Avvo is basically an online directory of lawyers, which rates individual lawyers based on the contents of their profile on Avvo. Lawyers who have an updated and complete profile and include information such as awards, recommendations from other lawyers, and speaking engagements, will get a high Avvo rating. Avvo created the rating system to show an evaluation of the backgrounds of the lawyers. Avvo ratings are meant to give insight to people who are looking for a lawyer. These ratings don’t speak to the lawyer’s past performance on cases, interpersonal communication skills, and knowledge of the law. Here you’ll learn how to improve the Avvo rating.
Improve Avvo Rating 101: Tips To Get You Started
Essentially, an Avvo rating measures two things, which include how active you are on Avvo and how involved you are in legal communities. If you want to know how to improve your Avvo rating, below are some of the tips you can consider to get started:
Claim Your Avvo Profile
Avvo rating is determined by the quality and quantity of information present on your profile. If you have not claimed your profile yet, there will be no information about you, meaning your rating will be at its lowest. So, if you want to boost your Avvo rating, start by claiming your profile first.
Keep Your Avvo Profile Updated
Once you have claimed your Avvo profile, you should start filling it with information about your experience and credentials. To optimize your profile to rank in Avvo, always ensure that your profile is updated. Take note that the rating system of Avvo depends on the information you have provided. So, never leave anything blank and fill out everything to maximize your rating.
Endorsements from Your Peers
Avvo basically acknowledges peer endorsements to evaluate the lawyer’s industry recognition, which also plays a big role in your Avvo rating. If you want to boost your Avvo rating, make sure to get endorsements from your peers. It’s much better if you get endorsements from your opposing counsel.
Write Publications or Law-Related Articles
If you have some law-related articles published on other websites, don’t hesitate to list them in your Avvo profile. If you have not published anything yet, this is the best time to start writing publications. Just make sure to keep the basic components of good content writing in mind to ensure that your articles or publications are optimized and easy to read.
If you are working with a legal organization that offers newsletters, submit articles in your area of expertise and remember to add publication credits to your profile. Once you include more publications in your profile, your Avvo rating will increase.
Answer Some Questions on Avvo
A huge part of the website of Avvo revolves around helping people with their legal concerns and finding the best lawyer to work with. Avvo has a section for free legal Q&A forum wherein lots of potential clients ask countless questions.
If you have time, be involved and try to answer some questions of potential clients posted on Avvo. Contributing to legal content and guides may also benefit your Avvo rating. All in all, being active in Avvo can increase your rating in no time.
List Your Awards and Memberships
As mentioned, your involvement in the world of the legal community is an important factor in the algorithm of rating. If you are a member of particular legal organizations, include it in your profile and don’t forget to list your awards or certifications you have received.
Invest Time in Public Speaking To Improve Avvo Rating
Avvo often considers public speaking events as a high standard. If you participate in such engagements, it can help you maintain a high rating. There are numerous law firms that offer legal events where lawyers can attend. If you have time, don’t hesitate to invest time in public speaking. Aside from that, you may consider hosting a CLE or continuing legal education program.
Don’t Forget to List the Cases You Have Won and Your Work Experience
If you want to increase your Avvo rating, don’t forget to include your work experience in your profile. Adding the cases you have won can also make a difference in improving your rating.
When writing information about your work experience, list the jobs you had before and the firms you have worked at. If you are the winning lawyer of record on published court opinions, make sure to post case citations. Avvo provides you the credit for each of your successful cases.
Improve Avvo Rating Conclusion
You have to make extra effort to improve your Avvo rating if you don’t want to get a low rating. Once you spend more time working on your profile, you will see an increase with your Avvo.
There are several benefits of having a high Avvo rating and one of these is that as your Avvo profile gets more exposure, the odds of making money will also increase. So, make sure to keep those tips in mind and see the difference.