Know All The Types Of SEO You Need to Boost Your Site Traffic

A top-rated SEO company will let us know the types of SEO we need to boost site, video of app traffic, & results like on-page & off-page tips

By Claudio Pires
Updated on October 21, 2022
Know All The Types Of SEO You Need to Boost Your Site Traffic

When most individuals believe in SEO (if they think about it), they think of a particular type of optimization: putting keywords on a page. While this is an essential part of SEO, it has many other functions. Furthermore, this is only part of a single type of SEO. Today, a top-rated SEO company will let us know all the types of SEO we need to boost our site, video of app traffic, and results. Learn types like on-page and off-page SEO and much more.

And, if you want to drive as much traffic to your website as possible, you need more than one type of optimization. Here are six SEO strategies to help your website rank for your target keywords. You likely won’t utilize all of them, but it’s always good to better understand how to improve your rankings.

On-page SEO

This is the type of SEO you may be familiar with. On-page optimization includes everything your readers see when they visit your website. In most cases, this means content. Effective on-page SEO is up to high-quality, informative content. More than just a tiny amount of information, ranking well has to solve problems other sites can’t. Or at least solve them better than other resources available.

The information you share must be top-notch. Rand Fishkin, known for Moz, said it should be ten times better than other content. I’m not kidding. So, if your content is superior to everything else, it will index exceptionally nicely.

An essential aspect of on-page SEO is ensuring your content is excellent. But many other factors can affect a page’s ranking in search results. The example I gave earlier, the keyword, is an important one. Of course, when you write an in-depth article on a topic, you will include many relevant and relevant keywords. But ensuring these keywords are fully optimized to meet your goals can go a long way toward boosting your SEO.


For example, it’s a good idea to include keywords in the title, URL, first paragraph, and at least one-page subtitle. You even enjoy your keywords to cover a single precise subject. If you’re familiar with the Yoast WordPress plugin, you’ll realize many of the characteristics analyzed by the plugin as page factors.

But on-page SEO goes beyond keywords. It’s also essential to have a website that is easy for your visitors to navigate. If your visitors want more information but have difficulty figuring out where they are, they probably won’t stay to find out. Good design is also essential. In short, you must focus on delivering a good user experience.

If it sounds like almost everything is in on-page SEO, it’s a huge factor, and getting it right is so important. A lot of optimization is present in the user you want to attract, so getting it right is very important.

SEO Types: Off-site

Defining off-page SEO is a bit difficult. Link building is the first (arguably the most important) part of off-page optimization. This is an essential part of SEO and one of the hardest. Getting a link to your site can help attract visitors and show Google that others on the web value your content and that your site matters. This is a big deal.

Getting links from authoritative sites can have a significant impact on your site’s rankings – and while it’s hard to measure the effects of individual connections, it’s safe to say that a good link can significantly improve your rankings. Unfortunately, however, getting links from such sites is very difficult. As a result, many people have built their absolute professions on creating backlinks.

Social networks off-page SEO

Sociable media is another off-page movement that can also have a significant impact on your SEO. When your scope is on Facebook, Twitter, LinkedIn, or different social networks, search engines see it as worth talking about and helping others find it. Popular content on social media will also drive you a lot of traffic, which also helps your off-page SEO to boost your site traffic.

But it takes more than just good content to make your social media posts successful. Promoting on the channels your audience spends their time reliably takes a lot of time and effort. However, the payout can be substantial.

Creating favorable connections with bloggers, journalists, social media celebrities, and the people behind sites like yours are all positive off-page SEO practices. In addition, comments on other blogs would be helpful. Guest blogging remains a popular off-page SEO method. Reddit and related forums will also help.

A lot doesn’t look like SEO, but you’re focusing on on-page signals. SEO does have a bunch to do with your general online existence, and off-page SEO is concerned with that. It’s usually more about you as the content creator than your content itself.

SEO Types: Technical

Technical SEO is not about the content of your website. However, it can improve your appearance in organic search results. Unfortunately, most digital marketing newbies confuse technical SEO with black hat SEO. While technical SEO aims to improve user experience by optimizing a website, black hat SEO reduces it.

Technical SEO refers to all SEO activities that help improve your website and assemble it more leisurely for your visitors to navigate. Here are some things to note:

Website cargo time

Visitors no lengthy keep the tolerance for waiting for pages to load. They want this information, and they want it now. If your page takes forever to load, visitors will abandon your article and go to the following site that offers similar posts. Guess what! Other carriers have greatly optimized load times.

The intermediate human engagement span is eight seconds. When you use metadata to grab your visitors’ attention, you have less than 8 seconds to prove that your page contains the information they need. Your website should take more than 2 seconds to load.


