Improve Your Digital Strategy To Get Those Cars Off The Showroom Floor

Learn how to improve digital strategy, increase traffic & get cars off showroom floor: Tactics, and marketing strategies to automotive sell

Updated on October 2, 2023
Improve Your Digital Strategy To Get Those Cars Off The Showroom Floor

E-commerce is gaining momentum; car sales aren’t spared this digital disruption. Research shows that around 59% of consumers would like a complete end-to-end car purchasing experience online. With sites like Carvana picking up speed, the days of the showroom floor sale are starting to lose momentum. Learn how to improve your digital strategy to increase traffic and get those cars off the showroom floor, tactics, and marketing strategies to automotive sell.

As a dealership, it becomes increasingly essential to up your web presence to create that necessary trust with a potential buyer, and this will require more than just a killer SEO strategy. In this article, we’ll share and explore the top methods to improve the digital strategy to get those cars off the showroom floor.

Improve Your Digital Strategy Sell Showroom Cars

Building Trust Is The Cornerstone Of Cars Digital Strategy

One of the most critical factors for automotive companies is attracting and retaining their customers, as repurchases are essential for business continuation. Keeping a customer in the brand family requires work, and trust accounts for 50% of a repurchase decision.

Moreover, adding value and helpful blogs to build trust consistently is essential. Insightful tutorials and quick response time to electronic queries will go a long way. This is the time to forget the sales pitch, and instead. Focus on how to make a difference in a customer’s life.

Improve Customer Engagement Online

Before the explosion of digital marketing and car strategy, direct marketing was the only way to enjoy customer engagement. However, current conditions require automotive dealers to step out of that comfort zone and into the electronic sphere. While this means that they need to be keenly aware of their reputation and ratings, they are also responsible for increasing engagement.

Engagement can be achieved on various platforms, and research reveals that customers are 53% more likely to purchase from a business that they’ve engaged successfully on Facebook.

Monitoring Your Customer’s Purchasing Journey

With the help of tracking software as cars digital strategy. Automotive dealers can determine which part of the sales journey needs work. Which part is doing well? According to Google, there are five shopping moments that auto dealers should know. The five steps start with which car is best and end off with whether they’re getting the best deal.

By being able to harness the information during each step of this process. Dealerships will be able to improve their entire sales cycle. Dealerships need to ensure that not only are they visible online but that they’re mobile-friendly and contactable, too. While car dealerships are moving with the times with catchy websites. Moreover, informative blogs and a concise digital marketing strategy will go far.

Understand Your Target Audience

Before implementing any strategy, get to know your target audience. Dive into analytics, survey current customers, and identify their online habits, preferences, and pain points.

You can create a more tailored and effective digital strategy with a clear understanding of your audience. Learn how to improve digital strategy, increase traffic & get cars off showroom floor: Tactics, and marketing strategies to automotive sell.

Introduce Virtual Showrooms

With advancements in AR and VR, you can provide potential buyers with a virtual showroom experience from the comfort of their homes. This caters to the tech-savvy demographic and addresses concerns of those hesitant to visit in person due to various reasons, including global pandemics.

Foster Online Reviews and Testimonials to Increase Cars Showroom Traffic

Positive reviews can significantly influence potential buyers. Encourage satisfied customers to leave reviews on Google, Yelp, and other platforms. Showcase testimonials prominently on your website to build trust and credibility.

Offer Online Financing Tools: Automotive Digital Marketing

Make the buying process seamless by integrating online financing tools. Allow potential buyers to get pre-approvals, calculate EMI, and even complete the purchase online.

Extra Tips To Sell Cars Using Digital Marketing

  1. Targeted SEO Campaigns:
    • Focus on localized keywords such as “[City Name] car dealerships” or “[Car Model] for sale in [City Name].”
    • Regularly update your blog with automotive tips, vehicle reviews, and local events to rank higher in search results.
  2. Mobile Optimization:
    • Ensure your website has a responsive design to cater to mobile users.
    • Test site speed regularly; faster loading times can improve your search ranking and user experience.
  3. Engage Through Video Content:
    • Utilize platforms like YouTube to showcase car features, test drives, and customer testimonials.
    • Optimize video titles, descriptions, and tags for relevant keywords.
  4. Harness the Power of Social Media:
  5. Email Marketing:
    • Segment your email list to send tailored offers, such as discounts for trade-ins or limited-time promotions.
    • Use catchy subject lines and include clear calls to action to book test drives.
  6. Pay-Per-Click (PPC) Advertising:
    • Optimize ads for high-converting keywords.
    • Set geo-targeting parameters to reach local audiences actively searching for cars.

Conclusion

In conclusion, the digital realm offers many opportunities for dealerships willing to adapt and evolve. By strengthening your digital strategy, you enhance the customer experience and drive those cars off the showroom floor faster. Stay updated with the latest digital trends, be open to innovations, and, most importantly, keep the customer at the center of all your strategies.