Every brand wants to be seen by the people that will help their business grow. However, figuring out how to do that can be a puzzle on its own. Getting your audience’s attention doesn’t have to be a puzzle in this digital age as it has created numerous ways for you to connect and engage with them. You do have to lay the foundation and follow the process to get to a point where you’re able to successfully do this, nevertheless. Within this process, you will try different ideas, and some will work while others may not. In light of this, here are three ways that you can increase brand awareness through social media.
Increase Brand Awareness
The use of influencers to market brands and products was a big deal in 2018. It can be assumed that this year it will be a continuing trend judging by the level of success it has brought some brands. It may be interesting to know that in the UK, fashion is responsible for the most paid posts when it comes to influencer marketing, but fitness is the fastest growing. Here are a few tips for using influencers to create brand awareness.
- Ensure a Fair Exchange: Every relationship requires an exchange for both parties, so let influencers know what’s in it for them. You could offer them a supply of your product, discounts, or payment if that’s what they require.
- Identify the Right Kind: Just because someone has a large following, it doesn’t make them the right influencer for your brand. Micro-influencers are trending as they sometimes have more influence and the type of customers you’re looking for. Ensure the influencer you choose shares similar interests and values, so they have more of an impact, and it seems more natural.
- Make it Easy to Share: To encourage influencers to share the content, ensure they co-create it with you, break it down and make it easy to share. This could help things move faster and encourage consistency on their part. When providing influencers with content, you also want to balance creative freedom with ensuring the messaging positively represents your brand.
Seeing as social media is becoming increasingly competitive for business, it’s inevitable that at some point you’ll have to pay for social media ads. This can prove to be an effective way of targeting specific audiences and gauging their engagement with the content you market. Social media ads aren’t as expensive as you’d imagine, which is an added benefit and can bring results if done accurately. However, note that you may need significant lead time before you see a return on your investment.
To make sure you do get a return on your investment, it may be worth outsourcing to professionals who can deliver results. If you turn to www.caffeinemarketing.co.uk you can learn more about the types of social media ads services they deliver, and those that will be beneficial for your business.
Social media giveaways can be another effective way to create awareness through social media. Most people enjoy freebies so find something that will grab the attention of prospective customers. When doing giveaways on social media, know your overall objectives, work out the entry methods and put together rules and regulations. Additionally, you’ll need a promotional plan and a way to measure its success.
Brand awareness is something every business should aspire to. It’s a way to trigger growth and also win the hearts of prospective customers if done effectively. Hopefully, the above tips have given you some ideas for doing for using your social media platforms for awareness.