Businesses often think their visitors are just checking them out from their computers. This is seldom the case. Certain factors influence the greater need for users to view your website or business from their mobile phones. Multiple studies have proven that the more mobile-friendly a website is, the more likely its blog or article will be read. As a result, SEO can boost your site traffic.

Detect Crawl Errors

Sometimes a small mistake in your code can make your site entirely invisible to Google or other search engine bots. In addition to code, your page may have other issues, including missing H1 and H2 tags and duplicate metadata.

Keyword cannibalization audit

One thing you want to avoid on your SEO journey is confusion to search engines. Search engines will naturally read your website and determine which page serves the visitor better. If you have two posts on your website with the same keyword, the search engine has to decide which page the visitor will see in both camps.

Now imagine a situation where a search engine bot is constantly switching between two of these posts. It just means you get less traffic and end up ranking lower.

A solution you can use in this situation is to combine the two articles into one comprehensive blog post.

Duplicate content moderation

Do a full audit of your entire website to see which blog posts have similar content to each other. Once found, start from scratch or edit the content and republish. Apply this SEO technique to boost your site traffic.

Local SEO Types

While many businesses operate online, thousands still have brick-and-mortar locations that need customers. You can’t make money if customers don’t come in. So it’s essential to take this into account in your SEO.

In a more traditional SEO campaign, you don’t need to think about many essential steps to local SEO. For example, ensure you’ve claimed your Google My Business page so that your name, address, phone number, hours of operation, reviews, and other helpful information are prominently displayed in search results and on Google Maps.

The listing itself needs to be enhanced with great photos, descriptive information, and read reviews from customers. As a result, this SEO tip will boost your site traffic.

You also need to ensure your contact information is highlighted and highlighted with a patterned tag, so search engines know where it is. Again, the more efficiently you can deliver this data to search engines, the more comfortable it will be for them to give it to possible clients.

Other items like implanting a Google Maps feature on your homepage, adding a region or city to your page title, description, and keywords, and displaying bonuses and trust symbols can also make a big difference when it comes to it differently, not just local. be discovered, but also convert those leads into customers. Influential local ranking is not easy, so local SEO should be a top priority for local businesses.

Google Play & Apple Store Optimization 

If your first idea is that this should be GPSO or ASO preferably than some SEO, advance with me. Google and Bing aren’t the only search machines. App stores, especially Apple’s App Store and Google’s Play Store. Receive a ton of searches every day. So if you have an app, you need to accomplish everything you can to create sure those stores show it to someones who might be examining for it.

App account optimization is very similar to on-page SEO. While it’s not always clear what factors are in the app store search algorithm, there are fewer factors you can influence, so you need to pay attention to those factors.

Your app label, hero, and icon are the first two things everyone will see, so they need to be descriptive and attractive. The description must be accurate and include keywords and related keywords that your users will likely search for. The meta tags in your report should also contain these keywords.

One might argue that off-page style app store optimization is also controversial. For example, if you can build many links for your app, the App Store may rank it higher for search queries. This could be part of a broader SEO effort for your entire business, but it could also be done specifically for one application.

YouTube SEO Types

Similar to app shop improvement, YouTube SEO is a calling style of optimization, but it can significantly impact how much traffic you get. Numerous individuals don’t recognize that YouTube is one of the considerable famous search engines in the world, and rankings for top searches are gold there.

And if you can even classify one of your videos for a common Google search, you can get an even more significant boost. So how do you optimize YouTube content? Similar to other search engines.

First, your video has to be great. It has to answer questions, solve problems, or be more interesting than what’s out there. Your excellent video keeps people on the page longer, brings more comments and subscribers, and gets more likes and favorites. All of these are ranking signals on the YT channel.

Your video label and definition should be descriptive, similar to your page title and introduction on text-based pages. Longer, keyword-rich descriptions (without keyword stuffing) can help Google calculate out what your video is regarding. But, of course, it also doesn’t hurt to add relevant keyword tags.

When thinking about keywords, keep in mind so-called video keywords. These are search queries for which Google highlights video results at the top of regular search pages. They are precious.

What are common video keywords? Guides, reviews, and tutorials are always good options. Ranking your videos for these types of searches can significantly impact your view counts.

And, of course, the off-page stuff; get a link to your video, let others embed it in their blog post, encourage comments and discussions, and more.

Claudio Pires

Claudio Pires is the co-founder of Visualmodo, a renowned company in web development and design. With over 15 years of experience, Claudio has honed his skills in content creation, web development support, and senior web designer. A trilingual expert fluent in English, Portuguese, and Spanish, he brings a global perspective to his work. Beyond his professional endeavors, Claudio is an active YouTuber, sharing his insights and expertise with a broader audience. Based in Brazil, Claudio continues to push the boundaries of web design and digital content, making him a pivotal figure in the industry.