The risk of using affiliate marketing for an entrepreneur or a marketer is excessively low as compared to high rewards. One needs to pay affiliates only when a customer converts and not when they drive traffic to your website. In this article, we are going to discuss 11 simple tips to use in affiliate marketing in order to increase affiliate sales and make money.
Techniques To Increase Affiliate Sales
Improve Your Blog Design and Speed
This is true for blog design too. A bad design can scare your visitors away. And they will never come back. When it comes to having a good blog design, you need to use a premium theme. A premium theme comes with a beautiful & responsive design. Here at Visualmodo Blog, I am using Rare Theme. It’s simple but attractive. And it’s optimized for more conversions.
And another important thing is blog speed. People don’t have time to wait for your site to load. Slow speed decreases conversion rates. So make sure your site loads quickly.
Makes “Sales Generating Posts” Clutter-Free
Every blog post has a purpose rather than serving readers. It could be getting subscribers, social shares, affiliate sales, etc. When you find that some of your posts are generating good affiliate sales, you should optimize those posts only for affiliate sales.
This way you’ll be able to generate more sales. Here are the few things you can do to make those posts clutter-free. You can consider disabling the sidebar for those posts. It helps your readers to focus on the content only. Disable opt-in pop-up for those posts. The opt-in form may distract users. Optimize images for quick loading. So make a list of best affiliate sales-generating posts and start optimizing them. Now let’s move to the next point.
Add Tables to Your Blog Posts
People skim a lot. They don’t have the time to read your whole post. When you have a table in your blog post, it will help them to find the information easily. And it increases the chances of getting more affiliate link clicks as well as sales.
Here’s a screenshot of a table I’ve created for a blog post. And another amazing thing about the table is that if it gets picked for Google Featured Snippet, you will get a lot of organic traffic. Here’s what I am talking about. So adding tables to blog posts can increase your traffic and sales. Check this list of best WordPress Table Creator Plugins.
Get Most Out Of Your Popular Blog Posts
No matter how you have been blogging, few of your posts get the most of the traffic. Those are the popular posts. The best way to increase affiliate sales is to monetize those posts. You need to look for affiliate opportunities on those posts.
You can find your popular posts from Google Analytics. Just login to Google Analytics and select the site. Then go to Behavior > Site Content > All Pages. You will find the high traffic generating posts there. You can also use other analytical tools like Jetpack or Clicky to find your most popular posts. Now let’s see what you can do to monetize the popular posts.
- Look if there are any affiliate programs for the products/services you’ve mentioned in the post.
- Try to promote relevant products/services on those posts.
- Check how other bloggers are monetizing the same kind of posts.
- Try to interlinks some of the relevant posts where you’ve added affiliate links.
Sidebar And Footer To Increase Affiliate Sales
Most of the time we add an affiliate banner to the sidebar, and it shows to all blog posts. But a single affiliate banner can’t be relevant for all blog posts. Suppose you have a blog post about web hosting and it’s showing an SEO product on the sidebar. Will you get the sales for SEO products? There are very few chances. But if you show a web hosting affiliate banner, there is much more chance to convert. This is called Exact Targeting.
Exact Targeting can help you to get more sales. I am using the following two plugins to display relevant & targeted affiliate offers. Thrive Clever Widgets: This plugin allows you to show highly relevant offers in your widget areas (Sidebar & Footer). You can display widgets based on posts, pages, categories, post templates, etc. Q2W3 Fixed Widget: It’s a compliment to Thrive Clever Widgets. This plugin allows you to make widgets sticky that float in the sidebar when the page is scrolled down or up.
Increase Affiliate Sales With Exit-intent Popup
The exit-intent popup is not something new. We are using it to build the email list. But have you ever used it to increase affiliate sales? Probably NOT. I’ve started using it recently. And it has grown my sales dramatically. The idea is to display a relevant offer or a recommendation when the user is about to leave the page.
It works great for “Products/Services List Posts.” People often get confused to choose one from many alternatives. A popup with a recommendation can make it easier. Here’s an example of a pop-up I am using in one of my blog posts. You can also use exit-intent to offer a discount or coupon code. It might work too. [If you’re going to show coupon/discount, you can use our coupon plugin – WP Coupons and Deals
I am using Thrive Leads to set up exit intent. It allows me to set up different pop-ups for different posts. I mean I can specify the pop-up to show on a specific post.
Find Potential Keywords That Can Generate More Traffic & Sales
There was used to be a time when bloggers could see which keywords were generating traffic to the blog posts from Google Analytics. And they optimized the posts for those keywords. Unfortunately, Google has hidden those keywords behind “(not provided).” But you can still get a portion of those keywords from Google Search Console.
Here’s how to do it. Login to Google Search Console. And click on Search Traffic > Search Analytics from the left-hand side. Try to find out the potential keywords and optimize your posts with those keywords to generate more traffic and sales. You can also use this for a single blog post to drive more targetted traffic and increase affiliate sales.
Just select “Pages” and click on the post link. On the next page, select “Queries”. And you will get the keywords that are generating traffic to that post. Then optimize your post for the right keywords and get more traffic as well as sales.
Automatically Linking to the Specified Keywords To Increase Affiliate Sales
If you have been blogging for a while, chances that a lot of your old posts don’t contain affiliate links. If it’s true, then you are leaving money on the table. To fix this, you need to add affiliate links automatically to the specified keywords. You can easily do it by using a plugin ThirstyAffiliates. All you have to do is to enter the keywords which you wish to link with an affiliate link and limit the number of time. It will turn specified keywords into affiliate links for your old and future posts. And your blog will be monetized with affiliate links.
Discounts and Free Trial Besides Affiliate Links
People love discounts. As a result, that’s why sites like RetailMeNot & Groupon make tons of money. However, have you noticed that these sites are eating affiliates’ money? Yes, they are taking your money. For example, you send a visitor to a product page, and he is about to buy. But “the Coupon Code” field stops him. He starts looking for coupons on Google. And he ends up following several coupon sites’ affiliate links. There is a chance that you will miss the sale.
To stop visitors from searching coupon codes, you should add a discount link or coupon code besides the affiliate link. You can also use the “Free Trial” link with Affiliate links. Increase affiliate sales, conversion rates doing it.
Add Widgets & Tools Offered by Affiliates To Increase Sales
Some affiliate programs offer widgets and tools that can be inserted into your blog posts directly. It’s a great way to let users try the services and land them to the service pages. For example, Namecheap has a domain name search widget that you can embed on your blog post. Your visitors will be able to search for a domain from blog post directly.
However, these tools may not be available for every niche. It works great for online tools and services related to niches. If you are promoting online tools and services, you can use this technique. There are some other tools like SEMrush, Namecheap, Bluehost, etc offer these widgets.
Use Custom Affiliate Links (Deep linking)
Finally, deep linking means creating a custom affiliate link for a particular page. When you are talking about a particular feature of a product, it’s good to send the visitors to the feature page rather than the home page. As a result,m this technique helps to increase your affiliate sales
One of my affiliates was not generating any sales even if I was sending a lot of visitors. Then I changed the landing page direction, and it started getting sales. If you are getting clicks but no sales, you are sending visitors to the wrong page. You need to fix this by using custom affiliate links. Most of the affiliate programs offer deep linking. Some affiliates named it “Alternate Incoming Page Links.” Even if there is no deep link generator on your affiliate panel, you can create the custom link manually. So, just ask your affiliates how to do it.