E-commerce is picking up momentum and car sales aren’t spared this digital disruption. Research shows that around 59% of consumers would like a complete end-to-end car purchasing experience online. With sites like Carvana picking up speed, the days of the showroom floor sale are starting to lose momentum. As a dealership, it becomes increasingly important to up your web presence in order to create that necessary trust with a potential buyer, and this will require more than just a killer SEO strategy. In this article, we’ll share and explore the top methods to improve the digital strategy to get those cars off the showroom floor.
Improve Your Digital Strategy Sell Showroom Cars
Building Trust Is The Cornerstone Of Cars Digital Strategy
One of the most important factors for automotive companies is the ability to attract and retain their customers, as repurchases are important in terms of business continuation. Keeping a customer in the brand family requires work and trust accounts for 50% of a repurchase decision.
Moreover, to build trust, it’s important to consistently add value and helpful blogs. Insightful tutorials, and quick response time to electronic queries that will go a long way. This is the time to forget the sales pitch, and instead. Focus on how to make a difference in a customer’s life.
Improve Customer Engagement Online
Before the explosion of digital marketing and cars strategy, direct marketing was the only way to enjoy customer engagement. However, current conditions require automotive dealers to step out of that comfort zone and into the electronic sphere. While this means that they need to be keenly aware of their reputation and ratings, they also have a responsibility to increase engagement.
Engagement can be achieved on various platforms, and research reveals that customers are 53% more likely to purchase from a business that they’ve engaged successfully on Facebook.
Monitoring Your Customer’s Purchasing Journey
With the help of tracking software as cars digital strategy. Automotive dealers are able to determine which part of the sales journey needs work. Which part is doing well. According to Google, there are five shopping moments that auto dealers should know. The five steps start off with which car is best and ends off with whether they’re getting the best deal.
By being able to harness the information during each step of this process. Dealerships will be able to improve their entire sales cycle. It’s important for dealerships to ensure that not only are they visible online, but that they’re mobile-friendly and contactable too. While car dealerships are moving with the times with catchy websites. Moreover, informative blogs, a concise digital marketing strategy will go far.