Marketing in the Education Sector: Changing of Roles

In this article, we'll explain how the roles are changing for marketing & advertising in the education sector & how to succeed in it using it

By Claudio Pires
Updated on November 16, 2023
Marketing in the Education Sector: Changing of Roles

According to the general opinion, the mainstream idea of marketing is flashy signs, commercials, and billboards. For quite a long time, advertising has been synonymous with marketing. Nonetheless, this has been the traditional mold of marketing. It was heavily based on broadcasting the intended message as far and wide as possible, hoping to lure potential customers. In this article, we’ll explain how the rules are changing for marketing & advertising in the education sector and how to succeed using the new roles.

Changing of Roles For Marketing in the Education Sector

In the digital age, marketing has changed substantially in form and size. Commonly referred to as inbound marketing, this new approach targets specific audiences. It is about offering genuine value to potential clients. Which, ostensibly, starts by engaging people in a way to which they can relate.

This novel approach is certainly not new to the education sector. In education, it has always been about meeting the individual requirements of the learner. When the instructor focuses on what they offer and the significance of the knowledge and skills to the learner, it follows that inbound marketing is finding its space in the education sector.

In this article, we shall look at how digital marketing is proving its relevance in education by conveying the message to the greater masses and shaping how institutions of learning are engaging their audiences.

Learning Institutions Adopting Digital Presence

Currently, almost every learning institution has its website. Some may arguably be dormant, but most of them offer immense value to the school or college, the students, and any prospective institution member.

Nowadays, many institutions provide a registration platform through their websites. Some have fully transitioned to digital registration. This also includes providing relevant information about the institutions from the site. Subsequently, continuing students can access the available courses, timetables, and events from the website. Prospective students, conversely, can obtain the necessary information from the site. As a result, a suitable education method for marketing.

Digital presence has also expedited the adoption and growth of Massive Open Online Courses. Learning institutions are creating platforms or collaborating with opposite third parties to provide such opportunities to the masses worldwide. No wonder seeking writing help is currently only a matter of clicks away.

Inbound Digital Marketing Complementing Traditional Marketing

Previously, marketing learning institutions were mainly through word of mouth and print media. This inevitably resulted in segmenting the market. Hence, institutions were defined by their educational content and word on the street with education advertising.

However, inbound marketing is shaping how institutions create their brand image. The industry’s stakeholders are cognizant that their prospective clients are predominantly digital natives. Therefore, the approach must be online for effective marketing, complementary to the segmented offline marketing.

Superb Customer Experience For the Marketing Education Sector

The value of client fulfillment in their customer journey cannot be emphasized adequately. An excellent customer experience ensures institutions have a high turnover of leads into customers. The new age of marketing in education ensures that colleges can lure potential clients and reiterate the value they offer.

Inbound marketing approaches this in three ways changing roles marketing education:

  • Personalization – This entails meeting the unique needs of the client. Communication must be mandatorily tailored to the individual, beyond having their specific name in the communication channels such as emails. It is all about making the prospective students feel they are essential and part of something. In such a way that they are confident their individual needs are met effectively and satisfactorily.
  • Value Addition – This is about demonstrating to the prospective students what they stand to gain by enrolling in the institutions. Luckily, the clients in education are not as resistant to marketing as in other sectors. Value addition is perhaps the most effective tool to convert leads to customers.
  • Feedback – With inbound marketing, institutions are in an ideal position to receive feedback on what they offer. This allows them to improve where they are lacking and refine what they do well. Ultimately, this becomes a win-win for everyone as the students, too, quality services and education.

Significance of Digital Marketing For the Education Sector

There are immense benefits that this new approach has to offer in the education sector, more so with the incorporation of technology with education advertising:

  • Digital marketing reaches a broader audience at a much lower cost.
  • Marketing over the Internet increases the awareness of the brand as it reaches a larger audience.
  • Institutions also improve their reputation by providing quality information across various online platforms.

Digital marketing will undoubtedly play a vital role in the success of learning institutions. Only time will tell what more is there to offer.

Extra Tips

  1. Evolution of Digital Marketing in Education: Explore the shift from traditional marketing methods to digital platforms, emphasizing the role of social media, email marketing, and content marketing in reaching prospective students.
  2. Innovative Branding Strategies for Educational Institutions: Discuss the importance of creating a unique brand identity for schools and universities, highlighting successful case studies of educational institutions that have revamped their branding.
  3. Role of Data Analytics in Student Recruitment: Elaborate on how data analytics is revolutionizing student recruitment strategies, focusing on targeted advertising and personalized communication.
  4. Impact of Educational Technology (EdTech) on Marketing: Detail how EdTech solutions are being marketed within the education sector, and their influence on teaching methods and student engagement.
  5. Community Building and Alumni Engagement: Analyze the role of community building and alumni networks in marketing, stressing the importance of these groups in fostering long-term relationships and brand loyalty.
  6. Influence of Globalization on Educational Marketing: Discuss how globalization has changed the landscape of marketing in education, particularly in terms of attracting international students and establishing global partnerships.
  7. Content Marketing: A Tool for Thought Leadership in Education: Focus on how educational content (blogs, webinars, online courses) can be used to establish thought leadership and authority in the education sector.
  8. Challenges and Ethical Considerations in Educational Marketing: Address the unique challenges and ethical considerations in marketing for education, such as maintaining honesty in advertising and respecting data privacy.
Claudio Pires

Claudio Pires is the co-founder of Visualmodo, a renowned company in web development and design. With over 15 years of experience, Claudio has honed his skills in content creation, web development support, and senior web designer. A trilingual expert fluent in English, Portuguese, and Spanish, he brings a global perspective to his work. Beyond his professional endeavors, Claudio is an active YouTuber, sharing his insights and expertise with a broader audience. Based in Brazil, Claudio continues to push the boundaries of web design and digital content, making him a pivotal figure in the industry.