There are many aspects that can affect a user’s decisions to stay on your website. While the quality of your content is ultimately what seals the deal, you first have to catch the visitor’s attention with an appealing design. In this article, we’ll see how your website design affects the traffic and engagement of the audience.
Design Elements That Affect Views And Traffic Rate
Web design is an essential component of making an indelible mark upon your target audience. Even if you technically have the best information among your competitors, it won’t mean a thing if your website doesn’t stick with your viewers. Thus, you want to ensure that you catch people’s attention right off the bat—even if they haven’t seen the rest of your content yet. You can do that with the help of engaging web design. Listed below are 4 ways that can affect how your audience responds to your site:
1 Content Presentation
In a world where people have access to tons of information, it’s your responsibility to make yourself stand out not just in terms of content quality, but also in terms of content presentation.
For instance, you have to account for modern people’s shorter attention spans by breaking blocks of texts into shorter paragraphs. You don’t want to overwhelm your readers by bombarding them with text-heavy information.
The presentation also refers to your font choice and font color. The presentation must emphasize what’s important about your text.
When done right, web design can boost your SEO strategies because your content is very readable and easily scannable. Hence, people can easily assess whether or not your website has the information they need.
2 Colors: Website Design Affects Engagement
Trivial as it may seem, the colors of your website can actually affect your viewer’s impressions and moods. You’ll need to pick a color scheme that not only matches your branding but also presents your information in an appealing manner.
The colors can also help viewers decide whether your website is the real deal or not. After all, the right colors can help convey the emotions that people must feel about your brand.
People go to Google so they can find instant answers to their queries. If they land on your website, you don’t want them to end up frustrated because of a complicated layout.
You want to ensure that they make as little clicks as possible to get from point A to point B. Navigating your website shouldn’t be a headache.
Go for an intuitive design that’s easy to figure out, even for the technologically-challenged. Otherwise, people will only leave your website disgruntled and dissatisfied.
4 Mobile Friendliness: Website Design Affects Engagement
Nowadays, a trusty website design agency will also tell you to work on the mobile version of your website. That’s because more and more people are now using their smartphones and other mobile devices to find information on the internet.
Thus, you should go for a website design that’s responsive and easily accessible no matter what the user’s device is. You don’t want to give mobile users a hard time zooming in and out of your web pages just to read your content.
Website Design Affects Traffic, Bounce Rates, And Conversion Rates
The look of your website can significantly affect bounce rates and conversion rates.
Bounce rate refers to the percentage of users who land on a page on your website, and then leave without clicking on other pages. Conversion rate, on the other hand, is the percentage of users who subscribe or buy an item after viewing your website.
For your website to succeed, you must make it your goal to decrease your bounce rate while increasing your conversion rate. A low bounce rate generally suggests that your web pages are engaging enough to make people want to browse your other content.
According to eye tracking studies, it only takes a few seconds for viewers to form a notable opinion regarding your website.
The bounce rate depends on load speed and content quality. However, up to 94% of users in this study immediately rejected a website if its design didn’t make a good impression. Factors that make a website design undesirable include:
- Confusing navigation
- Boring or mismatched color choices
- Overwhelming texts
- Busy layout
- Incompatibility with mobile devices
A Good Website Can Keep Your Customers Coming Back
Website designs may primarily be for aesthetic purposes, but ultimately, they bring in the numbers that you desire. Aside from helping to increase your views, it can also increase your conversion rate and decrease the overall bounce rate.
If you have good content to offer. The best way to spread it is to present it in a way that’s visually appealing. When people find it easy to navigate your website and read important information on it. They’re more likely to engage with your content.