Today’s changing consumer behavior shows that people are now carefully looking at different factors before buying something. They’re now wise enough to perform due diligence. One of the things that they’re going to look into is the online reviews of a business. In this article, we’ll explain how to increase your local SEO presence with optimized reviews the importance of this practice for you.
Online reviews on platforms like Google now equates to personal recommendations. Aside from being an influential factor in the decision of your prospects to go on and become customers, Google reviews can also affect your local SEO presence.
As a business owner, one of the things that you should focus on, in terms of building your presence online, is generating good reviews. It should have a special place in your overall marketing effort. Reviews on different platforms, like Google, can make your company appear more real, so it doesn’t matter if you receive a couple of negative ones in the process of generating good ones; a review is still a review.
Reviews increase the visibility of your business in search engines. It also has the potential to improve the conversion rate of your company. So, it’s hard to find a valid reason why you shouldn’t give attention to coming up with ways to optimize reviews. Take a look at how you can increase your local SEO presence with optimized reviews below.
Ask Your Customers To Leave Reviews
Consumers won’t always think of leaving reviews, no matter how satisfied they are with your products or services. It makes sense, though, since writing about their experience about your business still consumes a portion of their time, which they could spend on other things. Thus, the best thing to do is to reach out and ask them to do it.
Please take note, though, that there are some things that customers’ reviews should contain for them to impact your local SEO standing well. But generally, companies and law firms can benefit by asking simple questions when seeking reviews from their clients. It’s also true in other industries.
Now, the question would be how to reach your customers out so you could ask for reviews? You can do it through your social media accounts or email. Chances are, they’ve become your follower after purchasing from you.
Make Sure That Customers Can Leave Reviews
No matter how willing your customers are in leaving reviews about their experience with your business, if you don’t have a Google My Business profile, it’ll be useless. Please take note that Google My Business account isn’t automatically given to a company. So, you’ll have to work on creating one yourself.
Having an account with Google My Business will help you reach and engage with your prospects and customers across the search engine and Google maps.
Educate Your Customers With Optimized Reviews
Except for the tech-savvy ones, many people don’t know how to leave reviews. Thus, you have to help your customers on how to do it. You can educate them by handing out printed instructions or publishing an article about it on your business website.
The last thing you’d want to happen is to lose a positive review from a happy customer because of the client’s lack of knowledge of how and where to write it.
Follow-Up Your Review Request Through Email To Optimize Local SEO Presence
As mentioned above, one of the ways that you can take to create a personal connection with your customers is by sending them an email. It goes a long way in making your client feel special.
Once you’re able to craft a personalized email that resonates with them, asking them to leave a review about your business becomes easier. The good thing about it is that it’ll increase your chance of getting a positive one!
Make The Process Of Leaving A Review Easier For Your Customers
There are many ways to make leaving a review easier for your customers. What most people do is link their Google My Business profile to their website. While there’s nothing wrong about it for local SEO presence, it creates friction since your clients still have to navigate their way to review the page. The best move to take is to link it directly to the review page or list your business on Google maps to avoid customers from turning away.
Address Negative Reviews To Increase Local SEO Presence
As already mentioned above, negative reviews happen, and you’ll benefit from them by making your business more real. However, it doesn’t mean that you won’t address them. You should monitor your reviews and address each one of them if necessary.
Please take note than when addressing reviews, do it personally. This means that you have to reach your customers out. Ask them to get in touch with the customer service department of your business. From there, you can then work on satisfying them by making things right for your Local business SEO presence.
Final Thoughts About Local SEO Presence And Optimized Reviews
Most business owners don’t know that they can work with other companies and exchange positive reviews. It’s going to be a win-win situation for everyone involved. You can also hire the services of experts to optimize your online reviews more efficiently. Online reviews can make or break your business, so it only makes sense to invest time and money in getting a successful online review system.