“Landing pages are like meeting a girlfriend’s parents, first impression is this you should aim for”. In this article, you’ll learn the best strategy landing new customers and see why a landing page could just be the answer.
As life – and business – slowly emerges from the pandemic, health and beauty salons are delighted to be welcoming their customers back into their premises. While it’s great to see these familiar faces, most salon owners are also looking to find new ones. Finding new customers for your salon can be a constant struggle and one which takes up a considerable amount of time and effort. These days, there are lots of tools available to help salon owners find new leads and to make scheduling appointments simple and seamless for both the salon and the customers and, one of the most effective of these is the use of landing pages.
On the same page as your customers
Moreover, a landing page is like a mini-website for your business and is a great way of showcasing a particular product or service. Quick, easy, and affordable, a landing page is a really effective way of grabbing new customers through laser-focused messaging.
Landing new customers: Why use a landing page?
The one common mistake that a lot of businesses make is to spend a lot of time and money on their social media engagement and adverts; only to waste this by sending potential customers to their website’s home page. So, why is this a problem? Here’s an example – you’re running a social media campaign to promote your special offer. On a half head of highlights – Great stuff. Your potential customer clicks on your link and finds themselves on your home page. So, contains a whole load of information about lots of different services. As a result, In many cases, they’ll simply scroll away again.
A landing page allows you to grab – and keep. So, the user’s attention by taking them to a page that mirrors the information they just saw on social media. So, only that information. So, a great way to land new customers.
The benefits of a landing page
Conversions – A landing page literally takes your user by the hand and guides them from your social media post. Ad to making a booking in just a few clicks or swipes.
Contacts – Using landing pages is a great way of boosting your contact list. Particularly if you’re able to offer an incentive. Like the example above, most users are happy to hand over their information in exchange for a freebie or discount. So, a great way landing new customers. This means you have lots of new contacts to use in your email marketing.
Versatility – You can create as many different landing pages as you like and. By using great imagery and even video on your pages, you can convey your messaging quickly, easily, and affordably. The landing page lowdown
Creating landing pages is really straightforward and you don’t need much in the way of technical know-how. There are plenty of tools out there to help you on your way such as Landingi. Wix and Unbounce, which will take you through the process step by step – and these tools are extremely affordable.
When creating your landing page, your golden rules landing new customers are:
- Firstly, keep the messaging clear and straightforward
- Secondly, use professional imagery and photographs
- Finally, include a killer call to action. So, make it clear what you want the user to do next and keep your CTA bold and prominent
In 2021, salons need to be taking advantage of each and every tool available to them. In order to crank their business back up to pre-pandemic levels. Landing pages essentially work hand in hand with your social media and digital presence in order to deliver high visibility. Increased conversions and improved ROI.
