Over recent years, people have been spending more time browsing on their mobile devices than they have on their regular desktop or laptop. This is largely due to the ease of use and convenience mobile devices afford them, as they can be taken almost anywhere and because of them is critical to making your website mobile friendly.
Due to this increase of use, it has become clear to many businesses that their websites need changing to suit the regular mobile user. While this doesn’t mean altering their desktop site, it does mean giving their consumers and clients a new way to view their site. If you are struggling to think of ways you can do this, it’s important to take note of some key tips.
Making Your Website Mobile Friendly
Alter the design
Although your branding should remain the same for desktop and mobile sites, it is difficult for mobile users to gather the information they need when they are trying to view a desktop website from a small screen.
Ideally, you should look for a way to scale down your design, so that it is perfect for mobile use. Sometimes, using mobile templates and design experts to help allows you to create a website that is easy to view and easy to use.
Speed it up
Your computer will have more processing power than your mobile device, meaning you will need to speed up your mobile version. Without this speed, people will struggle to read important details from your site or complete purchases.
There are a few ways you can do this, from downsizing images, so they load quickly, to removing a flash player from the video. With each small alteration, you will find this makes a marked improvement in the speed of your site. Not only will this increase traffic to your site, but it may also improve sales figures over time if you have a product or service to sell.
Consider shorter blog posts
When people turn to their mobile devices to read, they are usually hoping for short bursts of information that they can read on the go. With long blog posts, there is a lot of dedication needed to read each one.
It can also be the opposite of user-friendly to have large paragraphs and small fonts taking up the screen. If you can, you should consider posting shorter articles on your site, so people can absorb the information they need in a better way.
If the length is something that is integral to each of your posts, you can make them mobile-friendly by changing the font size and paragraph lengths.
Top tip: Scattering each post with images can also help to break up the text and make it more digestible.
The number one rule to ensuring the quality of anything is to test it often. There is no exception when it comes to making your website mobile-friendly. You may think you have created the ideal website for mobile, but as time goes on, you will find that there are some issues that must be resolved.
For example, if you have a store checkout, it could be taking too long to process payments from your prospective customers.