google Trends For Your Business

In this guide & tutorial, you'll learn how to use Google Trends for your business, SEO strategy, or content planning finding popular keywords

Updated on May 31, 2023
How To Use Google Trends For Your Business

You won’t believe how useful Google Trends can be for your business. However, if you thought that its basic feature of finding popular keywords is just that, you would be pleasantly surprised by the different ways you can use this Google feature. In this guide & tutorial, you’ll learn how to use Google Trends for your business, SEO strategy, or content planning.

1. Find Niches

The first thing you can do with Google Trends is to find popular or growing niches. To do so, set up your range to span from as far as 2004 and up until the present. This will let you see which niches are popular now and have been for a while. If you leave the filter showing the past 12 months, you might confuse the seasonal topics with popular niches.

A stable, popular niche will have a generally constant graph throughout several years. If you see that there were virtual no searches first and then the graph suddenly skyrocketed, it means that this is a seasonal niche that may go away just as fast as it appeared. Stable ones may have slight declines in different periods of the year, but that is absolutely normal.

2. Find Relevant Product Categories In Related Topics

Did you know that you can check related topics on Google Trends? After entering your keyword and getting a graph of its popularity, scroll down to the ‘Related Topics’ section. You will find a list of different words and phrases that people search for along with your keyword.

This can be used to find products you can introduce in your store. For example, you are selling nail polish and want to expand your store and include more products. By looking for nail polish on Google Trends, you can see the related topics and choose the products.

Of course, you will come across some that don’t make sense (for example, a celebrity that seemingly has nothing to do with nail polish), but you can always write an article about that celebrity’s nail polish.

3. Keyword Research: Use Google Trends for Business

Most of us are probably used to using Keyword Tool for this (which is quite effective), but Google Trends is a nice alternative if you want to try something new. Next to the ‘Related Topics’ section is called ‘Related Queries’ where you can see different keywords similar to yours.

You can use these words and phrases when optimizing your product pages for search engines. For example, Google Trends only shows you the most searched ones to be sure that they are all popular.

4. Promotion Around Seasonal Trends

The products you sell will not be popular year-round. There will be periods when your sales dip, but there is nothing to worry about. You can start selling seasonal products in these months to fill in the gap.

For example, you are selling bikinis. Google Trends will show you when these are more searched for, but you should also note when they are less popular. Let’s say the least popularity falls into the September to November period.

Since you are selling bikinis, you might also want to sell sunglasses and summer hats. Search for those on Google Trends and see if they are popular in the September to November period. If so, that’s the seasonal product to go with!

5. Content Freshness

Content freshness is when you remove old articles, add new details, and republish them on your blog or site. This process is usually done when you start to lose positions in Google search results, but you can do it seasonally.

Take your seasonal topic analysis and use it to review your old articles. Then publish them at the beginning of the peak popularity period of the topic your article covers and watch your traffic increase dramatically.

Another good idea is to translate your new content into different languages to go global. Use The Word Point, an online localization service, to do this instead of Google Translate, which is likely to jumble up your words and produce incomprehensible text.

6. Current Trends: Use Google Trends for Business

The homepage of Google Trends displays the trending searches section, which can be browsed to find the current trending topics. In addition, you can browse daily trending searches, search by country, and real-time search trends. Google Trends guide tutorial.

Current hot topics are important because you can write an article that will correspond to what everyone is talking about. This will guarantee that you will get traffic from this content. These are usually regarding the latest news, but you can also use trending hashtags on Twitter to drive your page views.

7. Find Niche Topics By Region

Proper marketing can target the right audience, which usually involves adapting to the needs of the customers in certain regions. For example, even if you are only operating in a single country, people from one city will not have the same interests as people from another one.

With Google Trends, you can check the popularity rate of your keyword in specific countries, regions, states, and cities. To do so, set up the filters and see how the trend is performing. Then, decide which audiences and where you will be targeting.

8. Monitoring Competitors With Google Trends Compare

Google Trends has this amazing feature that lets you compare up to five competitors or search terms and see who performs better. This will help you find out whether you are ahead of your competitors or they are. Alternatively, you can also compare the products you are selling and see which are more popular.

9. Google Trends YouTube: Use Google Trends for Business

Instead of only increasing your site’s popularity, you can also improve your social media presence. Namely the one on YouTube. YouTube trends are a great way to see what is currently trending, but if you want to check what is trending in your niche, in particular, you will have to use Google Trends for it.

Videos centered around trends (e.g., fashion trends) usually have a year at their end. So, for example, let’s take ‘fashion trends 2019’. You will see that such videos are published on YouTube around January of the same year.

Still, if you check the popularity of ‘fashion trends 2018’ (for the previous year) with Google Trends, you will see that the phrase’s graph starts at the end of 2then is popular during 2018 and fades away in 2019. Thus, by analyzing when it peaks and when it stagnates, you can decide when it’s better to publish the video for ‘fashion trends 2019’.

10. Google Trends Google Shopping

Lastly, you can use the Google Shopping feature on Google Trends to check when is the best time to promote your product. By starting your ad campaign.

Don’t forget that you should click through the different countries while checking the data depending on who you plan to target. Once you have analyzed the information, plan your advertising campaign for your new product.

11. Content ideation

Google Trends can be a great resource for generating content ideas. By exploring related queries and topics, you can identify what people are searching for in relation to your business. This can help you create blog posts, videos, or social media content that addresses those queries and provides value to your audience.

12. Competitor analysis

You can use Google Trends to compare the search interest for your brand or products with those of your competitors. This can provide insights into how your business is performing relative to others in terms of online popularity. Keep reading this Google Trends guide tutorial.

13. Analyze seasonal trends

Pay attention to any seasonal patterns in the search interest for your keywords. Understanding when interest peaks or declines can help you plan your marketing campaigns, promotions, or content creation to align with those trends.

14. Compare multiple keywords

Use the “compare” feature in Google Trends to analyze the popularity of multiple keywords side by side. This can help you identify which terms are more popular or gaining traction, allowing you to focus your efforts on those keywords following the Google trends guide and tutorial.


Google Trends might not be the most popular tool among marketers and business owners. But this should change, seeing how useful and practical it is. So try out all these tips, analyze the data you gather, and use it in your marketing strategy!