Every online project is unique. There is no one-fits-all rule on how to make your website a success. The approaches and techniques that are effective for one web resource may be lackluster for another one. While looking for the best tips and tricks on how to measure website success, you must first define the meaning of “success” for your own website. As soon as you create a clear image of your goals and expectations, you can move straight to selecting online marketing metrics to measure your site’s performance.

How to Measure Website Success?



How to measure website success and to reduce bounce rate and count the projected return on investment? Keep on reading to come up with a list of website success metrics that will help you reveal the real state of things on your web resource.

Before you start choosing the best website success metrics for your online resource, ask yourself about the primary purpose of your site. Do you aim to target a wider audience? Do you want to boost revenue or enhance your fundraising efforts?

Whatever purposes your site pursues, make sure that your goals are clearly-defined and coincide with your site’s objectives. Your goals need to be:

  • Specific, i.e. answer the what/who/when/where questions.
  • They need to be measurable, including numbers and figures.
  • Time-bound, with a specified period of time within which a goal needs to be attained.
  • Relevant to your niche.
  • A goal needs to be a challenge to achieve yet not be something impossible.

Website Success Metrics

Although the goals of different websites vary, you can measure the performance of your own web project using popular website success metrics. 10 of the most widely-used online marketing metrics are listed below.

The tricks are applied to a wide range of online projects, including those ones that are built with CMS website builder, eCommerce platforms, and more.

Data Consumption

Data consumption refers to those website success metrics that refer to the content that people see and consume when they visit your site. It’s important to keep an eye on the data consumption metrics, otherwise, how can you learn if people read the pieces that are shared on your site. So, how can you track this?

  • Average time on page is one of those online marketing metrics that reveal how much time a person spends on a particular page of your site.
  • A number of pages that a person visits during one browsing session. Using these metrics, you can get a better understanding of the actions that people take when they reach your site, as well as the types of content that are the most appealing to your audience.
  • Entrance metrics, i.e. web pages from which people started their browsing sessions.
  • Exit metrics, i.e. pages that were the last ones that your visitors opened before navigating away from our site.
  • By means of bounce rate stats, you can discover how many people left your website after reading only one page. There are two variations of bounce rate metrics. Quick Bounce means that people a web page shortly after opening it. Long Bounce means that people spent a lot of time on your page and they found your content useful.
  • By means of page views metrics, you can discover how many people saw the pages of your site.
  • Video views metrics reveal how many people watched your videos.
  • By means of downloads metrics, you can discover how many times people downloaded content from your site.

Audience Engagement

All of the aforementioned online marketing metrics let you know how many people come to your site and how much time they spend with your content. The next important thing is to make people take certain action on your site, thus transforming them into contributors and active participants on your web page.

In order to measure audience engagement on your site, there are several online marketing metrics that you can take into consideration.


  • Downloads of free data like ebooks, educational resources, free trials, and other data play major importance if you want to establish better relationships with your audience. In order to make a person download something from your site, they should be heavily interested in your products and services. So, the more times people download your data the more are they involved with your project.
  • Providing your visitors with a chance to comment on your content is a great way to measure user engagement and customer retention rate. If your words evoke any emotions or ideas of your public, then it was worth to take an effort and share your knowledge with the audience.
  • If comments can show you how many people were moved by reading your post, by means of social shares you can discover how many of them would recommend your content to their followers. With the help of social shares stats, you can find out what pieces of your site’s content are viral and what pages of your site are the strongest in terms of driving referral traffic.
  • Backlinks are created whenever a different website links to yours. Such software as Google Analytics and Pingbacks can help you measure this wisely.
  • Conversion rates are the number of unique site visitors measured against the number of conversions that were recorded on your site.
  • Newsletter subscribers are one of that website success metric that lets you measure how man many people enjoy your content and are ready to keep coming back for more updates.

Sales Metrics

If you sell any kind of products or services on your site, then you need to keep a close eye on the performance of your offers by means of sales metrics. In order to track sales metrics more effectively, make sure that all trackable components of your site are placed exactly where they are supposed to be. For example, use prominent CTAs on a landing page, include CTAs in your blog posts, newsletter, etc. This can provide you with a better understanding of what particular content of your site drives users to make purchases.

  • Purchasing customers over total traffic reveal your buyers as a percentage of your overall traffic.
  • Purchasing customers over subscribers and leads metrics are used to measure the number of customers that started making purchases after taking any kind of other actions on your site (like subscribing to your newsletter, for example).

In Conclusion

Wrapping it up, I can assume that the growing number of website success metrics can help you get a better understanding of how to measure your website success and engage with wider audiences. There are multiple touchpoints across email, social media, multimedia, and other channels that you can use to analyze your website data and turn passive observers into your active buyers.

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