You won’t believe how useful Google Trends can be for your business. If you thought that its basic feature of finding popular keywords is just that, you will be pleasantly surprised by the different ways you can use this Google feature.
10 Ways To Use Google Trends for your business
The first thing you can do with Google Trends is to find popular or growing niches. To do so, set up your range to span from as far as 2004 and up until the present. This will let you see which niches are popular now and have been for a while. If you leave the filter showing the past 12 months, you might confuse the seasonal topics with being popular niches.
A stable popular niche will have a generally constant graph throughout several years. If you see that there were virtual no searches at first and then the graph suddenly skyrocketed, it means that this is a seasonal niche which may go away just as fast as it appeared. Stable ones may have slight declines in different periods of the year, but that is absolutely normal.
Find Relevant Product Categories In Related Topics
Did you know that you can check related topics on Google Trends? After entering your keyword and getting a graph of its popularity, scroll down to the ‘Related Topics’ section. There, you will find a list of different words and phrases that people search for along with your keyword.
This can be used to find products that you can introduce in your store. For example, you are selling nail polish, and you want to expand your store and include more products. By looking for nail polish on Google Trends, you can see what the related topics are and choose the ones that are products. Of course, you will come across some that don’t make sense (for example, a celebrity that seemingly has nothing to do with nail polish), but you can always write an article about that celebrity’s nail polish.
Most of us are probably used to using Keyword Tool for this (which is quite effective), but Google Trends is a nice alternative if you want to try something new. Just next to the ‘Related Topics’, there is a section called ‘Related Queries’ where you can see different keywords that are similar to yours.
You can use these words and phrases when optimizing your product pages for search engines. Google Trends only shows you the most searched ones so you can be sure that they are all popular.
Promotion Around Seasonal Trends
The products you sell will not be popular year-around. There will be periods when your sales dip, but there is nothing to worry about. In these months, you can start selling seasonal products to fill in the gap.
For example, you are selling bikinis. Google Trends will show you when these are more searched for, but you should also note when they are less popular. Let’s say, the least popularity falls into the September to November period. Since you are selling bikinis, you might want to sell sunglasses and summer hats too. Search for those on Google Trends and see if they are popular in the September to November period. If so, that’s the seasonal product to go with!
Content freshness is when you take your old articles, add some new details, and republish them on your blog or site. This process is usually done when you are starting to lose positions in Google search results, but you can do it seasonally too.
Take your seasonal topic analysis and use it to review your old articles. Then publish them at the beginning of the peak popularity period of the topic your article covers and watch your traffic increase dramatically.
Another good idea is to translate your new content into different languages to go global. Use The Word Point, an online localization service, to do this instead of Google Translate which is likely to jumble up your words and produce an incomprehensible text.
The homepage of Google Trends displays the trending searches section which can be browsed to find the current trending topics. You can browse daily trending searches, search by country, and real-time search trends.
Current hot topics are important because you can write an article that will correspond to the topic everyone is talking about. This will guarantee that you will get traffic from this content. These are usually regarding the latest news, but you can also make use of trending hashtags on Twitter to drive your page views.
Find Niche Topics By Region
Proper marketing is all able targeting the right audience which usually involves adapting to the needs of the customers in certain regions. Even if you are only operating in a single country, people from one city will not have the same interests as people from another one.
With Google Trends, you can check the popularity rate of your keyword in specific countries, regions, states, and cities. To do so, simply set up the filters and see how the trend is performing. Then, decide which audiences and where you will be targeting.
Monitoring Competitors With Google Trends Compare
Google Trends has this amazing feature that lets you compare up to five competitors or search terms and see who is performing better. This will help you find out whether you are ahead of your competitors or they are. Alternatively, you can also compare the different products you are selling and see which are more popular.
Google Trends YouTube
Instead of only increasing your site’s popularity, you can also improve your social media presence, and namely the one on YouTube. YouTube trends are a great way to see what is currently trending, but if you want to check what is trending in your niche, in particular, you will have to use Google Trends for it.
Videos that center around trends (e.g. fashion trends) usually have a year at their end. So, for example, let’s take ‘fashion trends 2019’. You will see that such videos are published on YouTube around January of the same year, but if you check the popularity of ‘fashion trends 2018’ (for the previous year) with Google Trends, you will see that the phrase’s graph starts at the end of 2017, then remains popular during 2018, and fades away in 2019. By analyzing when it peaks and when it stagnates, you can decide when it’s better to publish the video for ‘fashion trends 2019’.
Google Trends Google Shopping
Lastly, you can use the Google Shopping feature on Google Trends to check when is the best time to promote your product by starting your ad campaign. Don’t forget that while checking the data, you should click through the different countries depending on who you are planning to target. Once you have analyzed the information, plan your advertising campaign for your new product.
All in all, Google Trends might not be the most popular tool among marketers and business owners, but this should definitely change seeing how useful and effective it really is. Try out all of these tips, analyze the data you gather and use it in your marketing strategy!