WordPress is the most popular and highly used website builder right now. If you are a business owner, run an e-commerce store, or writes blogs and articles, you would want people to visit your website and convert these visitors into sales. Now, how would you do that for a for higher conversion?
Higher Conversion in WordPress
First, we need to understand that not all website visitors are potential clients or customers; some are just browsing around or just landed on your website by accident. That’s totally fine. Who knows, they may remember your website and come back to it if the need arises.
Don’t get discouraged if your website has a lot of traffic on your but has low conversion or sales. You just need to reach the right market or the right people that have interest in your niche. You need to know who your potential customers are, where they live, and what their lifestyles are. Targeting is very important.
The checklist below will help you market your WordPress site better for higher conversion.
A great way to attract people is to make your website pleasant to look at and attention worthy. Did you know that you have very little time to get people’s attention and keep them engaged when they land on your website? The first 3 seconds is crucial. Make sure to use fonts and pictures that are attention catchers, something that can be easily understood and make the most important information stand up. Choose a theme for your page that best fits your business. Use correct font sizes for the headings, subtopics, and text body. Use photos with proper lighting, background, and resolution. If you are selling products, make sure that the photos can be zoomed in and still give a good resolution. Take multiple photos of different angles of the item to give the customers a good view of your product and aid them in their decision making.
SEO doesn’t have to be stressful. With the right tools, SEO can be a good strategy for conversion optimization. There are multiple SEO plugins that you can use with WordPress. You can only install one SEO plugin, so choose wisely. The plugin should be able to include prompts for keyword and content optimization. It should give you an idea if your post is well optimized. For instance, if you are a lawyer, choose a plugin that will enhance your law firm marketing. Plugins should be able to help you improve the SEO of your website.
Some people are too lazy to read every detail on your website, especially the how-tos and the product description. Create explainer videos to show and tell the viewers what your website, your business, and your products are all about. The videos should be professionally created to give your audience a feel of legitimacy and security. Don’t use just any homemade video that is not well edited with no proper text aids and not professionally narrated. When you use explainer videos to show your viewers the value of your website and your products or services, there’s a high chance that your viewer will click on the subscribe, register, or buy button.
Because a lot of people are using their mobile devices when they search for things online, it is best that your website works for both computers and mobile. The design and the content should be well presented on all platforms. This is one great feature integrated with WordPress. You will be a0ble to view both the computer and mobile layouts while you are working with your design. It is important that your website’s layout is well presented even on mobile devices to have a better reach to people who are using their smartphones or tablets.
For every website, it is important to get the email address of your visitors so that you can incorporate automatic email marketing and offer your best products or services to your window-shopping clients. This is a follow-through action if the customer did not make a purchase or for them to come back to your site for another purchase. If you notice, there are websites that ask you to enter your name and email address before you can proceed to their content. Get a popup plugin to get your visitors’ email addresses. There are many free plugins that also provide very good layout and design. This is very important in marketing and for you to know the traffic and the traffic conversion of your website.
No matter how many people visit your website every day, if there’s no clickable button to purchase your product or to register to your website, then the whole thing is useless. These are probably the most important buttons on your website. There should be an “Add to Cart,” “Buy Now,” or “Register” button strategically placed in your web pages; else, there will be no conversion.
Reviews, ratings, and recommendations
Make sure to create a page where customers can leave their reviews and ratings. Ratings are usually the first thing that people check before purchasing any product or service. The most common deciding factor for customers is good reviews. There may always be some bad tomato in the basket, but it’s totally understandable that we cannot please everybody and they could be other reasons for the bad rating. What’s important is that you get more good than bad reviews. There’s no better recommendation than that coming from your customers who already purchased and used your product.
Security and credibility
If you have a website where a payment needs to be made and payment details are entered, it is important that you have an SSL certificate. When you have it installed on the web server, it shows a padlock icon and it activates the https protocol and allows secure connections from a web server to a browser using encryption. This will make your buyer feel safe in giving their credit card information.
In e-commerce, it is important that you give people what they want or need. They should experience an “AHA!” moment when they see your website. Apply the tips above to keep the conversion coming and get a higher conversion.