Your website is the face of your business on the Internet, and that’s why you need it to look as professional as it can be. Some webmasters, however, equate a visually gorgeous website with having a professional-looking one. The truth is, a site can look incredibly pleasing to the eyes and still look unprofessional in the eyes of people. see now, so what would make your web design look more professional? Here are some tips that would help you achieve that pro look and impress people enough to get them to do business with you.
Make Web Design Look Professional
Make your site easy to navigate
A website can look plain and simple and still be highly-professional to people who find it easy to navigate. When everything in the site is well-organized, users would be more likely to explore it and eventually provide you with the leads and conversions that you need. A gorgeous site that’s hard to navigate because of a cluttered structure will never seem professional to anyone.
Simple web design does the trick
There are web designers who love to show off their artistic abilities and end up with a design that seems cramped and cluttered with all the borders, colors, and drop shadows that they put in.
What they don’t realize is that people don’t like any form of visual overkill. Flashy elements even turn them off. What users prefer nowadays is simplicity in design. A web designer can, for example, put in plenty of whitespace, which is easier on the eyes and gives a lot of breathing room for other web design elements.
Use the right fonts, and properly
You can’t just use a font for your website because you like how it looks. If your business has a distinct style, flavor or culture, then you should choose fonts that go with it. More whimsical fonts are perfect for businesses that deal in fun and entertainment, while businesses with more formal offerings would do well to choose fonts that reflect that trait.
Larger fonts are more apt for headings, subheadings, and titles, so keep their use to them. The fonts in your written content should also be large enough to read. Avoid using fonts that are too tiny because users won’t have any qualms about exiting your site if they can hardly read anything.
Do some color coordination
Colors can impact a website’s overall design in a significant way. If you’re going to use more than one color in your web design, you should make sure they are well-coordinated and will blend well. You would also do well to factor in color psychology and use only colors that you think embodies what your business stands for.
Put up big, high-quality images
Big, high-quality photographs are stunning and look very professional, and they are bound to attract people and make them stay a little longer on your site. Use them all over your website, particularly on the landing page.
Write useful, relevant, and engaging content
The written content on a website is one of the clearest indicators of a website’s level of professionalism. Visitors will find a website highly-professional when the writing is impeccable and free from spelling and grammatical errors that bug many other sites. It would also help if the copy is also relevant and helps visitors get what they need.
Webmasters who can write can do the content themselves to make their sites appear more professional. If they think their writing isn’t up to par or they’re too busy with other concerns, then they can opt to hire professional writers to take care of their written content.
One CTA button is enough
Putting up just one call-to-action or CTA button will make it easier for your visitors to respond accordingly. Some sites have multiple CTA buttons, and the result is predictable: people get confused by the choices and end up bouncing off to another site.
With one main CTA, your site will look more professional compared to those with CTAs across multiple pages.
Make responsiveness a priority
With Google’s Mobile-First Index, the need to make a site more mobile-friendly has become imperative.
Aside from the fact that Google now ranks a website using its mobile version as basis, the ability to display properly across all screens and platforms is a clear sign of professionalism on a webmaster’s part. It shows that he or she actually cares about the needs of its mobile users, who have long outnumbered desktop users for years now. In their eyes, a website that they can easily access on their smartphones and tablets is a web design look as profissional.
These are just some of the things that you can do to give your site a more professional look. Apply these tips to your website, and you can make it look as professional as you want it to be.