In the ever-evolving game of digital marketing, one thing has never changed throughout the years: if you want more customers, you need to have a good relationship with Google. In this article, we’ll explain and share the best strategies to make Google trust on your website. Google is one of the most-used search engines that users of all ages and backgrounds rely on to get information. As Google ranks the search results according to its algorithm, those websites that score high ranking get so much more exposure than others. In fact, around 33% of users click on the first result they get, and 75% of them won’t even click on the second result page.
How to Get Google to Trust Your Website?
Getting ranked on Google depends on several factors, the most important of which is the degree to which Google trusts your website. Here’s what you need to do to earn Google’s trust:
Understand How Google Evaluates You
You might first feel overwhelmed to know that there are more than 200 factors upon which Google’s algorithm evaluates and ranks websites. However, the first thing you should understand is that all of these factors aim toward one goal: providing better user experience. This is a very wide goal that encompasses many things, but as long as you keep it in mind, you’ll be sure to focus on the key aspects that will increase your chances of success. As a result, instead of blindly following random SEO tactics, you’ll always keep your efforts concentrated on what actually makes a difference for your visitors, which is a win for everyone.
Build Your Brand
All marketers know the importance of implementing SEO to achieve better ranking and get more exposure, but this important piece of information leads many astray. This is the main reason that many marketers start spending their efforts and time in stuffing keywords on their homepages, thinking that this will certainly improve their ranking. However, SEO expert Adam White from SEO Jet takes a controversial approach toward earning Google’s trust and improving ranking. He suggests that, instead of focusing on keyword-referrals in building your backlink profile, how about you focus on building your brand instead? This strategy is implemented by all the top brands and successful SEO practitioners, and it’s guaranteed to improve your trustworthiness and credibility as a brand.
Link Out To Make Google To Trust Your Website
Getting high-authority websites to refer their visitors to your website, or, better yet, your brand, is a great strategy to strengthen your backlink profile. However, most of us focus on this part of linking, disregarding the power of linking out as well. In Google’s eyes, the ideal version of the internet world is one where everything is connected and refers to the next website. There’s little space for websites that want to create a user experience that’s only confined to the walls of their pages. On the other hand, linking out to other websites, especially ones with high brand authority, will significantly increase your chances of earning Google’s trust.
Make Your Domain Info Trustworthy
There’s another critical factor that Google takes into consideration when evaluating your website, and that’s your domain trustworthiness. There are a few things you can do to prove that, and these things include the following:
1 Long Domain RegistrationTo Make Google To Trust Your Website
This remains one of the unresolved factors in SEO, but what we can say for sure is that registering your domain for a long period gives Google an indication that you’re in the game to stay for quite a while. This improves the authority of your domain, reflecting its trustworthiness.
2 Public Whois Profile
If you want to earn trust and gain loyalty, then you should showcase your information to the public. That way, you’re showing that you have nothing to hide; you’re proving you’re a legitimate website and not spam.
3 Legitimate Contact Info
To go an extra step in making your information public, consider adding your Whois contact information to your own website. Not only will Google approve of this move. But you’ll also create an open portal of communication with your visitors as well.
Optimize Your Website
To add more focus on your website and what you can do on-site. Here are a few factors you need to take into consideration:
A. On-Site SEO To Make Google To Trust Your Website
On-site SEO is everything you do on your own website to improve its ranking. Such as having a schema, adding keyword-optimized meta descriptions, adding alt-text image descriptions, and maintaining clean code. While improving your ranking is usually your main goal from implementing on-site SEO, these tactics serve in improving your trustworthiness as well.
B. User Experience
We’ve briefly mentioned that your user experience should be your priority. To get into more detail, you can achieve that by making your website mobile-friendly and responsive. Making sure your page loading speed is short and that your website is free from broken links is also essential.
C. Essential Pages
There are a few pages and some information you need to pay close attention to add to your website. These include the following:
- About Page
- Terms of Service
- Affiliate Disclaimers
Now that you have the basics down. So, you need to exert extra efforts in ensuring your credibility as a field expert. Once you’ve established your credibility in the eyes of your users. As a result, you’ll be sure to earn Google’s trust as a trustworthy and credible brand as well. To achieve that, you should focus on the following:
Google’s latest algorithm focuses on 3 main aspects in evaluating websites: E-A-T, or Expertise, Authoritativeness, and Trustworthiness. To rock your game, you’ll need to make sure that your content is informative, accurate, comprehensive, and valuable.
User Reviews To Make Google To Trust Your Website
Every positive review you get is considered a testimonial about your credibility, and it weighs heavily in your evaluation. On the other hand, bad reviews are quite destructive, so make sure you’re constantly improving your website and brand.
Getting Google to trust your website is the first step in unlocking the true potential of your marketing efforts. It’s easy to implement various strategies, but all your efforts will remain scattered. If you don’t focus on what matters first. Start your journey by establishing your credibility, which you can achieve by building your brand. Making your domain trustworthy, and optimizing your website. Afterward, you can focus on maintaining and improving your credibility as a field expert.