If there’s one thing that’s common among mobile apps like Candy Crush, Instagram, and Snapchat, it’s their user base. These apps have thousands to millions of users logging into their accounts each day. A successful app is more than just a brilliant idea. It should offer particular solutions to specific concerns. With that in mind, here are three things to consider while the app development process:
Know Your Target Audience
A brilliant idea for a mobile app doesn’t guarantee success. For app development companies, the first part of the entire development process is knowing their audience. Many app concepts are ideal for catering to specific concerns. For example, a mobile calculator app may calculate simple to complex math problems while using your mobile device. The target audience may only be an essential aspect when formulating the marketing plan. Nonetheless, you shouldn’t disregard thinking about your target audience. After all, these individuals will be the people who’ll use your mobile application.
For example, if you’re creating a mobile game, think about the type of gamer you’re targeting. There are casual gamers who would only whip out their phones when they’re waiting for the commute. Another classification of mobile players are people who would spend hours staring at the screens of their smartphones. Figuring out your target users is critical for the success of your app.
Laying Out The Application Workflow
One reason why development projects fail when creating mobile apps is being unable to establish an application workflow. It’s how the app moves from point A to B. For example, if a user taps on a menu item within the app, it should bring up the appropriate feature. It may seem like a thought that a few people might brush off for later. However, the failure to formulate an app’s layout of elements may create additional and unnecessary challenges.
The central concept, when thinking of an app’s workflow, is to figure out the number of “screens” it should have. Consider what each screen should show and how all of the features link together. A smooth transition among screens becomes an integral part of the entire user experience. Lags and stutters in your app caused by errors or malfunctions in its code may lead to users uninstalling the app from their mobile devices.
Choose Between A Hybrid Or Native App
Before deciding if your app supports single or multiple platforms, know that there are critical differences between hybrid and native mobile applications. Choose the right option to help build the success of your mobile app, especially when you’re planning on establishing a successful e-commerce store. These diversities include:
- Programming language
- Distribution methods
- Access to device APIs
- Multi-platform support
- Target audience
Also, consider the following when building an app for a particular mobile platform:
- Responsiveness and speed
- Your current budget
- Ultimate goals
- An initial set of features
- Overall user experience
After documenting these considerations, it’s time to know the critical differences between a native and hybrid mobile application:
Native App Development
If you develop a mobile app with native traits, the application works for a specific platform or device. For instance, you might want to develop an app only fit for Android devices. Otherwise, you might want to build a mobile app for the iOS environment.
Native apps offer a responsive, robust, reliable, and fast user experience. However, it can only reach a limited audience since your app only targets a specific platform.
Hybrid apps may be more complicated to build in comparison to native mobile applications. Developers may require knowledge of different programming languages to make the app work as efficiently as possible. On the bright side, the app becomes available in various mobile environments, especially for Android and iOS devices.
Furthermore, hybrid mobile applications may be easier to deploy to app stores, and it may not require an entire Internet connection to function. However, the mixture of traits may cause the application to lag more in comparison to native apps.
Aside from considering whether your app should have either native or hybrid characteristics, you might also consider making a web app to support the mobile application. However, that may require further use of development resources since the web app needs to sync data properly with its mobile version.
Finally, ask yourself if you want to make it a paid or free app. The former requires people to pay for the application before they can download it. The latter, on the other hand, will help you gain residual income from ads, but all users can download it for free from app stores. Take time in considering your options when building a mobile application. It’s not a race, but don’t take too much time in development hell as the competition may soon lead the pack.