3 Ways to Increase Brand Awareness Through Social Media Marketing

Learn the best strategies and ways to increase, improve, optimize & boost brand awareness using social media marketing techniques

Updated on February 21, 2023
3 Ways to Increase Brand Awareness Through Social Media Marketing

Every brand wants to be seen by the people that will help their business grow. However, figuring out how to do that can be a puzzle on its own. Getting your audience’s attention doesn’t have to be a puzzle in this digital age as it has created numerous ways for you to connect and engage with them. Learn the best strategies and ways to increase, improve, optimize & boost brand awareness using social media marketing techniques.

You do have to lay the foundation and follow the process to get to a point where you can successfully do this, nevertheless. Within this process, you will try different ideas, and some will work while others may not. In light of this, here are three ways to increase brand awareness through social media.

Provide Content and Interact with Audiences

Don’t distribute or repost the same material across different platforms. It’s crucial to create content specific to the social media platform you’re utilizing.

For instance, Twitter is a platform that facilitates short posts that are limited to 140 characters, Facebook tends to have a higher degree of engagement for longer posts that include pictures or videos. Instagram is primarily concerned with visual quality. Captions that are quick and witty with emojis can have a significant impact.

Visuals will typically have a positive effect, regardless of your chosen platform. Facebook posts with pictures have a 25% higher engagement than posts that don’t include pictures. 82% of marketers utilize visual content on social media.

The most common types of content are images (81%), videos (60%), blogs (60%), and live videos (40%). Consider this when deciding how to excite your audience, distinguish yourself from your competitors, and connect with your followers. So, a good way how to boost, improve and optimize brand awareness using social media marketing.

Incentivize your Audience to Share your Content

Social sharing is one of the most significant powers of this marketing approach. Not only do you directly reach your intended audience, but you also indirectly do so through their network. Sharing is considered a recommendation from a friend, family member, influencer, or peer, which is crucial to convincing potential customers to become customers.

Those who enjoy reposting often seek humor, value-based content, and posts that instill an emotional bond. Wendy’s marketing team receives shares and engagement through paraphrasing the text:

Wendy’s marketing team engages in shareable comedic responses on Twitter that delight their audience and encourage them to share the laughter.

Incorporate social sharing options into your blogs, online stores, and email content. This will allow your audience to share content from those sources directly.

Influencer Marketing to Increase Brand Awareness on Social Media

The use of influencers to market brands and products was a big deal in 2018. It can be assumed that this year it will be a continuing trend judging. By the level of success it has brought some brands. It may be interesting to know that in the UK.

Fashion is responsible for the most paid posts regarding influencer marketing, but fitness is the fastest growing. Here are a few tips for using influencers to create brand awareness.

  • Ensure a Fair Exchange: Every relationship requires an exchange for both parties. So, let influencers know what’s in it for them. You could offer them a supply of your product, discounts, or payment if they require it.
  • Identify the Right Kind: Just because someone has a large following, it doesn’t make them the right influencer for your brand. Micro-influencers are trending as they sometimes have more influence and the type of customers you want. Ensure the influencer you choose shares similar interests and values so they have more impact and seem more natural.
  • Make it Easy to Share: To encourage influencers to share the content, ensure they co-create it with you, break it down, and make it easy to share. This could help things move faster and encourage consistency on their part. When providing influencers with content, you also want to balance creative freedom with ensuring the messaging positively represents your brand.

Paid Ads to Increase Brand Awareness on Social Media

Seeing as social media is becoming increasingly competitive for businesses. It’s inevitable that at some point, you’ll have to pay for social media ads. As a result, a great way how to boost, improve and optimize brand awareness using social media marketing.

This can be an effective way of targeting specific audiences and gauging their engagement with the content you market. Social media ads aren’t as expensive as you’d imagine, which is an added benefit and can bring results if done accurately. However, note that you may need significant lead time before seeing a return on your investment.

To ensure you get a return on your investment, it may be worth outsourcing to professionals who can deliver results. If you can learn more about the types of social media ad services they provide and those that will benefit your business.

Giveaways

Social media giveaways can be another effective way to create awareness on social media. Most people enjoy freebies, so find something that will grab the attention of prospective customers. When doing giveaways on social media.

Know your overall objectives, determine the entry methods, and create rules and regulations. Additionally, you’ll need a promotional plan and a way to measure its success.

Brand awareness is something every business should aspire to. It’s a way to trigger growth and also wins the hearts of prospective customers if done effectively. Hopefully, the above tips have given you some ideas for using your social media platforms for awareness.