SEO isn’t just for big companies with big marketing budgets. Creatives can also profit from taking small moves in the direction of SEO. What’s more, if you are creative with a professional website, you can take advantage of local markets too. In this article, you’ll learn local SEO tips for professional creatives.
Local SEO helps you target local clients, which can be a great way to move up the rankings quickly. Below are some local SEO tips for professional creatives and what they can do for your website and business.
Pay Attention to Your Google Business Reviews
You probably browse these listings on a regular basis. These are the ones that often appear on the right-hand side of Google search results. Provide you with all of the pertinent information about a business. It’s critical that you claim yours so that information like your address. Opening hours, and website URL may be kept up to date.
An up-to-date Business Profile is not only a useful tool for assisting local customers who are looking for your business. But it also allows you to collect and reply to client feedback. These social signals are hugely important. People frequently check Google first for trustworthy recommendations. So, when determining whether or not to do business with a local company, including creatives.
Create Location Pages for Your Site: Local SEO Tips for Creatives
It’s a good idea to develop a location page for each of your services. These should include more than just an address and a phone number. It is also a good idea to have an embedded map with your location (even if you work from home). Keyword optimized titles and meta descriptions. News from your local area and other pertinent information. Lastly, it is of the utmost importance that your location pages. So, include calls to action that urge customers to do something–get in touch with you, click on a link, etcetera.
If you are a graphic designer that offers a number of different services. Logo design, web design, branding–be sure that you aren’t just using carbon copies for each page. Each page, however, should be about the service, with a focus on the local area. So, good local SEO tips for creatives.
Make Sure Your Name, Address and Phone Number are Consistent
Name, address, and phone number, abbreviated as NAP, are critical to get right. You need to make sure these are uniform across all of your internet platforms. There are a number of ways you can ensure this is the case. Stary by always using the official name granted for tax purposes when listing your business name.
When you use the same NAP information over and over. It’s much easier for search engines and people to trust that they’re getting the correct information for your company. It’s always a good idea to browse the web for mentions of your brand to ensure your NAP is always listed in the same way. If you spot any cases where they are not, edit your details. Or get in touch with the site in question so they can do it for you.
Build Great Local Content Around Local Keywords
The internet has made creative work essentially borderless, with creative professionals finding work all over the world. There is nothing stopping a graphic designer living in the United States from working for an Australian or South African client. If you have a stable internet connection and a working professional website, there is no reason why you can’t be found by anyone, anywhere. But it still pays to create great local content.
This is because many people and businesses still search for a creative professional in this way. Let’s say someone in Toronto, Canada is in need of a wedding photographer or a video editor. They will likely search something like “wedding photographers Toronto” or “top video editors Toronto.” Depending on how well you have done your keyword optimization around these localized short-tail keywords, your website could appear near the top of the results page. This means you enjoy more organic traffic as a result.
Try to Build Links on Websites: Local SEO Tips for Creatives
Link building is an SEO fundamental. The more websites that link to your site, the more Google will trust it. The more trust Google has in your quality, the higher up in the SERPs your rank, and the more organic traffic you will enjoy.
If you can build a lot of links on the websites of local businesses, customers and search engines will have an easier time figuring out where you’re located. You need to produce content that people want to link to in order to get links, but you can also get them through networking and partnerships.
If you are a professional creative, you are probably an expert in your field. You might consider trying to build local links by writing guest articles for local businesses’ blogs. Or, you could ask to be listed in local directories that are run by creative or artist associations.
Participate in Local Groups and Forums
Whatever your creative area of expertise, if you live in any medium-size to a large city, there are undoubtedly numerous groups dedicated to the niche on places like Facebook, and perhaps even Reddit, Linkedin, Instagram, and other social media platforms. In addition to maintaining a presence in these groups for networking purposes, these are excellent venues to build your brand and reputation.
People looking to hire creatives often browse these groups. They either post open job offers you can respond to, or they silently evaluate the people that drive conversation and make worthwhile contributions to the discussion. If you can position yourself as an expert in the eyes of prospective clients, these groups can be a fantastic way to drum up business and drive traffic to your website.
Local SEO Tips for Creatives Conclusion
Local SEO makes your business stand out and helps generate more traffic. It is an especially effective SEO method for small businesses–which creatives are–because it lets you rank for keywords that might otherwise be too difficult. Also, because leads from local SEO come from people who are explicitly looking for your services in your area, it can mean a better conversion rate. Keep the above local SEO recommendations in mind and find the clients and projects you are trying to land.