HTML Heading Tags Usage Tutorial

Usage guide & tutorial, you'll learn all about HTML heading tags to define hierarchy & structure of web page content + Best practices

By Claudio Pires
Updated on February 17, 2024
HTML Heading Tags Usage Tutorial

HTML heading tags help define the hierarchy and the structure of the web page content. The six heading tags are an essential part of HTML content writing. Besides the somewhat obvious need, they fill. People sometimes want to put headlines on top of things. The headline tags also have SEO value, help you to be a more organized writer, and make pages more user-friendly. In this comprehensive usage guide & tutorial, you’ll learn all about HTML heading tags with best practices.

Importance of Headings

Firstly, HTML headings provide valuable information by highlighting important topics and the document’s structure, so optimize them carefully to improve user engagement. Secondly, don’t use headings to make your text look BIG or bold.

Use them only for highlighting the heading of your document and to show the document structure. Since search engines, such as Google, use headings to index the structure and content of the web pages, use them wisely on your webpage. Finally, Use the <h1> As the main headings of your web page, next to the <h2> headings, then the less critical <h3> headings, and so on.

HTML Heading Tags Usage

As we said above, these tags create the skeleton of your site. Without them, not only is the title and purpose of your site less-than-clear, but the content looks to users and bots as though it were one giant wall of text. Even if you break it up using paragraphs.

In addition, screen readers and accessibility software use them to navigate your content (sometimes literally). So, if you aren’t including HTML heading tags. So, your site becomes inaccessible to many people because they can’t move around the page and content.

Additionally, search engines and other web crawlers that make it to your site navigate via your headings. Recently, Google has seen code semantics in its rankings, meaning that search intent is weighed heavily. Your HTML heading tags are a significant part of this, telling Google and visitors where on the page to find specific information, organized by hierarchical importance. And each tag within your page helps in its way.

<h1> and <h2> Elements

On single content pages throughout your site, the title of that particular piece of content should almost always be in the <h1> tag near the top of the <body>. Then, as mentioned above, your sections within the article can use <h2> tags.

How Can I View HTML Headings Elements On My Webpage?

Using View HTML Source Code: Using the Google Chrome browser, right-click on an HTML page and select “View Page Source” ( for IE — View Source). In the window that opens use CTRL + F and types HTML header tag, you are looking for “h1” — “h6”.

Common Mistakes to Avoid

  • Overusing H1 tags: Stick to one H1 tag per page to avoid diluting your SEO efforts.
  • Non-sequential use of headings: Jumping from an H1 directly to an H4 can disrupt the flow and structure of your content.
  • Ignoring headings altogether: Failing to use headings not only hurts your SEO but also makes your content harder to navigate for readers.

Best Practices Guide & Tutorial for Using HTML Heading Tags

1. Maintain a Logical Structure

  • Start with H1: Every page should have a single H1 tag that summarizes the page content. Think of it as the title of a book.
  • Use headings sequentially: Follow the natural order from H1 to H6. Avoid skipping levels as it can confuse both users and search engines about the structure of your content.
  • Keep it relevant: Ensure that the headings are directly relevant to the content that follows. This helps with SEO and makes your site more accessible.

2. Optimize for Keywords HTML Heading Best Practices

  • Incorporate keywords strategically: Include your primary keyword in the H1 tag, and use secondary keywords in H2 and H3 tags. However, avoid keyword stuffing, as it can negatively impact your SEO performance.

3. Enhance Readability

  • Keep headings concise: Aim for clarity and brevity to make your headings easily scannable.
  • Use headings to break up text: Long blocks of text can be daunting. Use headings to introduce new sections and ideas, making your content more digestible.

4. Consistency is Key

  • Maintain a consistent style: Ensure your heading tags follow a consistent format regarding size, color, and font. This consistency helps reinforce the structure of your content and improves the visual hierarchy.

HTML Heading Best Practices Conclusion

Mastering the use of HTML heading tags is a fundamental skill for any web developer or content creator. By following the guidelines outlined in this tutorial, you can optimize your web pages for search engines, improve user experience, and ensure that your site stands out in the crowded digital landscape. Remember, the goal is to create a structured, readable, and SEO-friendly website that both users and search engines will love.

Claudio Pires

Claudio Pires is the co-founder of Visualmodo, a renowned company in web development and design. With over 15 years of experience, Claudio has honed his skills in content creation, web development support, and senior web designer. A trilingual expert fluent in English, Portuguese, and Spanish, he brings a global perspective to his work. Beyond his professional endeavors, Claudio is an active YouTuber, sharing his insights and expertise with a broader audience. Based in Brazil, Claudio continues to push the boundaries of web design and digital content, making him a pivotal figure in the industry.