When building a website for your business or blog, it would take more than aesthetics to attract online users. It’s easy to create a beautiful WordPress website, but it’s a different level when you start to think about how to boost your web traffic. One crucial tool that can help you win in the digital marketing arena is SEO or search engine optimization. By using SEO, your website can rise to the top of search engine results ranks. This will make your website more visible and more likely to get clicks from online users. SEO touches multiple elements of website optimization and requires some serious strategizing.
If you want to leave this part to SEO experts, you can have the team from PixelCutLabs do it for you. However, as a website owner, it’s still important that you have an idea of how SEO can be used on your WordPress website. Here are some SEO tips you should take note of:
Aid Your Web Host with CDN
Given that you already have a WordPress website, you probably have a reliable web host already. Web hosts are paid services that provide servers where all the data of your website are saved. It’s like your personal address in the web space. The downside of these web host servers is that they’re concentrated on a specific location. That is why it’s best to choose a web host that has its servers near your location and your target audience or else your site will consistently fail to load. This is detrimental to your site’s performance. And no matter how well SEO strategies are executed, if your website doesn’t load, your efforts will be for naught.
Your best solution to this problem is to have a CDN to back up your web host. CDN stands for content delivery network. Unlike regular web hosting servers, CDNs have multiple super servers called edge servers spread out in various locations. This means that the data needed to load your website to your audiences is more accessible as your website will now load faster.
Improve Your Website
If your website isn’t attracting your desired rate of web traffic even if you’re confident about the quality of your content, you need to figure out what else needs to be improved. Apart from the content, you can also incorporate SEO into your website’s design. This is done by switching your current WordPress theme with an optimized theme. An optimized theme has embedded codes that are easily detected by web crawlers. When your theme changes, you’ll need to also modify other elements of your website such as the logo, fonts, colors, and layout. They all have to match with your new theme harmoniously. Also, pay attention to user experience. So, when you improve your WordPress site, make sure you have intuitive buttons for easier navigation.
Keep a Mobile and Responsive Design
Speaking of user experience, you have to consider the fact that people use different kinds of devices to access your website. That is why you have to make sure that your website has a responsive and mobile capable design. With this, every time users view your website on their mobile phones, laptops, or tablets it’ll automatically adjust to the screen size, making it easier to read and navigate.
Consistently Make the First 100-Word Cut
SEO is powered by the use of relevant keywords. These relevant keywords and phrases must be placed seamlessly into every content. Your target of concentration should be the first 100 words of your content. Search engine spiders or crawlers usually scan through this part, so it’s best to attract them towards this area of your content. It’s also worth noting to use long-tail keywords or a set of words or a phrase that online users are most likely to input on the search bar. Compared to short or single keywords, long-tail keywords give your WordPress site a higher chance of getting included in the top results.
Add SEO Plugins
One particularly useful aspect of using WordPress in creating a website is how easy it is to install helpful plugins that regulate and automate some web function like SEO. Installing SEO plugins makes it easier to add and manage in-page metadata into your website’s content. There are many SEO plugins for WordPress you can choose from, but two of the most used are Yoast SEO and All in One SEO Pack.
Utilize Meta Tags
Meta tags are elements that provide metadata or hidden codes within your website content. These meta codes make your website more detectable by search engine crawlers. You can apply meta tags to the following:
- Meta Titles – The clickable title that shows up on the search results page
- Meta-Description – Description that is found below the title
- Header Tags – Title or headings found on your web page
- Image and Alt Tags – Image links and alternative texts that show up when the image fails to load
Publish High-Quality Content
Your best shot at satisfying your WordPress site visitors is to give them high-quality content. Putting an effort to publish relevant and well-written content has its rewards. It raises your website’s credibility and reliability. Users will enjoy going through each content and even recommend your website to their friends.
WordPress has done a great job of making it easier to create a website for bloggers and entrepreneurs. However, the work should always come from you, the website owner. Hopefully, these SEO tips should help you earn a better rank on search engine results pages and gain more traffic for your WordPress site.