In the early days of the web, it was much easier to attract the audience that you wanted. There weren’t many people competing back then and there wasn’t nearly as much information as there is now, making it much easier to be found. Today, it’s still important to have a website. It’s still important to invest in social media and other forms of modern marketing – but even that isn’t enough to guarantee success. You also have to find ways to stand out from your competition. Not only that, but consumer attention spans are getting shorter; if you can’t grab their attention quickly and hold onto it, they will find someone else who can.
Modern Marketing: How to Stand Out?
When looking for some modern marketing ideas to help you stand out in a hypercompetitive environment, consider following some of the tips listed below.
Know Your Audience
Knowing your audience is essentially Marketing 101, but it truly is the most important aspect of any marketing plan. You can’t stand out unless you know who your market is and cater specifically to them. Having this knowledge will allow you to tailor your campaigns to certain demographics and understand what engages them and what sorts of things hold their attention.
You’ll also need to know who your competitors are. By analyzing your competitors’ marketing efforts, you have the opportunity to make content that is more engaging for consumers. This also gives you the ability to identify your strengths and weaknesses and use them to your advantage or to fix them accordingly.
This sort of information requires some research, however. Researching a competitor’s marketing efforts is easy enough; examining their website can give you a good first look at what’s important to them. As for understanding customers, one of the best ways is to simply ask them questions. How are we doing? What do you like about our company? How can we do better? You’ll be surprised at the great feedback that can come from a brief survey.
Optimize for SEO
SEO is a term that covers the majority of online marketing. In general, it’s the practice of doing things that make it more likely for customers to find your website. It requires careful planning upfront, and a consistent, ongoing effort to continue to rank in search engines.
Do you see why knowing your audience is so important?
If you’re new to SEO, start by making sure your website is fast, functional, and easy to navigate. From there, target the phrases and keywords that have the potential to bring you business. There are even tools available to show you exactly what phrases your competitors rank for. By analyzing their actions and learning a bit about SEO, you can find ways to not only outrank competitors for their keywords but also rank for keywords unique to your business.
Properly Utilize Social Media
Social media has become a massive presence in modern discourse. Recent numbers suggest that hundreds of millions of people use Twitter daily – and that number is absolutely dwarfed by the number of people who use Facebook. If you aren’t using these sites to market your business, you are missing out on an immense opportunity.
The best thing about social media? It’s extremely cost-effective. It doesn’t cost a penny to set up accounts and start posting. And while social media advertising is a valuable avenue to pursue, it’s not necessary to be successful online.
The key once again is to know your audience. Create content that engages and gratifies your customers. People generally like a mix of information and entertainment on their social accounts, so try not to sell too hard; focus on creating a fun, relaxed dialogue, and you should see your following grow.
Videos Can Put You over the Top
Studies show that customers are 27 times more likely to click on a video as they are to click on a banner ad. That’s significant, to say the least.
Videos by their very nature are the most engaging forms of media. They have more life than a stationary graphic and more depth than a simple audio recording. Whether meant to inform, entertain, or engage the consumer to take a certain action, videos have the best chance to succeed in grabbing your audience’s attention.
That doesn’t mean that you should make videos for everything. Video production can be costly and too many videos can slow down your website or social pages. But if you’re facing stiff competition or need a certain campaign to succeed, the benefits of video marketing are undeniable.
Develop Your Brand: Modern Marketing Technique
All of these tips mentioned above help you to do one thing: develop your brand.
Your brand is the face of your company. It’s the logo, sure, but it’s also the emotions it inspires in your customer base. It’s the thought that a customer has when someone mentions your company.
Developing a brand takes time, however, and it takes a consistent effort within your community. When done properly, a powerful brand can help you thwart the competition simply because people are more familiar with you and already have a positive opinion of your company. Branding is vital to success in marketing, and it can be particularly useful at the local level.
While posting ads locally is a great way to begin working towards visibility, you might also consider partnering with others, including charities, or creating branded products such as clothing, water bottles, or other promotional products. The more you can get your logo in front of people, the more chances you have of being recognized. Marketers have discovered that an advertisement or brand needs to be seen up to 27 times before a potential customer will engage with them; by building up your brand reputation, you have a better chance of being noticed.
Conclusion Of Modern Marketing
Marketing is difficult and all about the competition. And in today’s world, the competitive landscape of business is fiercer than ever before. It requires taking steps that your competition either lack the funding or creativity to take to stand out from the crowd.
At the end of the day, know your customers and keep your eyes on the competition. With time, opportunities to succeed will leap out at you.