What leads to more customers? More site traffic! Learn how to drive your site with techniques and strategies to increase traffic and get more leads at the top of the funnel.
If you maintain a site, of course, you want the traffic to your site to grow. But what if it doesn’t? What if the traffic to your site is (slightly) decreasing? What do you do? In this post, I will give 6 tips on how to increase the traffic to your site once again!
Increase Your Site Traffic With Successful Techniques and Strategies
Is It a Change in Your Rankings?
If the traffic to your site is decreasing, you should first check your rankings. It could well be that something happened that changed your ranking in Google. A lower ranking could definitely explain a (sudden) drop in traffic. When you notice a drop in your rankings, you should take action to boost your website’s SEO.
But what if your ranking has stayed (relatively) the same? What strategies can you employ to improve your site’s traffic besides SEO? These 5 tips should help you deal with decreasing traffic!
1 – Use of Social Media
Social media is a necessity to drive site traffic and marketing growth. As social media become more popular, Google and other search engines can no longer ignore them. So your site’s social media popularity is also getting more important for your SEO. The reason is simple: When people talk about you online or offline, you relate to the topic at hand. You will want to know about these conversations! Social media is a new type of market where people share questions about products and events. Better make sure these are your products and events. So being in these conversations can be great and lead you to growth. It depends on your (desired) audience and your content which social media are best suited for your blog.
2 – Commenting on Other Sites
Another good way to get more exposure for your blog is by reacting and commenting on other blogs. Make sure to adapt your selection of blogs to comment on to the audience you would like to address. That way, your comments will attract the kind of visitors you want to your site.
If you read something interesting on a site, you should comment. Especially when a post is about something you may have written about yourself. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs. Make sure your comments are always nice and polite, and comment only if your post genuinely applies to the piece you are reading. You don’t want to end up in the spam filter!
3 – Write More ‘Success’ Posts and Gain Site Traffic
If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? What are the most important landing pages? These posts are the ones your audience seems to enjoy. Could you write more of these posts? So, writing articles that are similar to your successful posts is an excellent strategy to get more visitors.
4 – Send Out a Newsletter
Email is a great way to increase your customers’ retention. That means that sending emails will increase the number of visitors that become recurring visitors. Your brand will stay in their minds by sending emails to your customers regularly. Furthermore, they’ll return more quickly to read another post. Of course, your emails would have to be interesting, enticing, and engaging for this to work! Consider A/B testing your newsletters to check what works best for your audience.
Setting up a newsletter through a service like MailChimp is relatively easy. You can also use newsletters to target specific subgroups of your overall audience. Sending a nice email lets your readers know you have a new blog post and should visit your site It’s also an excellent method.
5 – Start Adverts
If you have a budget, you could place ads on, for instance, Facebook or Google to promote your site. Facebook additionally has the choice to reinforce your post, ensuring it’s going to get greater exposure. Using Facebook, you may even be cognizant of the demographic you need to reach, with settings for age group, location, and interests, making it pretty smooth to goal your preferred audience.
6 – Backlink Exchange
With many businesses looking to increase their website traffic, there are plenty of backlink exchange opportunities. Relevant sites will be contacted, and he will provide content as additional resources for inclusion in one of the site’s posts. To add even more incentive, you can offer a mutually beneficial backlink exchange and even offer to add one of your links to one of your posts.
Increase Your Site Traffic Today
Sometimes, your site doesn’t get the attention and traffic you want it to get. If neither your ranking nor your SEO has changed, you probably need to put in a little effort. Be active on social media and other blogs, write posts similar to those that are loved by your audience, and do not forget to send out that newsletter. Follow these tips and learn how to drive your site with techniques and strategies to increase traffic. So don’t give up!
