How To Use Heading For SEO?

Headings are essential to help people figure out whether they want to read a text. Learn how to use heading properly on your site SEO

Updated on August 12, 2022
How To Use Heading For SEO?

Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. This means headings help people decide whether or not they want to read a text. So, how do you use heading properly on your site? And are they of any importance for SEO? I’ll tell you all about that here. So, keep reading to learn how to use heading for SEO.

Heading and text structure

How To Use Headings For SEO
How To Use Headings For SEO

Headings are anchors that guide readers through a text. People tend to read those headings carefully. Headings should, therefore, indicate what a paragraph is about. Otherwise, people won’t know what to expect. Moreover, if they get lost in (poor) writing, looking back to the heading may help them to get back on track.

Reading from a screen is hard. People quickly get distracted and lose track of the story you’re trying to tell in your blog posts. Headings will help people to stay on track to grasp the message of your post.

For web copy, I’d strongly recommend writing headings that are informative to the reader. Some people like to tease their audience in the titles, trying to seduce them to read further. That can work beautifully. However, the main focus of headings should be on the content. And the primary purpose of titles should be to make the text more readable.

Headings and SEO?

Headings and SEO?
How To Use Headings For SEO

People like putting their focus keywords in headings, and some believe it’ll directly result in higher rankings. I’m not sure about that. Still, your focus keyword should be in a subheading. You’ll have to write about it if you’re trying to rank for it. It only makes sense that you mention the main topic of a blog post in one or more headings. It shouldn’t feel unnatural or weird using your focus keyword; you’re probably trying too hard – or over-optimizing.

Although not a significant ranking factor, headings do affect SEO. That’s because titles are essential to users. They help readers to figure out what a text is about. And if readers use headings to figure out what a text is about, Google will too.

Use of headings

Use of headings
How To Use Headings For SEO

Sometimes developers also talk about headings. They usually talk about <H1> and <H2>, <H3>, <H4>. Just to translate a little: H1 is the page’s title or blog post, and you should only use it once. The other headings can be used multiple times, as long as it makes sense. It’s a hierarchical structure, so before you use H3, you should have used H2. But you can go back and use H2 after you’ve used H3. Here’s an example of a heading structure to use heading for SEO:

H1: Ballet shoes are awesome

H2: Why ballet shoes are awesome

H3: Ballet shoes are pink

H3: Ballet shoes are flexible

H2: Where to buy your ballet shoes?

H3: Online stores

H3: In your hometown?

H2: Wrapping it up.

You can use H4, H5, and H6, if you want to, as long as you use H4 before H5 and H5 before H6, and so on. I usually stick to using H2 and H3, though.

Headings and accessibility For SEO

The heading structure is essential for accessibility as well, especially for people who can’t read well from a screen. Because headings are in HTML, a screen reader can outline and read all the titles out loud.

Visually impaired people can decide whether to start reading an article by reading or listening to the headings online. In addition, screen readers offer shortcuts to jump from one heading to another. Headers are also used for navigation.

Don’t forget your headings!

Using headings well is helpful for your users, increases the chances of people reading your article, improves accessibility, and might even contribute to SEO. So add them to your copy the right way!