Creating your WordPress site is no rocket science; however, making it SEO friendly is another different story. Regardless of your end goal—whether you want to simply write interesting and valuable information or promote your products and services—it’s always a priority to drive as many traffic as you can to your website. Search engine optimization has evolved in so many ways these past years that there is no more room for any of those keyword stuffing and low-quality link building nonsense.
Fortunately, today, there are various SEO methods—and reputable SEO firms like U-Thrive Marketing if you have the budget to hire one—that will help you get a better ranking in search engine results pages (SERPs) and increase your website’s online presence. When it comes to your WordPress site, boosting its SEO is now made easier and simpler even if you’re new to all these concepts. Taking all these in mind, here are some great techniques to have an SEO-friendly WordPress site.
How to Make Your WordPress Site SEO Friendly?
Choose the right web host provider for your site
Choosing a good web host is a crucial part in the SEO world because this dramatically affects the speed of your website, which you probably know by now is a massive ranking factor for Google. A slow page is one of the leading causes of visitors leaving your site without engaging with it. Once you notice a lag on your website’s speed, contact your host immediately and ask for the reasons why such an issue occurs. Aside from the page speed, other essential factors to consider when choosing a web host are your website’s downtime and the distance between the visitors and servers. Choose a host that has a proven track record with a trusted reputation to match with.
Pick a good domain name
A domain name also plays a vital role in boosting your site’s by making it SEO friendly, especially if it contains one of your high-ranking keywords. Pick a name that is descriptive yet easy to remember by most people. Your visitors’ lives are already complicated enough, so do not add on it by using an “out-of-this-world” name just to make your website stand out. The simpler and shorter it is, the better. Moreover, you should also consider registering under .com domain name as it is the most popular one and people tend to think of this as the default. Finally, avoid placing numbers and hyphens in your domain name because they are known to perform poorly when it comes to Google rankings.
Use an SEO-friendly theme
Another SEO factor that determines how well your WordPress site is optimized for search engines is your theme. Not only does it make up your website’s physical appearance and layout, but themes also offer you functionality and play a role in boosting SEO. Just like your domain name, your theme also has an impact on your site’s speed—which we all know is crucial. You also have to look into how the theme was created.
Consequently, you will want a theme that has a clean code because it gives your site the best chance in ranking. Thus, it is important to use a theme that is developed with SEO friendly in mind. There are also themes that provide options to enhance your SEO.
Build a sitemap
A sitemap contains all the pages and other contents of your website. It gives your audience a quick way to see the overall contents of your site. Initially, sitemaps are created to provide easy navigation for users. Today, however, the primary objective of sitemaps is to relay relevant information to bots or crawlers that will help index your website. Sure, adding a sitemap does not automatically lead to a boost in your rankings, but it is still an excellent addition to your site. Search engine bots are designed to assess the relevance of your website’s web pages to each other. Simply put, if you have a sitemap, you are leading crawlers to your website and letting them index it, which ultimately will aid in improving your ranking.
Publish high-quality content
Google has shifted their main focus to content quality for a couple of years now. As a result, websites with low-quality contents are ranked poorly. Thus, you have to make sure that your WordPress site is a home for unique, relevant, fresh, and valuable content that will capture the attention of your readers. If you truly want to maximize your SEO efforts, you have to be serious in generating high-quality content rather than using underhanded tricks to outsmart the system.
Incorporate keywords in your blog posts
Most likely, you are more than acquainted with the concept of keywords in the SEO space. Keywords usually span from one word to several complex phrases that are used to describe your content and drive relevant, organic traffic to your website. A good keyword is one that has the most likelihood of being used by users in searching for specific topics using search engines. Therefore, incorporating such kind of keywords in different parts of your content, including the title, heading, and the body, is one of the best ways to attract the attention of the crawlers and thus increase the chances of your content displaying in the first page of SERPs.