Statistics say that social media posts or blog reviews impact 60% of in-store purchases. People don’t trust ads and other forms of branded content anymore. They want to learn more about people’s real-life experiences with your products, especially if the positive word of mouth comes from the people they trust. This is exactly why influencer marketing has evolved rapidly over the past few years. If planned and implemented properly, it can boost your branding and SEO efforts to a whole new level.
Set Clear Goals of your Influencer Campaign
The success of your influencer marketing campaign depends on the goals you set when starting off.
If your brand doesn’t have a proper follower base or your engagement rates are low, teaming up with influencers may do wonders for you. But, the platforms you choose, influencer relationships, and the content you create needs to align with your business’ goals.
Here are a few things to consider when setting goals:
- An influencer’s target audience
- Their industry
- The type of content they produce
- The channels they use
- Your end goals
- How they can help you reach these goals
Find the Right Influencers for your Campaign
We’re seeing numerous influencers daily, from social media stars to Hollywood celebrities. However, even though they have millions of followers, connecting with them probably won’t deliver the desired SEO results. You need to connect with the people influential in your niche. The ones that share the same values and target the same groups of people.
And, here are a few ways to find them.
Search for them manually using Google parameters
Looking for local bloggers and micro-influencers for your campaign manually. Start with some basic Google search queries, relevant to your location and niche. If the results are too broad, you can refine them using Google’s advanced search parameters. By combining key operators like the in the title search, the in URL search, the exact match search, and the OR search, you will be able to find more relevant influencers to connect with.
Look for the related hashtags
Hashtags are incredibly important for your research, as they let you find the influencers that have already promoted brands in your niche. Just make sure you choose the right hashtags. For example, if you’re running a vegan restaurant, then #veganfood would work much better for you than just #food.
Start by typing these hashtags into Google, as it will display relevant results from Instagram, Facebook, or Twitter. Then, you can move your search to each of these platforms. There are numerous hashtag research tools like Hashtagify or Rite Tag that may save loads of your time.
Find relevant influencer networks
Influencer networks give you the opportunity to connect with the right type of influencers and build relationships with them. For example, Hello Society has classified influencers by categories, like Travel & Outdoors, Art & Design, Fashion & Beauty, etc. Some other popular examples of influencer networks are Fitfluential, Activate, and Social Bakers.
The benefits of influencer networks are multiple. They let you choose influencers based on their niche, location, engagement, and so on. Also, most of them offer amazing data analytics services, letting you measure the effectiveness of your campaigns effortlessly.
Use influencer marketplaces
Influencer marketplaces like Tribe, Upfluence, or Brand Snob let you browse the profiles of thousands of influencers and connect with those that make sense for your brand. For example, Tribe offers two types of services- influencers either create photos of your products and share them online or they produce authentic, branded content you can promote on your channels.
Boost your Influencer Marketing Campaigns
Now that you’ve found the right influencers for your campaign, you need to focus on creating a solid influencer campaign that will boost your SEO efforts. Here are a few steps to take:
Choose your platform carefully
Different platforms support different types of content. Therefore, they appeal to different audiences, too. Your goal is to move your influencer marketing strategy to those channels your target customers use. If you’re sharing gorgeous images of your content, then Instagram is the right option for you. For video content, however, Facebook proves to be a safer option.
Build relationships with influencers
Remember that they receive thousands of similar pitches every day, so try to get them to notice you and start building meaningful relationships. Follow them on the platforms they use, like their content, and leave insightful content on their site.
Mention influencers in your content
Once the content is live, ask them whether they would like to share it or link to it. If they decide to promote your content on their networks, they will make it visible to their extensive follower base and send loads of qualified traffic to you. Not to mention that they may get your content noticed by authoritative figures in your niche that may link to you. Remember, earning links from such sites is key to better rankings.
Consult influencers to create more engaging content
Influencers have thousands of followers who interact with their content every day. So, they know how to engage their followers. Let them participate in your content creation and promotion actively. You can even give them access to your accounts. This is what Sony Alpha did when they invited renowned photographers to take over their Instagram account and publish photos taken by Sony Alpha cameras. In addition to a bunch of gorgeous photos, these posts also served as amazing testimonials for their future buyers.
Over to You
Your online visibility and brand image help you rise above your rivals. By integrating influencer marketing with your SEO efforts, you will increase your brand exposure, drive more traffic, and earn high-quality links. Above all, you will build trust with your target customers, increase their engagement with your brand, and grow your conversions. These are all factors telling Google that you are a relevant online resource that should be ranked higher.