205 billion emails are sent daily. And according to Constant Contact, the reason why people invest so much time and effort on email list building is in its potential: for every $1 spent on emails you can get some $38 in return.
>Sure thing we all know how important it is to build an email list right. We realize the importance of a well-crafted message sent to the right audience at the right time. However, sadly enough both employers and recruiters make the same rookie mistakes times and again.
You might be wondering what those mistakes are and how you can prevent them from happening. If so, read on, as we will introduce you to them in just a few seconds.
And even if you believe that you are a real pro in this area and need no guidance, we strongly recommend you checking our list out: you might be surprised to see things you do and find absolutely normal while in reality they undermine your image and harm your business and hiring process.
7 Mistakes When Crafting An Email List
- Giving No Motivation To Join Or Subscribe.
We all receive dozens of emails that invite us all to join something or to subscribe to an email campaign.
It is getting kind of all. Subscribers are already immune to this type of message. And the only way you can get them subscribe or join is by offering them something for free in return or by giving them unique content of great value.
In other words, if you want your email list campaigns to be effective, you have to offer an incentive. Or they will delete it before ever doing what you invite them to do.
So, if you want them to do what you ask to do, follow our advice and offer them real value in exchange for their actions.
- Crafting A Mediocre Subject Line.
The subject line is what defines whether the readers will want to read your emails or not. If it is catchy and relevant to their interests, they will open the letter. If not, they will consider it spam and delete before ever opening it.
Moreover, the subject line should explain what pain points of the reader this particular mail can solve. It has to sound appealing and interesting. Otherwise, you are merely wasting yours and users’ time.
We would also like to mention that it is recommended to use numbers in the subject line, Active Voice, and power words: these tricks are known to do wonders to your email list campaign success rates.
- Too Many Questions.
ou probably know how important it is to ask questions to engage a user in a conversation. However, while starting a discussion and striking up a conversation is generally a good thing, asking too many questions is kind of annoying. It repels the audience, so don’t do that and try to stick to the magical number of three questions per email. Place them well and spread them evenly throughout the text.
hink of your email as a conversation: if you ask too many questions not giving people a chance to stop and think about the answers, they will probably view you as a nosy and annoying type of fellow. The same applies here: everything is good in moderation.
- Adding Broken Links.If you don’t pay enough attention to the email, you might end up sending out letters that lead… well, nowhere. That is why make sure that every link you insert into the email is working and valid not spend hours of writing, polishing and targeting in vain.
Besides, it is important to make links visible in your text. Depending on what email marketing service you use, you can stylize your links and insert them into special buttons. In this case, they will be more visible and vivid. And that is a key to successful email campaigns.
- Not Upgrading Your Website. Your website, the core of your business, has to look flawless. Its main goal is to provide the visitors with all the necessary information. If you are sending people back to your site from the email, you have to be 100% sure that it is nothing short of perfect. It might need a redesign or some work is done on it if it is kind of old, but it has to have all the essential information right there on the surface. No need to go through documentation to find answers to your questions. So, aim for such standards!
- Hiding Forms. If there is a form in your email, it has to be visible. Whenever possible, add it directly into the email. Do not ask people to take any extra actions to fill out a form. What we are saying is that redirecting them to a third-party site is not a good idea. You will lose half of the people along the way. But as long as customers have access to the forms without having to leave the email, you will get all the responses you wanted to get.
- Choosing An Improper Style. Last but not least comes this mistake: employers tend to sound too official and bossy. However, that is not the style or attitude the recipients expect from them. People hate being taught. They want to be treated equally. So, if your emails sound too distant and odd, you are most likely not get the responses you were hoping for. Choose a friendly tone!
All in all, email campaigns are extremely important to the overall success of your business. And they are known to bring in great ROI. If they do not work for you, then chances are you are doing something wrong. Take a closer look at our list and check whether you are not making these mistakes. And if you are, then you are welcome to try and fix them right away!
With well-structured and high-quality emails, you can join thousands of successful employers that learned how to do email campaigns right and are now reaping the results of their hard work!
About the Author:
Richard Nolan is a professional educator and team building coach, sharing his experience in spheres of writing, blogging, entrepreneurship, and psychology. Currently, Richard works as an editor-in-chief for essaywritersite.com. Follow him on Facebook.