People communicate with pictures today. Interestingly enough, it’s almost like a return to the hieroglyphic iconography of ancient Egypt. In light of this, for tech companies like Bing and Google, it soon became quite apparent that some means of searching images would be quite useful to the internet. Accordingly, groups like Google have developed algorithmic formulae around image searches. Right now, image SEO is a big deal, and staying on top of it is key to retaining visibility and relevance as an eCommerce business. The more prospective clients who can easily find you, the better your returns. With this in mind, we’ll explore five tips to help maximize your eCommerce image SEO.
eCommerce Image SEO
1 Naming Files Properly
If you’re going to be visible, you need to know what people are looking for and why. SEO principles line out keyword management protocols and content production best practices. Similarly, your ecommerce image SEO has to take such keyword strategies into account. Name pictures with wording that is conducive to algorithms; consultation and research are recommendable here. Also, be sure you’re relevant.
“Keyword stuffing” is a practice that used to “game” algorithms. Now, those who run such algorithms have grown wise to the practice, and have established means of delisting or “spiking” content that’s “stuffed” with keywords—even should those words be relevant. Keyword stuffing produces unreadable copy, and those searching don’t like such results.
Many techniques become irrelevant with time as those who run algorithms learn that people are “gaming” the system. This will happen with image SEO as well, staying on top of best protocols will help you keep traffic.
2 Descriptive Captions on eCommerce Image SEO
Captions should describe the picture, be properly succinct, and include SEO. Try not to make them longer than a “tweet”, as it were. You can go longer if necessary, just don’t push length artificially. Be informative and “natural” or “organic.” The captions should match the picture and include relevant data.
3 Use JPEGs For eCommerce Image SEO
There are different kinds of image types out there. The best one for SEO effectiveness, between PNGs, GIFs, PDFs, and JPEGs, is going to be the JPEG. This gives the greatest quality at the least size, and search engines tend to prefer it. Go throughout your online materials and switch all images to JPEGs. Websites, content, blogs. So, wherever you’ve got images, make them JPEGs.
4 Match Image Sizes To Site Dimensions
If your images are too big or too large for the dimensions of your site, this looks funny, and it looks unprofessional. It looks like something someone with no experience in site design would produce. Algorithms tend to favor sites that are secure and professionally designed. If your images are all over the place, this will certainly work against you.
Moreover, website design today needs to be continuous. As a result, ecommerce image SEO too. What makes sense is establishing image size thresholds for segments of your site, and sticking to them. Aesthetic appeal is key, consulting with groups who provide such options may be wise to avoid “reinventing the wheel”, as it were.
5 Work For File Sizes That Are Reduced
If you’ve got wedding pictures, for quality, you want them large. But if you’re a company that takes such photos, you want to get the most quality for the least size. This produces maximum ecommerce image SEO impact. Because search engines have to comb through a lot of data, when your files are smaller, they’re more “digestible”, meaning they’re better enabled to top SERPs (Search Engine Results Pages).
Images That Search Engines Are Attracted To
In conclusion, something else to consider is that the “goalposts” of technology are always moving. If you don’t keep pace with them, you will lag behind. Unless you’ve got the budget to run your internal marketing department like a for-profit business, you’ll save money and get better quality image SEO through groups like Thunderhawk.
Generally, SEO-facilitators will advise image SEO protocols that reduce image sizes, match images to site dimensionality, incorporate JPEGs, name files right, and have appropriate captions. A five-fold plan like this informed by consultation will make all images you post maximally visible to search engine algorithms. Finally, in the end, this sends traffic to your site naturally.