When most people type a query into Google, what do they want the search engine to do? First, they want to understand what they meant by their query. Then, they want it to show the best results that match their search query. In this article, see how will voice search impact your SEO.
However, the way we type questions into Google is very different from how we talk to our voice-controlled assistants, like Alexa or Siri. For example, if you are looking for a restaurant to dine at while visiting Glasgow, your searches might look a little like this:
- Typed search: “Restaurants near me”
- Voice search: “What are the best sushi bars in Glasgow?”
When we type in a search bar, we tend to use a very keyword-based search method. On the other hand, when we use voice search, our searches become more conversational. Hence, search engines need to become very good at semantics: understanding the true meaning behind words.
How Does Voice Search Impact SEO?
The way we use language is complicated. It is not easy for machines to understand the meaning behind words because many words have multiple meanings. However, the popularity of voice has forced engines to get much better at this. Popular search engines like Google are taking the focus away from keywords and towards a consistent focus on user experience.
The question isn’t whether you should optimize but when to optimize your website for voice search. The answer is simple – NOW! It is expected that voice search will transform the future of eCommerce. So, voice shopping will reach $40 billion by 2022.
Here are some benefits of optimizing for voice search:
- Top rankings: Voice search results usually rank in the top 3 positions on engine results pages (SERPs). When you optimise your content for search, you can attract more visitors to your website.
- More revenue: More visitors to your website can lead to greater conversions. Eventually, more conversions can mean greater revenue.
- Greater authority: When you rank for voice search and start targeting a larger audience, you boost your website’s authority in the consumer’s eyes.
3 Ways to Optimise Your Website for Voice Search
Voice search is gaining popularity quickly, but it has not yet hit critical masses. Creating some early opportunities for marketers with specific content goals. Take advantage of these opportunities with the advice of Web Integrations, a reputed SEO company in Glasgow, and optimize your website using the following three ways:
1. Optimise Your Content for Local Search
As compared to text-based searches, voice searches are three times more likely to be local searches. This makes total sense because when you’re out and about and want a quick answer to your question. It’s easy to take out your mobile phone and ask a question than to type it out.
For many businesses, local SEO is already a fundamental part of digital marketing. Local people are the people who will drop into your store and make a purchase there and then. Hence, showing up in the local search pack is essential. Especially if your business has a physical presence like a brick-and-mortar store.
The key aspect that many websites overlook is to tell people consistently that you are a local business. Ensure that you create content relevant to your local area and add local keywords into your copy.
2. Create Conversational but Brief Content
The days of packing keywords into your content are long gone. If you want to be successful with SEO, you need to be authentic, use natural language and offer valuable content. Voice search symbolizes this because when people search using their voice. They tend to talk more naturally than when they are typing a query. Your content must match how people ask questions.
Today’s search engine rankings are focused on user experience. The search engine results pages that answer people’s questions best while providing the best user experience will secure the top position in search engine rankings. To do this, you must provide quick access to the information people need using natural and conversational language.
3. Claim Your Google My Business Listing
Your Google My Business Listing is an essential part of local SEO and voice search. Since most people use voice searches to find out essential details about a business (address, contact number, and opening hours), Google needs to have accurate information regarding these details.
Your website is very vital in making sure that Google has the correct information about your business, but Google always wants to be highly accurate, so it looks at your Google My Business listing. Your listing will give Google all the information it needs to understand what your business does, who it is for, when it opens, where it is, and so much more. This is exactly the kind of information voice searchers are asking!
Voice Search SEO Remember: Not All Content Has to Be Voice Friendly
Optimising content, so it is searchable and consumable via voice search is more important for some businesses than others. Location-based businesses have a huge opportunity to boost their foot traffic by enhancing their online presence, so they’re discoverable via voice search.
However, voice searchability isn’t THAT necessary that you must develop your entire SEO strategy around it. That is because isn’t replacing text at all — it is just enhancing it. For e.g., Siri can update an audience regarding the score of a football match, but it cannot describe the action. If you want your page to secure a high rank on a search engine because you want to serve ads to people engaged in sports commentary, optimisng all of your content for voice search may not be an effective way to increase traffic.
However, if you want to raise foot traffic for, let’s say, a pizza takeaway, then you can optimise your business listing, so it is easier to find when users ask for “pizza takeaway near me” using voice search.
Voice-enabled devices are slowly becoming a part of consumers’ daily lives, but that doesn’t mean you need to prioritize your content as if voice search is replacing traditional search engine results pages. Even if smart assistants continue to become more popular with each passing year, they are still a niche in the technical gadget ecosystem.
Voice search has some really exciting applications, and Web Integrations, an SEO agency In Scotland is finding smart ways to enter businesses into a hands-free user experience. Optimizing web content for voice search is just one piece of that puzzle.