How To Write a Good Twitter Bio To Attract More Clients
When it comes to your Twitter bio, are you putting a good amount of thought into writing a creative and engaging intro? See the best practices here.
When it comes to your Twitter bio, are you putting a good amount of thought into writing a creative and engaging intro? If you just treated it as an afterthought or rushed to finish. There’s a chance it’s probably not as strong as it could be. Although you may not realize it, your Twitter bio is an extremely important part of your social media presence.
Your Twitter bio is there not only to explain what you do. However, also to engage your audience and make them want to know more about your business. There are several ways to go about this and we’re here to give you a few awesome Twitter bio ideas. To help engage and attract new followers, so let’s get started!
Methods To Make Your Twitter Bio Stand Out
Firstly, takes time to generate a following on social media, to be sure. However, the easiest way to make a great first impression is by having an awesome bio. So, let’s check the best practices:
Think About Your Audience While Writing the Twitter Bio
Like beauty, coolness is largely in the eye of the beholder. If you’re a huge WordPress fan. Then you probably think a lot of the bios we’ve showcased so far are pretty cool. However, for anyone unfamiliar with the platform, being renowned in the WordPress community probably doesn’t matter much.
If you want to get noticed on Twitter, you need to think about who your target audience is. What appeals to them. Then you can track both your bio and the content you publish to them. So they’re more likely to pay attention. Ryan Hellyer, for example, lets you know exactly who his target audience is with his bio:
There’s no need to be that overt if you don’t want to, though. Mostly, it’s important to consider your word choice. If it’s appropriate for the types of clients you want to court.
A lot of them may not be particularly tech-savvy, for example, so terms such as #DesignThinking might not mean much to them. On the other hand, if your target customer-base is more tech-oriented, there’s nothing wrong with a more specialized profile, you could even get more Twitter followers.
Make Use Of Humor
When it comes to social media platforms, each tends to appeal most to a specific crowd. Instagram is the hunting ground of good-looking folks, LinkedIn appeals to the suit-and-tie crowd, and Twitter is all about funny people. If you’re not laughing while browsing Twitter, you’re following the wrong accounts.
Twitter is ideal for showing your humorous side because it’s optimal for short soundbites. You can Tweet about things that annoy you, funny stuff you’ve seen around the web, or pretty much anything else you can think of.
Plus, there’s nothing stopping you from being funny in your Twitter bio. If your bio gets even a small laugh out of a potential follower, they’re much more likely to pay attention to what you have to say. Mark Jaquith’s profile, for example, perfectly pairs a great headshot avatar with a clever bio:
Since we’re using Twitter to court clients, it’s important to balance discussing your skillset with humor. If you focus solely on one or the other, you might miss out on additional leads. Another example of a bio that uses humor well is Nile Flores’:
Right off the bat, you get an inkling of her personality and a look at her qualifications. As long as your potential employer has a sense of humor, that’s a great way to catch their attention.
Link Your Best Work
You’ve probably noticed that some of the examples we’ve shared so far also include links to external sites within their bios. Your Twitter bio is the perfect place to lead people to your portfolio, which will hopefully help convince them of your skills.
As a freelancer, you live and die by your portfolio. Most clients won’t have a clue how great your work is, so your portfolio needs to impress them into hiring you. For those who don’t arrive at your social media profiles via your portfolio, you might want to take a page out of Jason Tucker’s book and include a link to it:
If you want to go a step further, you can also use your bio to show off some of your most impressive clients or projects you’ve worked on. Syed Balkhi, for example, comes across as mightily impressive when you bump into his Twitter profile:
Finally, pay attention, if you focus too much on name-dropping, you won’t have as much room to showcase your own personality. You don’t want your profile to come across as too dry, which is the polar opposite of ‘cool’.
Explain What Your Do+ On Your Twitter Bio
Since your goal is to use Twitter to help you engage with new clients, it’s only logical to tell them what it is you do. This may not be strictly necessary since some people will find your social media profiles through your portfolio. Just in case your profile shows up in a search, though, it’s best to cross your t’s and dot your I’s.
When it comes to Twitter bios, you don’t have many characters to play with (160, to be precise). That means you need to get to the point quickly and lead with your qualifications. Ideally, you’ll want to include information that answers two questions: What do you do? What makes you stand out among other people in your field?
Andrew Nacin does this exceptionally well. His Twitter bio is cool and to the point, clearly explaining his roles without any extra fuss: Likewise, Tim Nash’s profile does an excellent job of showcasing his skills and giving you an inkling of his personality: Moreover, you’ll need a decent picture if you want to make your bio pop. For maximum effect, go for a headshot that showcases your personality while still looking professional.
Avoid General Business Expressions
The fastest way to come across as boring in your Twitter bio is to pack it with a lot of vague business-related terms. This something a lot of bios are guilty of. However, WP101 manages to explain what it is they do in an approachable tone, which we quite enjoy:
Before posting your Twitter bio, give it one last pass through to see if any generic business words or highly-specific industry terms managed to find their way in. If they did, look for ways to convey the same meaning, but in a manner that’s easier to understand.
If you can, you might even consider having someone who isn’t in your industry read your bio and let you know if anything in it is confusing or unfamiliar. This can give you an outsider’s perspective, which may align more closely with that of your potential clients.
In conclusion, there are different ways of improving your Twitter bio. Imagine that you are a regular user. You are looking for some cool brands to follow. What do you want to see in their bio?