Selling WordPress themes has become an excellent source of revenue, with some creators earning six figures a year. But, as these things go, it’s becoming increasingly difficult to stand out from the theme crowd in marketplaces. One way to differentiate your themes from the pack and get noticed by the browsing customer is by showcasing your theme with a stock video. In this article, you’ll learn how to increase your WordPress theme sales with stock video & sell more templates.
The Power of Visual Storytelling in Website Themes
Before diving into the technical aspects, let’s talk about why stock video is a game-changer. Visual storytelling is a proven way to capture attention and evoke emotion. Visitors often form an impression of a website within seconds, and videos are one of the fastest ways to communicate value.
When your WordPress themes come equipped with video-ready features or demo templates showcasing videos, you’re setting up your potential buyers for success. Users no longer want static designs; they crave dynamic, interactive, and visually compelling layouts that tell a story—and stock videos fit the bill perfectly.
How to Source the Best Stock Video to Use & Sell More Templates
The quality of the videos you choose will directly impact how your themes are perceived. Here’s how to ensure you’re sourcing the best stock footage:
- Explore Premium Platforms: Websites like Shutterstock, Artgrid, and Envato Elements offer a wide range of high-quality stock videos.
- Prioritize Relevance: Choose videos that align with the purpose and tone of your theme. A business theme, for instance, would benefit from clean, professional clips rather than artsy or whimsical ones.
- Look for Unique Angles: Avoid overused stock clips. Search for videos with unique perspectives or cinematography to make your themes feel fresh.
- Check Licenses: Ensure the
How to Use Stock Video in WordPress?
If you don’t know what stock video is, I recommend you quickly read an introduction to stock video and then come back to read the rest of this article. Whether you’re developing a video-centric theme or a more generic theme, your WordPress theme will most likely offer video capability to the user. The best way to promote and sell your theme is to make it visually appealing to customers and populate your theme with visuals, colors, and copy that will help them imagine their finished website, both in the theme demo version and the actual theme.
Where to Use Stock Video in WordPress?
Let’s review three use cases and locations where stock video footage can add value to your marketing. So, to your theme to sell more templates using the right video.
Video tutorials: Stock Video to Increase WordPress Sales
Video content drives traffic to your website or landing page which in term will help you sell your theme. For instance, you could add a product video or explainer video to your landing page with tips on how users can make the most of your theme. SO, one that leverages the power of video tutorials within the themes live preview version. It’s mostly screen recording interspersed with stock video to keep things interesting.
Video backgrounds
Does your theme enable video backgrounds? Uploading stock video footage to your theme’s background will better showcase your product. Rather than color, pattern, or picture, the stock video will add movement to your theme. Because the background takes up much real estate, this moving image will attract eyeballs like nothing else. Online Stock video libraries offer millions of royalty-free stock videos. With just a little browsing. So a way that stock video increase WordPress sales you can find visually striking footage! So, they uses tastefully toned-down stock footage that uplift your website without interfering with the copy.
Placeholders
When browsing the web for WordPress themes, time and again I stumble on themes that use boring placeholder images on their video pages, carousels, and blog posts. Not being able to see the theme in action is a surefire way to get potential customers to click away. This is where stock footage truly shines. Bring your theme to life by populating all your placeholders with stock footage. In addition, a Vlog theme is a top-rated video theme that uses placeholder videos with beautiful stock footage.
Check out the theme examples we’ve listed here. Now try to imagine those themes without the compelling stock video. Maybe with just a graphic instead that says, “insert video here”. How boring and unappealing that would be. Using stock video in your WordPress theme is an excellent way to attract more buyers and increase sales!
